Audience impact in the new world of Facebook

Watch our webinar and learn how the powerful combination of Facebook and Oracle Data Cloud gives you the most complete, accurate picture of your highest value consumer.

ADMATIC's Sarah Melrose on the importance of data accuracy and transparency

Sarah Melrose, Head of Programmatic, Data and Technology at ADMATIC Australia discusses the importance of data accuracy and transparency, and why the Oracle Data Cloud Data Hotline is a differentiator for their business.

Are you messaging the right audience?

Philip Zohrab, Chief Data Officer at Dentsu Aegis Network ANZ, talks about an automotive client case study where data revealed their ideal customer isn't who the brand expected.

How does data help marketers drive consumer engagement?

Amy McClellan, SVP of Retail at Martin's Super Markets, tells us how they use data to make their digital marketing more effective and drive better consumer engagement across multiple shopper touch points.

Audience, Context, Measurement

See the latest videos about Oracle Data Cloud audience, context, and measurement solutions.

Going Beyond Ad Verification

Find out why you should optimize your brand campaigns for consumer attention.

Moat Benchmarks

Discover how your campaign's performance compares to the industry, and unlock performance potential through efficiency.

The Digital Marketer's Pocketbook

Uncover the secret to performance-driven digital marketing and learn how to effectively use data to build your campaigns.

Setting the Standards of Contextual Brand Safety

Learn how to move your brand from cautious to confident in a programmatic environment.

Switched On: A Guide to Navigating the Advanced TV and Video Landscape

Get tactical with key pillars to executing successful advanced TV and video campaigns. Gain insights into keeping your brand safe in an increasingly programmatic space.

5 Steps to Making Audience Data Central to Your Digital Strategy

Uncover the 5 steps you can take to integrate data into all areas of your digital strategy.

Unleash the Power of 1st and 3rd Party Data

Get an inside look at how combining 1st party data with 3rd party data can help you deepen your connections with your customers.

6 steps for activating Oracle Data Cloud audiences on Facebook

Learn how to activate Oracle Data Cloud audiences on Facebook to find consumers that matter most to your business.

The Essential Guide to Protecting Your Campaign From Invalid Traffic

Know the factors contributing to invalid traffic (IVT) for advertisers and publishers to keep your campaigns and your budget safe.

When Knowledge is a Super Power: Understanding CPG measurement methodologies

Knowing how your campaign performs is critical to driving positive ROI for your brand—so drop the sword and shield when you deliver campaign results and read the white paper.

The Data Management Platform Checklist

To avoid buyer’s remorse, ask these seven questions when evaluating data management platform (DMP) providers.

Relevant Reach

The importance of maximizing reach among potential buyers of products is well supported in research literature as a key driver of brand growth.

5-Minute Audience Targeting Primer

Cut through the noise and tackle the basics of audience targeting so you can be on your way to better results, engagement, and ROI.

What is Viewability? What is Attention?

Understand and learn about viewability and attention and why these metrics are important in digital advertising measurement.

The Digital Marketer’s Guide to Contextual Insights and Trends

How to use contextual intelligence to uncover new insights, inform strategies, and launch better digital campaigns.

What is invalid traffic and ad fraud?

Learn about invalid traffic (IVT), ad fraud, and how to protect your ad spend and ensure your advertising impressions are valuable and viewable.

What Is Brand Safety and Brand Suitability in Digital Advertising?

Learn why it's important to protect your brand from unsafe, harmful, and inappropriate environments with brand safety and suitability.

What is CTV, OTT, and Linear TV?

Understand the difference between Connected TV (CTV) and Over-The-Top (OTT). Learn how to implement them effectively in your video advertising strategies.

The Pulse

Read the monthly roundup of Oracle Data Cloud's latest in-market thought leadership and initiatives.

Oracle Data Cloud Blog

Read and subscribe to data-driven news.

Oracle Data Hotline

Your one-stop shop for data-driven campaigns.

Branded Data Providers

Here is a list of branded data providers available through Oracle BlueKai marketplace.

Media Integrations

Oracle Data Cloud lets you connect across any media channel. We are fully integrated with every major media company, including publisher exchanges, ad networks, DSPs, DMPs, and agency trading desks. See our full list of media providers.

Adding Context to Omnichannel Advertising