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Oracle Data Cloud Solutions
Discover the hidden potential in your digital strategy. Oracle Data Cloud provides award-winning solutions made for every stage of the marketing journey. Reduce waste and protect your ad spend, reach your ideal buyers and prospects, and ensure you measure the metrics that matter to quantify the impact of your online advertising campaigns.
Where better outcomes begin
Reach the Right People
Gain a deeper understanding of your customers and most valuable prospects. Uncover what drives your audience to act and the best places to engage them with Oracle Audiences, Oracle Contextual Intelligence, and Oracle Data Management Platform.
Protect Your Ad Spend
Launch campaigns with confidence. Ensure your ads are viewable, protected from fraud, and appear in brand-safe environments with Oracle Contextual Intelligence and Moat by Oracle Data Cloud.
Measure the Impact
Measure and drive attention to content and creative that achieve results with Moat by Oracle Data Cloud. Gain a 360-degree view of your campaigns, optimize online advertising based on data, and tie performance to business outcomes.
What's happening in AdTech and MarTech in 2020?
We caught up with Rob Tarkoff, EVP of Oracle CX and Data Cloud at AdExchanger's Industry Preview 2020 to discuss what's happening in AdTech and MarTech this year, how Gen Z buyers will influence the experience economy and what the programmatic landscape will look like in a cookie-free ecosystem.
Oracle Data Cloud Customer Successes
“What Oracle is helping us do is deliver value and prove that Pinterest is a great place for advertising to happen.”
Head of Measurement Science and Insights Gunnard Johnson explains how Oracle Data Cloud helps Pinterest become a high-value advertising platform.
“We [Vice] recognize the need to create environments that are truly brand safe. So we're now launching the first contextual brand safety solution for video, powered by Oracle Data Cloud.”
World Wrestling Entertainment (WWE) captured potential new audiences by determining the keywords and stories trending among fans.
WWE
Oracle Contextual Intelligence led to a 351% increase in conversion rates for the WWE.
“We were really pleasantly surprised with the speed with which Oracle was able to make the data connections we needed.”
Pandora
Brian Buizer, senior director, audience operations, Pandora discusses how the company provides advertisers with greater flexibility and precision using Oracle Data Cloud.
Hear how Moat uncovered one of largest ad fraud scams in digital history.
Measure What Matters with Moat
Measure and drive attention across all your campaigns with Moat Analytics. Find out what's working and why—and how you can optimize campaigns for success.
“Oracle Data Cloud’s contextual products are definitely a must-have. They’ve let our team truly understand the potential of our campaigns. We can’t wait to test the new segments.”
—Sébastien Mayer, Europe Programmatic Audience Management Lead, Disneyland Paris
“We love and adore Oracle Data Cloud [Grapeshot] performance. I basically put it on every plan, every chance I get.”
—Senior Programmatic Buyer, Centro
“Moat is an important partner for Unilever. By leveraging Moat Analytics, we make smarter decisions and drive increased success to our digital marketing programs.”
—Jennifer Gardner, Senior Director Media, North America, Unilever
“Oracle's Moat has become the closest thing to a de facto currency for digital audience attention.”
—Joe Mandese, Editor-in-Chief, MediaPost
“As a publisher, it is critical we provide our clients with the confidence that their ad dollars are being spent wisely on our platforms. As a customer of Moat, we have come to rely on their best-in-class measurement to ensure our inventory is bot-free, viewable, and safe across channels.”
—Nicole Lesko, SVP Ad Product & Revenue, Meredith Corporation
"To be effective, advertising needs to be viewable by real people in brand-safe environments, which is why rigorous standards for ad measurement, verified by third-party independent providers, is so important."
—Adam Bain, Chief Operating Officer, Twitter
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