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Oracle Advertising and CX Virtual Summit: Deliver service that meets the moment

23 November 2021 | Original broadcast

As customers rely increasingly on digital channels, exceptional digital-first experiences have become a key differentiator. Watch the replay of this virtual event to learn how you can transform your service organisation to make every customer interaction matter, across digital, self-service, and assisted channels.


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Watch the replay

Full show - Deliver service that meets the moment (59:51)

Meet the service needs of customers throughout the lifecycle with connected data sets Learn how you can create digital-first experiences that maximise customer happiness and loyalty, while reducing service costs.

Hosted by
Caoimhe Maxwell Director of Oracle Service and Field Service Strategy, Oracle

How to use data and automation to deliver outstanding service (13:31)

This session illustrates the impact modern service solutions can have on the customer service journey and better position organisations to establish a competitive advantage in the service environment.

Daniel Foppen, Director of Product Management, Oracle
Alice Park Senior Product Manager, Oracle

Service leaders that are driving change and business results (19:17)

Provide great service to every customer today and be ready for whatever comes tomorrow. Join business leaders as they share their customer service journeys and strategies to enable success across the organisation.

Andrew McMillan Former Head of Customer Service, John Lewis
Anne Marie Forsyth CEO, CCA
Johnny Barton Head of Journey, Experience & Strategic Solutions, Turning Point

Accelerating digital first service in a global pandemic (9:07)

Hear from Johnny Barton from Turning Point as he shares his insights on how they accelerated their digital first service strategy during the pandemic. What challenges they face, how technology helped and what the future for customer service holds.

Caoimhe Maxwell Director of Oracle Service and Field Service Strategy, Oracle
Johnny Barton Head of Journey, Experience & Strategic Solutions, Turning Point

Enable service as a driver of brand experience (12:35)

Hear Andrew’s vision on how to create a market-leading culture and attitude towards customer service and sales.

Andrew McMillan, Former Head of Customer Service, John Lewis

Top 7 ways to deliver service that meets the moment

Change your customer service strategy to become digital first. Read our guide to learn how to adapt the service you offer to meet the rapidly changing needs of your customers and team.