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Get Inside the Minds of Marketing Leaders

As we begin to re-imagine the way forward, hear from leading marketing leaders and Oracle thought leaders on how to successfully master customer signals and deliver hyper-personalized experiences.

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What is it about?

Master customer signals and deliver hyper-personalized experiences.

As marketers begin to recover and reimagine, we're navigating uncharted territory. Hear inspiration from Oracle thought leaders as well as from leading marketing leaders in Europe, Middle East & Africa (EMEA) as they share successes and lessons learned on how to respond faster to customer signals, be more agile in the face of change, and deliver real-time experiences.

  • Learn how you can fully harness customer signals
  • Hear from your marketing peers on real challenges and real solutions
  • Expand your repertoire with actionable ideas and tools


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How to Become a Data Leader, a Marketing Leader's Perspective

The importance of data is perhaps the world’s worst kept secret – consumers and customers are providing data all of the time, and organisations need to manage and use that data in a way that secures it, utilises it in an ethical manner, and adds value to the customer relationship, leaving an ever-expanding digital footprint with every mouse click.

If marketing teams cannot resolve their data challenges and become data leaders, then they will never be able to drive the business – or contribute to the top and bottom lines – in the way that they are expected to. Hear the perspective from a leading brand’s marketing leader on how to become a data leader.

Thriving in the Experience Economy: Priorities for the CMO

“A new world is emerging and customer experience is the founding component of rebirth. Customers are the real innovators managing the relationship on the channel of their choice.”

These words were written in 2019, referencing Oracle’s “Thriving in the Experience Economy” research, conducted with Econsultancy. True then, we could not know how they would resonate in the digital shift of 2020. Using the latest research findings, Econsultancy’s SVP of Research Stefan Tornquist will explore key lessons from “before” and “after” and address the most critical capabilities marketing organizations need to thrive in a world defined by the digital customer.

  • Stefan Tornquist

    SVP, Research and Learning, Econsultancy

  • B2C Customer Spotlight Session: How Marketing Can Help Businesses to Drive Growth & Recover Fast

    As brands are looking to recover and accelerate growth, marketing teams play a significant role to identify and drive revenue growth opportunities. In some case growth will come from gaining marketing share but in others it can be about retaining existing customers and decreasing churn.

    Marketing leaders are not only focusing on top of funnel and brand awareness activities, they are also looking to drive commercial value and bottom line impact by managing the end to end customer lifecycle, focusing on key moments in a customer journey, operational efficiency, speed to market, personalizing experiences and unlocking the potential of data.

    In this session, you’ll hear from industry leading marketers on how they ensure every engagement is contextual, individualized and stands out from the crowd.

    • Samuel Van Deth

      Director CX Marketing Strategy EMEA, Oracle

    • Motasem El Bawab

      Head of Digital & Technology, FIVB - International Volleyball Federation

    • Thomas Spengler

      Chief Customer Officer, Internetstores Group

    B2B Customer Spotlight Session: Mastering Real-Time Customer Signals

    The world has changed for B2B buyers. The B2B buying experience has shifted to become more focused on digital, with more emotional, real-time, and social interactions, just like in the B2C space. In order to overcome these new challenges and succeed, B2B marketers must collect real-time data signals on their customers, understand them, and most importantly, use them to connect to what is now known as the B2B Consumer. In the current economy, there is nothing more important than customer engagement and retention, as you will hear from industry leading marketers during this session.

    Additional speakers to be announced soon

    • Tom Bird

      Senior Director Sales Development & Strategy CX EMEA, Oracle

    • Faustine Andres

      Head of Marketing, ALD Automotive

    • Dr. Thorsten Harzer

      Vice President and Head of Digital Accelerator, QIAGEN

    • Richard Smith

      Senior Global Marketing Automation Manager, Standard Life Aberdeen

    Closing Customer Panel: Turning Anonymous Users into Customers and Customers into Advocates

    Customers expect more from your brand than ever before. They want consistent experiences across every touch point, while also expecting you to remember their past interactions with you. They demand that you respect their privacy ... but also wish you would understand and treat them as unique individuals. For us as marketers, the only way to keep up is with exceptional customer experience using real time data and intelligence. During this panel, hear real best practices from leading brands on orchestrating these personalized experiences to inspire lifetime customer loyalty.

    • Jean Francois Lasnier

      Senior Director S&M Applications & Analytics, International SOS

    • Michael Aho

      Marketing Automation MarTech Leader & Marketing Analytics Guru, Bonnier News

    • Tom Bird

      Senior Director Sales Development & Strategy CX EMEA, Oracle

    Event Speakers

    Faustine Andres
    Faustine Andres Head of Marketing, ALD Automotive

    Faustine Andres is Head of Marketing at ALD Automotive, a global leader in mobility solutions providing full service leasing and fleet management services across more than 40 countries with more than 1.6 million vehicles managed worldwide. She is in charge of supporting the digital and business transformation throughout the Group.

    Faustine Andres joined ALD Automotive in 2014 as CRM Support manager. She went on to become Head of Innovation in 2016 in charge of fostering the development of new business models beyond car leasing, before being appointed Head of Product Management and Innovation in 2018, in charge of the development and the scale-up of new products & services.

    In addition she has now the responsibility of digital marketing, front solutions, CRM and programs to foster the digital culture among the group. Her mission is to develop the people-centric culture and she is passionate about transformation topics.

    Tony Miller
    Tony Miller Marketing Director, WW (formerly Weight Watchers)

    Tony is passionate about the consumer - giving them the best experience through creative storytelling - fueled by the right mix of insight, data, and technology. He's a Digital Transformation Expert at heart, with over 25 years in the business, on both agency and client side, recently being named in this years DataIQ 100 and Marketing Week's Top 100 Most Effective Marketings in the UK, and in the Top 10 of Media, Telecoms, and Entertainment. He is currently Marketing Director at WW (formerly Weight Watchers) and previous to this spent the last 5 years at The Walt Disney Company as VP Digital Marketing & CRM, EMEA

    Thomas Spengler
    Thomas Spengler Chief Customer Officer, Internetstores Group

    As Chief Customer Officer at Internetstores, Thomas is responsible for areas such as CRM, Performance Marketing, Customer Care and Automation and Analytics, as he and his team take customer centricity to a new level. He is an expert in Marketing Technology and Customer Experience, and brings his experience in these areas to the forefront of innovation for the company. After studying economics at the LMU Munich and working with management consultant, Thomas joined Internetstores in 2013 helping to drive the company's growth. He has been a member of the senior management team since July 2019.

    Motasem El Bawab
    Motasem El Bawab Head of Digital & Technology
    FIVB - International Volleyball Federation

    Motasem El Bawab was a former professional basketball player. He currently serves as the Head of Digital & Technology at the International Volleyball Federation.

    As the Head of Digital of the International Volleyball Federation his role is to lead the teams developing the Digital and Technology strategies for the federation. His main responsibility is to increase viewership of Volleyball Properties globally and to drive new revenue streams beyond TV. His other focus is to bring the best of volleyball to its fans, players and organizations around the world through innovative digital solutions & engaging content.

    Beyond his work for the FIVB, some of his past roles included being the digital projects manager for the International Basketball Federation, where he lead their technology, digital architecture and mobile transformation.

    Michael Aho
    Michael Aho Marketing Automation MarTech Leader
    & Marketing Analytics Guru,
    Bonnier News

    Michael joined the Bonnier News organization close to 4 years ago. His background is in Dell computers award winning demand generation team. With expertise in MA, data use and analytics, he is growing a modern martech team and the cross functional work within the organization to make the most with Bonniers data. Learn more about how Bonnier won their second global Markie award for best lead management program 2020 and how they continue to progress on their modernization journey ahead.

    Stefan Tornquist
    Stefan Tornquist SVP, Research and Learning,

    Stefan manages all research in North America and is responsible for the curriculum of Econsultancy' s digital learning platform. He is the primary author of over 100 studies exploring topics in digital marketing, technology and business transformation with partners such as Adobe, Google, IBM, Microsoft, Oracle and Salesforce. Stefan's work has been featured in the Wall St. Journal, New York Times, USA Today, NPR, CNN, CNBC, Fast Company and AdAge. Before joining Econsultancy, Stefan was the research director for MarketingSherpa. He began his digital career as co-founder of rich media pioneer Bluestreak, now part of Dentsu.

    Dr. Thorsten Harzer
    Dr. Thorsten Harzer Vice President and Head of Digital Accelerator, Qiagen

    Dr Thomas Harzer is Vice President for eCommerce & Digitalization at QIAGEN since 2015. He has a strong track-record in B2C as he was responsible for Business Development at FashionID/Peek & Cloppenburg. Dr. Harzer also has 8 years of experience as Strategy Consultant with BCG and was elected to Capital’s “Top 40 under 40” list in 2019. He received the Digital Lab Award in 2019 & 2020 for leading digital unit in Germany. Dr. Harzer received his doctoral degree from RWTH Aachen University on the topic of mass customization.

    Jean Francois Lasnier
    Jean Francois Lasnier Senior Director S&M Applications & Analytics, International SOS

    Jean-Francois Lasnier is the senior director for all Sales & Marketing applications and analytics at International SOS. He accumulated 15 years of experience in transforming global sales and marketing organizations, improving sales and marketing efficiency, increasing profitability and driving changes. After starting his career in mathematics in Singapore and business consulting, he joined International SOS in 2012 where he and his team supported the company’s growth and transformation, particularly in those covid-19 times.

    Richard Smith
    Richard Smith Senior Global Marketing Automation Manager, Standard Life Aberdeen

    Richard is a Senior Marketing Automation Manager for Standard Life Aberdeen, a leading provider of savings and investment products for corporate and personal investors. His focus is to grow client experience and drive demand generation approaches through technology solutions and automated propositions. He is an expert in marketing technology and customer experience and brings his global B2B and B2C digital marketing experience to the forefront of developing and executing digital marketing strategies for the asset management and life and savings businesses.

    Charlotte Adelgaard
    Charlotte Adelgaard Head of CX Western Europe, Oracle

    Charlotte Adelgaard recently returned to Oracle to lead the Customer Experience (CX) sales organization in Western Europe. She has more than 15 years of leadership experience from the technology industry and has managed international teams most of her career.

    Prior to Oracle, Charlotte was Senior Vice President for Global Strategic Programs and Innovations at SAP, where she led a global team focusing on CX Innovations, strategic programs and new GTM approaches. Charlotte is dedicated to creating change within the software industry, focusing on topics such as empathy, sustainability, kindness, leadership and inclusion. As a female leader she wishes to inspire women to join her world and pursue a career in leadership.

    Charlotte holds an Executive MBA from the Executive Foundation at Lund University.

    Tom Bird
    Tom Bird CX Strategy Leader EMEA, Oracle

    Tom Bird is CX Strategy Leader for Oracle in EMEA he is an ex‐customer with experience as a board‐level and senior leader for Customer Experience in industries ranging from Automotive where he was Head of Digital & Online products at BCA Marketplace Plc, to the world of online beauty where he was Chief Customer Officer at rapid‐growth eCommerce business Beauty Bay.

    His passion and involvement in digital and transformational projects and products both client and agency‐side (Omnicom) over the last decade are matched only by his continuing thirst for knowledge, which at present is focused on the NeuroScience of successful leadership and management.

    See how to create seamless marketing experiences to delight your customers.