PowToon is the world’s leading, user-friendly and intuitive platform for creating short animated videos. PowToon’s main mission is to enable anyone - even if you don’t know a pixel from a proxy server - to quickly and easily create awesome, animated videos with a professional look and feel.
Founded in 2012, the company has over 13 million users to date. PowToon is used by tens of thousands of businesses and most Fortune 500 companies, for business messages, Internal communications and any time when they can’t afford to be ignored.
Analyzing the user journey of free users within the first few days of signup, PowToon identified a subset of users who started a purchase process without completing it. The team needed the means to establish a safe and effective cart abandonment recapture campaign to engage these users.