Consumer Goods

Improve Innovation. Increase Trade Effectiveness.
Engage with Consumers.

Oracle delivers a powerful combination of comprehensive industry solutions and technology to meet the many challenges consumer goods companies face. Use Oracle to conquer the demands of expanding product portfolios, trade promotion efficiency, supply chain costs and complexity, the deluge of big data and the necessity to build a direct relationship with consumers.

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Oracle’s best-in-class industry solutions address complex business needs and processes relevant to your industry, enabling you to speed time to market, reduce costs and gain a competitive edge.

Benefits Descriptions
Improve Innovation Performance
  • Improve success rate of new products, shorten time-to-market, ensure compliance and reduce costs
Increase Sales and Marketing ROI
  • Increase value from consumer marketing, brand equity and trade management investments
Build Demand-Driven Operations
  • Deploy agile operations to support profitable growth
Integrate Business Planning
  • Integrate financial, sales and operational planning to optimise business performance
Standardise Business Management and Control Processes
  • Enhance efficiency of back-office processes at a lower cost of ownership
Deploy SOA-Based Enterprise Architecture
  • Rationalise cost and complexity of IT landscape while enabling business transformation
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