Consumer Goods

Improve Innovation. Increase Trade Effectiveness.
Engage with Consumers.

Oracle delivers a powerful combination of comprehensive industry solutions and technology to meet the many challenges consumer goods companies face. Use Oracle to conquer the demands of expanding product portfolios, trade promotion efficiency, supply chain costs and complexity, the deluge of big data and the necessity to build a direct relationship with consumers.

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Why Oracle
  • Oracle’s innovation management industry solution minimises product development costs and accelerates innovation
  • Oracle’s comprehensive trade management solution increases sales and marketing effectiveness
  • Oracle’s customer experience industry solution offers a differentiated customer experience, and builds brand equity and loyalty
  • Oracle’s sales, operations and demand-management solutions support collaboration and profitable growth
  • Oracle delivers an integrated business planning solution that unifies information from financial, sales and operational planning to optimise business performance
  • Oracle delivers a secure, enterprise-wide view of information that supports risk management and compliance initiatives
  • Oracle delivers best-in-class data management and analytics for consumer goods

Customer Success Stories


Snapshot: Procter & Gamble

Gains Insights for Quicker, Smarter Business Decisions

Read the story

Video: Pepsi Frito-Lay

Boosts Trade Promotions with Oracle Demantra

Watch the video (2:36)
Pernod Ricard

Video: Social is Core at Pernod Ricard

Pernod Ricard operates its social media on one single unified platform, impacting all functions of the business.

Watch the video (0:59)
See all customer stories
Video: Land O'Lakes: Transformation through Growth and Innovation (5:39)
Leadership in Consumer Goods
  • 20 of the top 20 global consumer goods companies get better results with Oracle
  • 92 of the top 100 Consumer Goods Companies run Oracle Applications
  • 77 of the top 100 Consumer Goods Companies run Oracle Middleware
  • 92 of the top 100 Consumer Goods Companies run Oracle Database
  • 100 of the top 100 Consumer Goods Companies use Oracle applications and/or technology to run their business
  • Oracle has delivered measurable business value for global consumer goods companies across the enterprise
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