The competition in retail is fierce. It’s no longer good enough to have awesome products—customers expect you to know what they want without them explicitly telling you. In fact, if given the option, over 85 percent of all consumers worldwide would opt to have their personal data removed from retailer databases. (The New Topography of Retail, 2018).
So how can retailers effectively identify great customers and compel them to buy? Becoming a data-driven organization that leverages purpose-built retail science applications with embedded AI and machine learning is quickly becoming a basic requirement to compete.
Oracle Retail Insights Suite and Retail Science Platform enables retailers to balance the need for advanced analytics and retail science without incurring the significant overhead of specialized skill sets.
Leverage a highly visual, intuitive, end-to-end workflow to define and execute local market assortments.
Understand customer preferences to inform granular segmentation and personalization.
Identify actionable merchandising opportunities.
Drive optimal recommendations for promotions, markdowns, and targeted offers.
Fully exploit the value of your big data and inform your decisions.
A proven suite of retail science applications, purpose-built and field tested.