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Deliver timely, consistent, and compelling communications to convert browsers to buyers. Oracle Retail’s marketing solutions offer the power of a full retail marketing suite to help you personalize your marketing campaigns, exceed customer expectations, and build customer loyalty.
See retail omnichannel in action
Deliver customer-specific insights derived from analysis of segmentation, demographics, market basket, product affinity, and promotion performance to design marketing programs that convert.
Craft seamless shopping experiences by presenting a single, 360-degree view of your customers across touchpoints. Deepen customer relationships with targeted loyalty and reward programs.
Drive more personalized marketing and sales programs by leveraging entrusted company data and real-time signals. Stay informed about your customers’ needs with AI-sourced and human-verified data.Explore DataFox Data Management
Create optimized customer journeys across websites and mobile apps through testing, personalization, recommendations, and insights.Explore Maxymiser Testing and Personalization
“Customer Engagement integrated to our legacy systems and allowed us to move to Xstore Point of Service to deliver a superior in-store experience for our customers and associates.”
Chief Information Officer, Perry Ellis International
Design and launch contextually relevant digital marketing campaigns to reach every consumer.Explore Responsys Campaign Management
Connect your largest and most valuable customers with loyalty and reward programs specifically targeted to them. Drive brand-valuable behaviors by activating key customer groups.Explore CrowdTwist Loyalty and Engagement
Learn how retailers can use AI in retail and consider data-driven insights on how targeted consumers respond to given scenarios and offers.Read the complete post
Our guidebook, Customer Engagement: A New Take on Loyalty, looks at the core features and functions that support a modern retail loyalty solution.
Learn about three real-life retail business opportunities where using data can help brands build a more personalized shopping experience by targeting offers and promotions.
Oracle's Retail Asset Community Knowledge (RACK) portal is a treasure trove of material ranging from Oracle Retail customer journeys to global event proceedings and the latest updates on Oracle Retail roadmaps.