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Retail—Marketing solutions

Deliver timely, consistent, and compelling communications to convert browsers to buyers. Oracle Retail’s marketing solutions offer the power of a full retail marketing suite to help you personalize your marketing campaigns, exceed customer expectations, and build customer loyalty.

See retail omnichannel in action

Perry Ellis International drives brand loyalty with a retail CRM
Carrefour increases customer satisfaction and retention with a cloud-based contact center solution
Carmen Steffens adopts Oracle Cloud CX to enhance its online shopping experience
Tarte designs a loyalty program that customers love with Oracle Loyalty and Engagement
Bike retailer cruises to significant growth, increasing its customer base with Oracle Marketing
Oracle helps The Vermont Country Store thrive during the pandemic by increasing ecommerce sales by 60%

The voice of the customer has become increasingly influential on brand perception and loyalty

Quickly and efficiently produce inspiring and personalized email messages that speak to customers

Design and launch contextually relevant digital marketing campaigns to reach every consumer.

Explore campaign management

Create a single, dynamic, real-time view of each customer

Consolidate your online, offline, first-, second-, and third-party data sources into one dynamic and connected customer profile. Orchestrate the optimal brand experience for every individual and maintain context across the entire customer journey.

Explore customer data platform

Deepen loyalty with a 360-degree view of your customer

Craft seamless shopping experiences by presenting a single, 360-degree view of your customers across touchpoints. Deepen customer relationships with targeted loyalty and reward programs.

Explore customer engagement

Understand customers and their behavior

Deliver customer-specific insights derived from analysis of segmentation, demographics, market basket, product affinity, and promotion performance to design marketing programs that convert.

Explore consumer intelligence

Build relationships with customers beyond the point of service

Connect your largest and most valuable customers with loyalty and reward programs specifically targeted to them. Drive brand-valuable behaviors by activating key customer groups.

Explore customer loyalty

Determine the most relevant, real-time actions to take

Collect digital behaviors in real time, apply intelligence, and offer recommended actions to enhance the digital customer experience—at the right moment.

Explore behavioral intelligence

“Customer Engagement integrated to our legacy systems and allowed us to move to Xstore Point of Service to deliver a superior in-store experience for our customers and associates.”

Luis Paez

Chief Information Officer, Perry Ellis International

Consumer insights and the dimensions of loyalty

Mark Lawrence, Solutions Director, Analytics and Enterprise, Oracle

Learn how retailers can use AI in retail and consider data-driven insights on how targeted consumers respond to given scenarios and offers.

Read the complete post

Find resources and more

Under the hood of the customer loyalty engine

Our guidebook, Customer Engagement: A New Take on Loyalty, looks at the core features and functions that support a modern retail loyalty solution.

Read the blog

How technology fuels the next level of retail personalization

Learn about three real-life retail business opportunities where using data can help brands build a more personalized shopping experience by targeting offers and promotions.

Read the article

Discover how retailers everywhere are leveraging retail technology

Oracle's Retail Asset Community Knowledge (RACK) portal is a treasure trove of material ranging from Oracle Retail customer journeys to global event proceedings and the latest updates on Oracle Retail roadmaps.

Join the RACK