Global study finds 94% of people believe society has not made enough progress on sustainability and social efforts
78% of people are frustrated and fed up with the lack of progress made by businesses
96% of business leaders believe human bias and emotions hurt corporate sustainability effortsAUSTIN, Texas—20 April 2022
People around the world are demanding more progress on sustainability and social efforts and are looking to businesses to step up, according to a new study by Oracle and Pamela Rucker, CIO Advisor, Instructor for Harvard Professional Development. The “No Planet B” study surveyed more than 11,000 consumers and business leaders across 15 countries and found that people are fed up with the lack of progress society is making towards sustainability and social initiatives, want businesses to turn talk into action, and believe technology can help businesses succeed where people have failed.
The events of the past two years have put a spotlight on sustainability and social efforts with people worldwide fed up with the lack of progress and calling for businesses to step up.
Business leaders know sustainability efforts are critical to corporate success and even trust bots over humans alone to drive sustainability and social efforts:
Businesses need to prioritize sustainability and social issues and rethink how they use technology to make an impact or risk facing major consequences.
“The events of the past two years have put sustainability and social initiatives under the microscope and people are demanding material change. While there are challenges to tackling these issues, businesses have an immense opportunity to change the world for the better,” said Pamela Rucker, CIO Advisor and Instructor for Harvard Professional Development. “The results show that people are more likely to do business with and work for organizations that act responsibly toward our society and the environment. This is an opportune moment. While thinking has evolved, technology has as well, and it can play a key role in overcoming many of the obstacles that have held progress back.”
“It's never been more critical for businesses to invest in sustainability and ESG initiatives, as people don’t just want to hear about it – they’re looking for decisive action and are demanding more transparency and tangible results,” said Juergen Lindner, senior vice president and CMO, Global Marketing SaaS, Oracle. “Business leaders understand the importance, yet often have the erroneous assumption that they need to prioritize either profits or sustainability. The truth is this is not a zero-sum game. The technology that can eliminate all the obstacles to ESG efforts is now available, and organizations that get this right can not only support their communities and the environment, but also realize significant revenue gains, cost savings, and other benefits that impact the bottom line.”
Learn more about this global report here: www.oracle.com/noplanetb
Research findings are based on a survey conducted by Savanta, Inc. between February 25 – March 14, 2022 with 11,005 global respondents from 15 countries (United States, United Kingdom, Germany, Netherlands, France, China, India, Australia, Japan, Singapore, South Africa, United Arab Emirates, Saudi Arabia, Brazil, and Mexico). The survey explored attitudes and behaviors of consumers and business leaders towards sustainability and social efforts along with the role and expectations of artificial intelligence (AI) and robots in environmental, societal and governance (ESG) efforts.
Pamela Rucker is a CIO advisor and instructor for Harvard Professional Development. She brings more than 25 years of experience helping executives to understand their business drivers, and to develop solutions that increase their bottom line. She has used her practical experience to provide executive education for numerous Fortune 500 firms and has coached leaders at some of the world’s most recognizable brands and leading academic institutions.
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