Connect Everything
Extend Your ReachWith Oracle Cloud Platform for Innovation

Table of Contents

Introduction: Driving Transformation  page 04

It's no secret that the competitive landscape is shifting across every industry. Disruptors are shaking up all markets and businesses are reinventing themselves to scale innovation and get more return from their IT investments.

01: Start Your Innovation Engine  page 09page 10

Let's take a closer look at how the Oracle Cloud Platform can help professionals across the entire organization compete more effectively in today’s digital economy, where experience and speed lead.

02: Level Up IT with Low Code Automation  page 12page 15

For solutions that require deeper integration and richer user experiences, your applications IT team can take automation to the next level with low code automation.

03: Go Deep with API-First Development  page 18page 21

For applications that need to predict and assist by delivering the right content in the context of best next steps for customers, employees, and partners, Oracle offers cloud-native development capabilities.

04: Get Nimble and Get Moving  page 24page 32

In today’s digital economy of always on, right now customer expectations, simply achieving efficiency isn’t enough.

Business Agility is the key to the Digital Economy.
Low code automation and API-First development free you to innovate.
This is the Power of the Platform.
The edge your apps need to make digital business work for you.
This is Oracle Cloud Platform for innovation.

Introduction:
Driving Transformation

It’s no secret that the competitive landscape is shifting across industries. Disruptors are reshaping markets and businesses are responding by reinventing themselves to scale innovation and get more return from their IT investments. Customer engagement is being automated by artificial intelligence (AI) technologies including voice recognition, predictive analytics, and chatbots.

For CIOs and application IT teams, these changes offer tremendous opportunities to lead by getting more from their applications, data, and people than ever before.

Innovation is the spark that’s driving digital transformation. It’s all about the process of transforming creativity into productivity—to deliver the superior experience that customers demand. The digital economy rewards businesses with a culture of continuous innovation.

Traditional, IT-intensive development efforts can take months to get off the ground. Creating a development environment, allocating the right IT resources, and putting release processes in place all take precious time for planning and implementation.

Oracle has a better way to help lean IT teams embrace their new strategic role, without compromising their traditional responsibilities of keeping the lights on and costs down. With the Oracle Cloud Platform, organizations can now empower both business and IT professionals to get from inspiration to killer apps in minutes rather than months.

I want to be clear: this is not a technology sale. What we’re selling are outcomes.

Platform as a Service Transforms IT

The Oracle Cloud Platform is designed to enable businesses to turn ideas into reality fast and intuitively. Low Code and Cloud Native App Dev transform the way IT operates because it puts automation in the hands of every employee.

This complete, open, and integrated environment enhances engaging experiences and drives new API-enabled revenue streams.

Oracle Cloud Platform provides rich app development capabilities that are pre-integrated to enable business analysts, application IT professionals, and cloud native developers to deliver compelling, engaging experiences fast.

The secret? API First! By publishing APIs to a shared catalog for use by low code and cloud native app dev, core IT can design, analyze, manage, and secure access to applications, data, and devices with full lifecycle support for internal and publicly available RESTful services. API-first design enables concurrent development and helps you move IT off the critical path and into the race for new revenue streams.

Build

Build mobile apps to deliver compelling engaging experiences for customers and automated approvals for data-driven operations.

Integrate

Integrate by seamlessly connecting SaaS and on-premises systems of record with an API-First development approach

Engage

Engage customers, employees, and partners with personalized, omnichannel experiences across devices.

Transforming IT for Business Agility

Business Analyst (citizen builder with limited scripting) Apps IT (low code builder) Core IT(cloud native developer)
Build Process
Automation

Process Automation

Bring agility to your business with an easy, visual, low-code platform that simplifies day to day tasks by getting employees, customers, and partners the services they need to work anywhere, anytime, and on any device.
Rapid Mobile/
Web App Dev

Rapid Mobile/Web App Dev

Expand your development team by offering business users the ability to quickly build and manage mobile and web apps with a drag and drop, declarative development environment - no coding required.
Mobile
Services

Mobile Services

Develop, deploy and manage mobile apps with an API-first approach, RESTful interfaces, and built in push notification, location, and offline services that speed mobile to backend app development.
API-First
Development

API-First Development

Design, analyze, manage, and secure access to applications, data, and devices with full lifecycle support for internal and publicly available RESTful services. Get IT off the critical path and into the race for new revenue streams.
Integrate Pre-Built
Adapters

Pre-Built Adapters

Simply connect SaaS and on-premises applications with a point and click experience, embedded recommendations, and an extensive library of application adapters for secure, enterprise-grade integrations.
Pre-Built
Flows

Pre-Built Flows

Instead of recreating the most commonly used integration flows, such as between sales applications (CRM) and configure, price, quoting (CPQ) applications, Oracle provides pre-built integration flows between applications spanning CX, ERP, HCM and more to take the guesswork out of integration.
Custom Integrations

Custom Integrations

Rapidly deploy integrations, such as enterprise service bus (ESB), managed file transfer (MFT), business to business, and analytics. Available in the cloud, on premises, or both.
IoT
Predictions

IoT Predictions

Gain new data-driven insights and drive actions from Internet of Things (IoT) data, enabling your business to deliver innovative new services faster than your competitors, with less risk.
Engage Content
Management

Content Management

Leverage a single hub to rapidly create, manage, and publish omni-channel content, including digital assets, user-generated content, web content, and business documents. Manage content from within enterprise applications, federate across existing sources, and integrate enterprise data to discover the right resources faster.
Operational
Analytics

Operational Analytics

Gain detailed insight on how your apps are performing and being used. Discover usage, location and engagement patterns, funnel metrics, and granularity down to a specific API. Guide employees, customers, and suppliers with best next steps for simplified, engaging experiences.
Intelligent
Bots

Intelligent Bots

Build next-gen intelligent bot applications that work with popular text messaging apps and conversational assistants that instantly analyze, automate, and respond to user requests, at a near infinite scale.
Build Integrate Engage
Business Analyst (citizen builder with limited scripting) Process
Automation

Process Automation

Bring agility to your business with an easy, visual, low-code platform that simplifies day to day tasks by getting employees, customers, and partners the services they need to work anywhere, anytime, and on any device.
Rapid Mobile/
Web App Dev

Rapid Mobile/Web App Dev

Expand your development team by offering business users the ability to quickly build and manage mobile and web apps with a drag and drop, declarative development environment - no coding required.
Pre-Built
Adapters

Pre-Built Adapters

Simply connect SaaS and on-premises applications with a point and click experience, embedded recommendations, and an extensive library of application adapters for secure, enterprise-grade integrations.
Content
Management

Content Management

Leverage a single hub to rapidly create, manage, and publish omni-channel content, including digital assets, user-generated content, web content, and business documents. Manage content from within enterprise applications, federate across existing sources, and integrate enterprise data to discover the right resources faster.
Apps IT (low code builder) Mobile
Services

Mobile Services

Develop, deploy and manage mobile apps with an API-first approach, RESTful interfaces, and built in push notification, location, and offline services that speed mobile to backend app development.
API-First
Development

API-First Development

Design, analyze, manage, and secure access to applications, data, and devices with full lifecycle support for internal and publicly available RESTful services. Get IT off the critical path and into the race for new revenue streams.
Pre-Built
Flows

Pre-Built Flows

Instead of recreating the most commonly used integration flows, such as between sales applications (CRM) and configure, price, quoting (CPQ) applications, Oracle provides pre-built integration flows between applications spanning CX, ERP, HCM and more to take the guesswork out of integration.
Operational
Analytics

Operational Analytics

Gain detailed insight on how your apps are performing and being used. Discover usage, location and engagement patterns, funnel metrics, and granularity down to a specific API. Guide employees, customers, and suppliers with best next steps for simplified, engaging experiences.
Intelligent
Bots

Intelligent Bots

Build next-gen intelligent bot applications that work with popular text messaging apps and conversational assistants that instantly analyze, automate, and respond to user requests, at a near infinite scale.
Core IT(cloud native developer) Custom Integrations

Custom Integrations

Rapidly deploy integrations, such as enterprise service bus (ESB), managed file transfer (MFT), business to business, and analytics. Available in the cloud, on premises, or both.
IoT
Predictions

IoT Predictions

Gain new data-driven insights and drive actions from Internet of Things (IoT) data, enabling your business to deliver innovative new services faster than your competitors, with less risk.

What happens when the Oracle Cloud Platform helps an organization accelerate delivery and open up the business to new possibilities? Barriers to creativity fall and time to value drops from months to minutes. Organizations gain the agility to enhance any channel, device, data, or process—with same day change and hassle-free upgrades for core business systems.

Far from being perceived as a bottleneck, Core IT is seen as a strategic enabler of new, API-centric revenue streams.

icon-hcm

Human Capital Management Simplified

 

Traditional working methods for project management, change management, and business process management (BPM) took 18 months. Using Oracle Cloud Platform we went live in only 6 weeks, and it was great. We started interacting with users, and they could immediately see their ideas in production.

—Patrick ten Broeke,
Creative Analyst Officer, Forceview

It’s clear that agile automation has direct benefits for any organization. But is rapid app development reserved only for startups with a blank check and a clear slate? In reality, it’s more often about extending the value of existing systems of record to power the kind of engagement that delights customers, strengthens brands, and builds loyalty.

Chapter 01: Start Your Innovation Engine

Process
Automation

Process Automation

Bring agility to your business with an easy, visual, low-code platform that simplifies day to day tasks by getting employees, customers, and partners the services they need to work anywhere, anytime, and on any device.

Let’s take a closer look at how the Oracle Cloud Platform helps professionals across the entire organization compete more effectively in today’s digital economy, where experience and speed lead.

With the Oracle Cloud Platform, any IT professional can turn business ideas into real-world solutions—in minutes. It’s Monday morning, and your apps IT professional is meeting with a business analyst stakeholder. >Your business analyst has a great idea to improve an app, but doesn’t want to get bogged down in the dependencies and delays of a traditional IT development process.

Using an integrated, visual app dev environment, your business analyst is empowered to bring her vision to mobile life—with minimal IT involvement.

Forceview, an HCM software company, employed Oracle solutions to power agile engagement with business experts, and cut time to value from months to minutes.

We had a demo with key stakeholders and we immediately involved them. They were expecting us to show process designs, but we showed them a working process. Within six weeks of experiencing, developing, and creating the process, users had new ideas about other processes that they wanted to digitize.

—Patrick ten Broeke,
Creative Analyst Officer, Forceview

Building Agility

Rapid Mobile Web App Dev

Rapid Mobile/Web App Dev

Expand your development team by offering business users the ability to quickly build and manage mobile and web apps with a drag and drop, declarative development environment - no coding required.

With Rapid Mobile App Development, your apps IT professional can expand the development team by offering business analysts the ability to quickly build and manage apps with visual tooling—and no coding required.

Your analyst is guided through each step of the process, from building the UI, mapping data to it, and creating screens instantly, while adding navigation along the way. The process takes just minutes, not months or days, and she can quickly create and publish her own connected applications for mobile and desktop devices.

Content
Management

Content Management

Leverage a single hub to rapidly create, manage, and publish omni-channel content, including digital assets, user-generated content, web content, and business documents. Manage content from within enterprise applications, federate across existing sources, and integrate enterprise data to discover the right resources faster.

When a single truth is needed to speed decision making, she can easily collaborate on content internally and with external teams. Her working team can discuss, share, and annotate digital assets with mobile access, anywhere and anytime. Content can be embedded in apps to deliver seamless engaging experiences across mobile, web, and social channels.

For example Mythics, a professional services firm, leveraged Oracle's content management and process automation capabilities to bring together a 360 degree view for statements of work across multiple lines of business, improving efficiency and decreasing response times by 30%.

icon-cx

Customer Experience Enhanced

We have a lot of different lines of business focused on supporting the process of getting our statements of work out to customers. When our process was completed via email, we didn’t have the capability to understand and recognize what reasonable service level agreements each one of these lines of business have. Oracle Cloud Platform helped us understand the data and what to expect from each of the lines of business.

—Zebulon Mellet,
Vice President, State and Local Consulting, Mythics
Operational
Analytics

Operational Analytics

Gain detailed insight on how your apps are performing and being used. Discover usage, location and engagement patterns, funnel metrics, and granularity down to a specific API. Guide employees, customers, and suppliers with best next steps for simplified, engaging experiences.

Using Oracle Cloud Platform’s embedded operational analytics, business analysts gain real-time insight into how customers, employees, and partners are engaging with their mobile and web apps.

Apps IT professionals can diagnose issues with next-gen intelligent bot applications that work with popular text messaging apps, or check conversational assistants that instantly analyze and respond to customer requests, while improving overall application performance.

Chapter 02: Level Up IT with Low Code Automation

For solutions that require deeper integration and richer user experiences, your applications IT team can take business operations to the next level with low code automation.

After gaining a quick win with rapid mobile app development, your apps IT professional sets up a whiteboard session with another set of business analysts, who want to bring in new content from a system of record to help reduce time to decision.

Together, they progress, enhance, and drive their idea into a new app release in minutes. They can accomplish that feat using compliant, RESTful APIs to access their systems of record.

Pre-Built
Adapters

Pre-Built Adapters

Simply connect SaaS and on-premises applications with a point and click experience, embedded recommendations, and an extensive library of application adapters for secure, enterprise-grade integrations.

Pre-built connectors and a shared service catalog enable applications IT professionals to cut integration project time sixfold or more. These adapters reduce complexity and mask the differences among applications that require integration, making it easy to connect cloud and on-premises apps. There’s no need to worry about getting bogged down in time-consuming, manual processes.

icon-cx

Connecting CX SaaS with On-Prem

We have been able to drastically reduce our manual efforts. Business productivity is up 50 to 80 percent. That is a huge success for the business, and it’s also helping us to put resources in the right places to drive business growth.

—Ravi Gade,
Senior Director, Enterprise Applications, Calix

At Calix, a telecommunications equipment provider, connecting SaaS and on-prem systems with process automation and pre-built integration templates has significantly increased productivity, and helped align the firm’s corporate and IT strategies.

Fast-Tracking IT for Business Transformation

With little or no code, business analysts and apps IT professionals can quickly build custom business applications, enhance SaaS to leverage on-premises systems of record, and deliver connected, omnichannel experiences.

Using pre-built adapters and flows that can be customized or used right away, your applications IT team can easily integrate new SaaS apps with other systems and applications, as well as the IoT.

Pre-Built
Adapters

Pre-Built Adapters

Simply connect SaaS and on-premises applications with a point and click experience, embedded recommendations, and an extensive library of application adapters for secure, enterprise-grade integrations.

Pre-built adapters make it simple with a point and click experience, intelligent recommendations, and an extensive library for secure, enterprise-grade connections.

Pre-Built
Flows

Pre-Built Flows

Instead of recreating the most commonly used integration flows, such as between sales applications (CRM) and configure, price, quoting (CPQ) applications, Oracle provides pre-built integration flows between applications spanning CX, ERP, HCM and more to take the guesswork out of integration.

With pre-built adapters and flows, your apps IT team can orchestrate every step in an end-to-end integration, including exception handling and automated recovery workflows with configurable approval rules.

Oracle has adapters to connect with existing systems including Oracle, Salesforce, and other systems which really help us to deploy rapidly. Oracle Process Cloud complements our existing Oracle Integration Cloud Service. It helps us to connect with all the different applications seamlessly and deploy these processes rapidly to the business.

—Ravi Gade,
Senior Director, Enterprise Applications, Calix

There’s no need to start from scratch to deliver engaging experiences at scale. For example, Calix is using Oracle Cloud Platform's process automation and pre-built flows to speed time to value by seamlessly connecting their SaaS and on-prem applications faster.

Oracle Cloud Platform’s mobile services enable your apps IT team to deploy and manage mobile apps with an API-first approach.

Mobile
Services

Mobile Services

Develop, deploy and manage mobile apps with an API-first approach, RESTful interfaces, and built in push notification, location, and offline services that speed mobile to backend app development.

By contextualizing SaaS and on-prem application data with behavioral and location details, business and IT professionals can fine tune their apps to build engagement and simplify digital interactions.

icon-erp

ERP Extended for the Connected Customer

Global shipping company leaps competition with Oracle Cloud Platform

EMO Trans is a shipping and logistics company with offices in 17 countries on five continents. To globalize its multiple siloed IT systems, EMO deployed Oracle Cloud infrastructure-as-a-service (IaaS) to run Oracle WebCenter software for building seamless engaging experiences. Oracle Cloud Platform’s mobile services and content management capabilities enable apps that run over the top of existing systems to provide integrated, self-service experiences for customers, employees, and partners.

It’s mobile out of the gate. We bring the information we need into mobile apps with Oracle Mobile Cloud Service and push technology to client mobile devices. We can say, ‘There’s a typhoon in the East China Sea. Your shipment’s going to be four days late.’ well in advance of the problem.

Chapter 03: Go Deep with API-First Development

It’s late in the day on Monday, and your apps IT professional has moved to an afternoon design session with API-first developers.For apps that need to predict and assist with the right contentin context of best next steps, Oracle offers cloud-native development capabilities.

Where Low Code
Meets
Whoa Code

IoT
Predictions

IoT Predictions

Gain new data-driven insights and drive actions from Internet of Things (IoT) data, enabling your business to deliver innovative new services faster than your competitors, with less risk.

For example, deploying a cloud-based platform for real-time IoT asset monitoring enables organizations to proactively maintain assets based on early fault detection and predictions, for better uptime and longer asset lifecycles. IoT apps help organizations understand where their assets are, whether they are functioning properly, and how they’re being utilized.

The Fact that Oracle has a complete ecosystem and can integrate the ERP, the CRM, the Policy Automation, the Field Service Cloud—all together—is basically what helps the customer realize the value of IOT at a much faster pace.

—M. Ali Nasim,
CEO EPHLUX

Delivering Guided Apps

With an API-first approach, your core IT developers unlock the value of existing applications to power enterprise mobile apps and revenue-generating alliances.

API-First
Development

API-First Development

Design, analyze, manage, and secure access to applications, data, and devices with full lifecycle support for internal and publicly available RESTful services. Get IT off the critical path and into the race for new revenue streams.

Your core IT team can publish compliant APIs to a shared catalog that empowers business analysts, and apps IT to connect new digital apps to enterprise resources with a just few clicks. Oracle Cloud Platform's modularity and support for open standards gives developers the flexibility they need to deliver differentiating omni experiences. Real-time, informal collaboration cuts time to value for extended teams.

API management is an important part of making integration an operational advantage for the business. But simply having an API doesn’t guarantee an organization’s success. They need a thorough understanding of the business, what you want to expose to whom, how much, and when. Oracle’s API management platform enables them to do all of this across the full development lifecycle.

Security is also essential, and Oracle supports identity propagation, authentication, authorization, threat protection, as well as analytics and notification.

Your apps IT and cloud-native developers know what is working, what is not, and how much value people are getting out of which APIs. They also have the ability to offer different partners different levels of access.

The Denver Regional Transportation District (RTD) employed APIs to share live transportation data with local developers and businesses. Any third party consumer developer or small business can use that to present the data on a mobile app, safely and securely.

iconcx

API First for Cool Apps

The Oracle API Platform Cloud Service offers security, so we can control and limit who has access to those APIs, and avoid issues like DDoS attacks. It provides discovery and self registration, as well as throttling and rate limiting that we want to apply using that platform. All of our communities will be able to self register, get access to this data and provide cool apps that the Denver community can use.

—Rahul Sood,
Manager, Software Architecture and Development,
Denver Metro RTD
icon-erp

Calix wows customers with automated B2B exception handling

Custom Integrations

Custom Integrations

Rapidly deploy integrations, such as enterprise service bus (ESB), managed file transfer (MFT), business to business, and analytics. Available in the cloud, on premises, or both.

Delivering compelling engaging experiences across your SaaS and on-prem systems has never been easier. With Oracle's platform for innovation, API-first developers are empowered to rapidly automate, deploy, and manage the many connections digital business demands.

Calix leverages Process Cloud Service and SOA Cloud Service to improve customer responsiveness by cutting the time to approve and reprocess Order and Shipment exceptions from hours to minutes.

—Ravi Gade,
Applications IT Director, Calix

Support for microservices and service-oriented architecture (SOA) enables your team to quickly deploy enterprise-grade connections for enterprise service bus (ESB), managed file transfer (MFT), business to business, and real-time analytics. These integration capabilities are available in the cloud, on premises, or both.

iconcx

HCM Enhanced for Connected Employees

Mobile
Services

Mobile Services

Develop, deploy and manage mobile apps with an API-first approach, RESTful interfaces, and built in push notification, location, and offline services that speed mobile to backend app development.

Dubai Airports empowers employees with mobile access to HR and related systems. They've recently announced a US$32 billion expansion to build the world’s biggest airport that will serve as a global gateway for an expected 200 million passengers annually.

At Dubai Airports, we had a vision to automate all employee lifecycle processes end to end.

—Chandra Gour,
Head of Manpower Planning and HRD Systems, Dubai Airports

The organization has deployed Oracle HCM Cloud and Oracle Platform as a Service (PaaS) to give its 3000 employees mobile access to key processes, including core HR, absences, self-service, talent management, payroll, recruiting, and onboarding.

Intelligent
Bots

Intelligent Bots

Build next-gen intelligent bot applications that work with popular text messaging apps and conversational assistants that instantly analyze, automate, and respond to user requests, at a near infinite scale.  

To engage customers in guided interactions, the team can employ Oracle’s platform for building and running intelligent chatbots.

Intelligent bots work smoothly with popular messaging apps including Facebook Messenger, Slack, and Kik. Its combination of natural language processing (NLP), machine learning(ML), and knowledge packs, enable the sophisticated conversational interactions that come most naturally to customers.

chat-anim

Chapter 04: Get Nimble and Get Moving

For decades, businesses have focused on IT as a way to gain efficiencies and do more with less. But in today’s digital economy of always on, right now customer expectations, simply achieving efficiency isn’t enough. Without top-line growth and game-changing ideas, it’s no longer feasible for companies to try to extract greater profits through efficiency alone.

Oracle Cloud Platform frees companies from the constraints of traditional IT approaches and limited development resources, so they can retake the initiative and capitalize on new business opportunities. It creates a scalable process for continuous operational innovation that encourages new ideas and experimentation, while enabling IT to provide strategic technical contributions to business growth and profitability.

Barely Keeping Up with the Digital Economy? Here’s How to Excel.

Oracle, the world’s fastest-growing cloud company, is an ideal partner to help organizations move forward on their path toward a culture of continuous, data-driven experimentation. Its total cloud revenues for Q3FY2017, including infrastructure as a service (IaaS), were $1.2 billion—up 62 percent in U.S. dollars.

Over the last year, we sold more new SaaS and PaaS than Salesforce.com, and we’re growing more than 3 times faster.

—Mark Hurd,
Oracle CEO

Oracle offers the most complete, open, and integrated capabilities, including more than 50 PaaS services live and in production. Companies of all sizes rely on Oracle’s broad suite of SaaS applications and enterprise-grade platform, all of which offer social, mobile, and operational analytics capabilities.

The pace of digital transformation continues to accelerate, and innovation can’t wait. Oracle Cloud Platform's visual tooling makes delivering differentiated omni experiences for customers, employees, and partners a snap. Get the most from your investments in SaaS and on-prem systems by building simplicity in from the beginning with private and public APIs to help you capitalize on change.

Contact your local representative to get the agility and control you need to win in the digital economy.

Copyright © 2017, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.