How Telcos Can Realise the Entertainment Opportunity
The Differentiation Dilemma
The time when telecoms operators could differentiate themselves just by quality of connectivity is over. Telcos need to go head-to-head with online service providers: differentiating themselves and expanding into adjacent markets, such as entertainment and financial services.
By combining connectivity with captivating content in one convenient package, operators will give consumers a compelling end-to-end experience.
How do you get there?
Strategic Options to Realising
the Entertainment Opportunity
1.Build Your Own Entertainment Offering
Buy sports rights and/or
establish your own production
unit staffed by people expert
in entertainment.
2.Partner with the Best Brands in Entertainment
Bundle your established
connectivity package with
online entertainment services
provided through partnership
with brands like Netflix
or Amazon.
3.Buy Entertainment Specialists
Buy companies in the entertainment
value chain that own desirable
content, have important expertise,
and/or specialise in new fields.
4.Become an Aggregator
Build an entertainment portal
that aggregates content from
a wide range of providers. Add
value by providing customers
with an intuitive interface and
personalised recommendations.
5.Provide Cost-Effective and Reliable Connectivity
Focus on ensuring your connectivity
is sufficiently cheap, fast, reliable,
and responsive to enable customers
to enjoy their preferred entertainment
services.
It’s Time for Action
Discover how you can grow revenue and market share in the
dynamic digital services market. Read the new Oracle Book
“How to Deliver Upon Digital” now.