Color

Viewing Our Deep Spectrums

Color is one of the most effective elements for ensuring a clear and consistent presentation of the Oracle brand identity.


Primary and Secondary Palettes

Primary palette

The foundation of Oracle’s color palette is Oracle Red and Oracle Black.

  • Oracle Red

    Pantone C
    PMS 485
    Pantone U
    PMS 485 (2 Hits)
    Process
    c0 m100 y100 k0
    RGB
    r248 g0 b0
    Hex
    #f80000
    Do not tint or shade Oracle Red, it should always be used at 100%.
  • Oracle Black

    Pantone C
    PMS Black
    Pantone U
    PMS Black (2 Hits)
    Process
    c0 m0 y0 k100
    RGB
    r0 g0 b0
    Hex
    #000000

Secondary palette

Oracle Slate and Oracle Grey complement the primary palette. “Light” and “dark” tints should be used judiciously to extend the core tones.

  • Light Slate

    Pantone C
    5455
    Pantone U
    5455
    Process
    c22 m9 y11 k0
    RGB
    r202 g217 b222
    Hex
    #cad9de
  • Oracle Slate

    Pantone C
    5425
    Pantone U
    5425
    Process
    c52 m26 y20 k0
    RGB
    r138 g173 b191
    Hex
    #8aadbf
  • Dark Slate

    Pantone C
    PMS 7545
    Pantone U
    PMS 3035
    Process
    c57 m25 y17 k62
    RGB
    r50 g75 b92
    Hex
    #324b5c
  • Light Grey

    Pantone C
    Cool Gray 2
    Pantone U
    Cool Gray 2
    Process
    c0 m0 y0 k20
    RGB
    r222 g224 b224
    Hex
    #dee0e0
  • Oracle Grey

    Pantone C
    Cool Gray 8
    Pantone U
    Cool Gray 8
    Process
    c0 m0 y0 k55
    RGB
    r147 g150 b153
    Hex
    #939699
  • Dark Grey

    Pantone C
    Cool Gray 11
    Pantone U
    Cool Gray 11
    Process
    c0 m0 y0 k80
    RGB
    r78 g80 b82
    Hex
    #4e5052

Tertiary palette

Oracle’s tertiary brand colors add more definition and variety. Tertiary brand colors should support the primary and secondary color palettes, and never be used as a deliverable’s primary color impression. Light tints and dark shades can be used to create tonal gradients or monochromatic impressions, but should always be used with their associated core brand color, never by themselves.

  • Light Orange

    Pantone C
    148
    Pantone U
    1345
    Process
    c0 m22 y50 k0
    RGB
    r255 g211 b158
    Hex
    #ffd39e
  • Oracle Orange

    Pantone C
    144
    Pantone U
    130
    Process
    c0 m52 y100 k0
    RGB
    r242 g145 b17
    Hex
    #f29111
  • Dark Orange

    Pantone C
    174
    Pantone U
    2350
    Process
    c25 m84 y100 k17
    RGB
    r138 g51 b29
    Hex
    #8a331d
  • Light Blue

    Pantone C
    290
    Pantone U
    290
    Process
    c23 m0 y3 k0
    RGB
    r189 g230 b238
    Hex
    #bde6ee
  • Oracle Blue

    Pantone C
    633
    Pantone U
    314
    Process
    c100 m5 y10 k36
    RGB
    r0 g117 b143
    Hex
    #00758f
  • Dark Blue

    Pantone C
    3035
    Pantone U
    303
    Process
    c100 m30 y19 k75
    RGB
    r0 g59 b77
    Hex
    #003b4d
  • Light Green

    Pantone C
    7485
    Pantone U
    7485
    Process
    c20 m0 y30 k0
    RGB
    r210 g232 b197
    Hex
    #d2e8c5
  • Oracle Green

    Pantone C
    7740
    Pantone U
    2258
    Process
    c80 m0 y100 k20
    RGB
    r58 g145 b63
    Hex
    #3a913f
  • Dark Green

    Pantone C
    7484
    Pantone U
    342
    Process
    c95 m15 y80 k53
    RGB
    r0 g79 b53
    Hex
    #004f35
  • Light Burgundy

    Pantone C
    692
    Pantone U
    692
    Process
    c5 m23 y13 k0
    RGB
    r235 g202 b211
    Hex
    #ebcad3
  • Oracle Burgundy

    Pantone C
    7641
    Pantone U
    2041
    Process
    c0 m97 y31 k44
    RGB
    r148 g38 b69
    Hex
    #942645
  • Dark Burgundy

    Pantone C
    7645
    Pantone U
    2357
    Process
    c56 m92 y52 k50
    RGB
    r89 g36 b57
    Hex
    #592439

Gradient Spectrums

To further support Oracle brand activation, two color spectrums further expand the secondary palette. While the key color stops are defined swatches in the official secondary color palette, any value that falls within the below spectrums may be used.

Activated spectrum

  • Light Slate

    Process
    c22 m9 y11 k0
    RGB
    r202 g217 b222
    Hex
    #cad9de
  • Oracle Slate

    Process
    c52 m26 y20 k0
    RGB
    r138 g173 b191
    Hex
    #8aadbf
  • Dark Slate

    Process
    c57 m25 y17 k62
    RGB
    r50 g75 b92
    Hex
    #324b5c

Neutral spectrum

  • Light Gray

    Process
    c0 m0 y0 k20
    RGB
    r222 g224 b224
    Hex
    #dee0e0
  • Oracle Gray

    Process
    c0 m0 y0 k55
    RGB
    r147 g150 b153
    Hex
    #939699
  • Dark Gray

    Process
    c0 m0 y0 k80
    RGB
    r78 g80 b82
    Hex
    #4e5052

To maintain color consistency across all digital media, Oracle uses a single color value to represent all hyperlinks and active navigable page elements. This is for digital media only.