Leading with Our Signature and Badge

The most important expression of the Oracle brand is the corporate logo. With Oracle's global presence, diverse customer base, and history of acquisitions, it is critical to maintain a consistently clean, contemporary, and impactful brand image across every touchpoint.


Primary Corporate Logos

There are two versions of the Oracle corporate logo: the Oracle Signature and the Oracle Red Badge.

The Oracle Signature.
The Oracle Red Badge.

Oracle Signature

The Oracle Signature is the most visible and recognizable element of Oracle's corporate identity. It's composed of uniquely designed characters that form one of the world's most recognizable logos.

Color

The Oracle Signature is designed with Oracle Red. There is also a single black-and-white (mono) option for specific applications, such as newspaper advertising. The color logo on a white background is always preferred. It is also acceptable to display the Oracle Signature in white on a dark background, in black on light-colored backgrounds, and in metallic silver in approved circumstances. Using the logo on black or dark backgrounds is acceptable but not recommended. Most importantly, make sure the Oracle Signature is always legible.

Color (white background).
Black-and-white (white background).
Color (black background).
Black-and-white (black background).

Minimum size and clear space

The Oracle Signature should always be large enough to ensure legibility in any media. The minimum size is measured by the width of the Oracle Signature. In printed materials, the signature must be no less than 17.5 mm or 0.6965 inches in width. When displayed onscreen, the Oracle Signature must be no less than 57 pixels in width.

Pixel minimum size
57 pixels in width.
Print minimum size
17.5 mm 0.696 in.

Clear space ensures the Oracle Signature doesn't compete visually with other graphic elements. Minimum clear space [x] is equal to 1x the height of the O in the Oracle Signature.

Minimum clear space is 1x.

Oracle Red Badge

The Oracle Red Badge is the preferred treatment on all deliverables. It creates the most impact and is easily recognizable.

Color

The Oracle Red Badge may be used for print or digital applications. For all deliverables, Oracle Red is applied to the Oracle Red Badge, with a white Oracle Signature. See specific color values below. Please use only approved colors listed here. There may be exceptional cases where a deliverable is printed one-color only (black-and-white). Please use the black version of the badge shown below only for deliverables that are printed one-color (black-and-white).

Onscreen and print impression is a flat Oracle Red fill.
Pantone
C PMS 485
Pantone
U PMS 485 (2 Hits)
Process
c0 m100 y100 k0
RGB
r248 g0 b0
Hex
#F80000
One-color application is used only for deliverables that are printed in one color.
Process
c0 m0 y0 k100
RGB
r0 g0 b0

Minimum size, margins, and clear space

The Oracle Red Badge should always be large enough to ensure legibility in any media. The minimum size is measured by the width of the Oracle Signature inside the badge. In printed materials, the signature must be no less than 17.5 mm or 0.6965 inches in width. When displayed onscreen, the Oracle Signature must be no less than 57 pixels in width.

Print: 17.5 mm/0.6965 in.
Screen: 57 pixels.

The Oracle Red Badge includes the Oracle Signature in white, centered horizontally and vertically. The width margin is fixed, and the Oracle Red Badge extends horizontally 1y times the width of the O in Oracle [y]. The width margin is always fixed at 1y.

The height margin of the Oracle Red Badge has a flexible relationship to the height of the Oracle Signature [x]. This allows the Oracle Red Badge to be properly proportioned across multiple branding impressions while still maintaining a consistent appearance.

Preferred: 1.5x

1.5x is the preferred height margin.

The width margin extends horizontally 1y times the width of the O in Oracle. Y is equal to the width of the O in Oracle. The white Oracle Signature is always centered horizontally and vertically.

Preferred height margin 1.5x.

The preferred height margin is 1.5x. X is equal to the height of the O in Oracle. The white Oracle Signature is always centered horizontally and vertically.

Minimum height margin 1x.

The minimum height margin is 1x. X is equal to the height of the O in Oracle. The white Oracle Signature is always centered horizontally and vertically.

Maximum Height Margin 3.5x.

The maximum height margin is 3.5x. X is equal to the height of the O in Oracle. The white Oracle Signature is always centered horizontally and vertically.

The Oracle Red Badge should always be large enough to ensure legibility in any media. The minimum size is measured by the width of the Oracle Signature inside the badge. In printed materials, the signature must be no less than 17.5 mm or 0.6965 inches in width. When displayed onscreen, the Oracle Signature must be no less than 57 pixels in width.

Minimum clear space is 1y. Preferred clear space is 2y.

Positioning

The preferred placement of the Oracle Red Badge is the lower right side footer in the layout, but depending on the assets of the campaign it can be used as a header as well. The left or right edge of the Oracle Red Badge is positioned a minimum of 1y the distance from the trim edge but a distance of 2y is preferred, if space allows. The Oracle Red Badge bleeds off either the top or bottom edge, depending on placement.

The preferred position of the Oracle Red Badge is the footer, but it also works in the header. Minimum clear space for any position is 1y.

Unacceptable Usage

Design and usage standards ensure that the Oracle Signature and Oracle Red Badge is instantly recognizable however and wherever it is used.

Do not change the color of the Oracle Signature.
Do not use the Oracle Signature with a drop shadow.
Do not stretch the Oracle Signature.
Do not choose a background color that clashes with the color of the Oracle Signature.
Do not use the Oracle Signature in a repeating pattern.
Do not create a three-dimensional version of the Oracle Signature in a two-dimensional format.
Do not use the Oracle Signature at an angle—it must always be displayed horizontally.
Do not choose background colors that offer low contrast. Always strive for high contrast and legibility.
Do not place the Oracle Signature program logos over four-color photography or illustration that impairs legibility.

Oracle Jiaguwen

The Oracle Jiaguwen Red Badge and Oracle Jiaguwen Signature shown here are to be used only in the People's Republic of China—no exceptions. Rules for sizing, margins, and clear space apply equally to the Oracle Jiaguwen logo.

Oracle Jiaguwen Signature.
Oracle Jiaguwen Red Badge.

Portfolio Logos

The Oracle portfolio comprises cloud services, applications, hardware, events, and much more—all told, there are hundreds of trademarks. Each category is represented by specific logo guidelines that are derivative of the Oracle Signature and Oracle visual identity. Adherence to these patterns ensures consistent representation of the global Oracle brand.