Oracle Tagline Lockup

Reinforcing the Core Message

In June 2015, Oracle introduced a new corporate tagline, Integrated Cloud Applications & Platform Services, reflecting Oracle's unique integrated cloud solutions.

The following design guidelines detail how to use this tagline in its approved brand graphic form as well as in text and headlines.


Tagline Lockup Versions

The tagline is available in a two-line as well as a one-line graphic version. The two-line version is the master graphic and is the preferred version for all uses; the alternate one-line version is acceptable when required by layout constraints.

The tagline is also available as a lockup with the Oracle Red Badge and the Oracle Signature; these standalone versions are for isolated instances when it is the only messaging on a given asset.

Master version (two lines)
Alternate version (one line)

For use in all countries except China.

Standalone lockup with onscreen and print Red Badge
Standalone lockup with onscreen and print Red Badge
Standalone lockup with Oracle Signature
Standalone lockup with print Red Badge

For use only in China — no exceptions.

Standalone lockup with onscreen and print Jiaguwen Red Badge
Standalone lockup with onscreen and print Jiaguwen Red Badge
Standalone lockup with Oracle Jiaguwen Signature
Standalone lockup with Oracle Jiaguwen Signature

Clear Space, Minimum Size, and Color

Design and usage standards ensure that the Oracle Signature and Oracle Red Badge is instantly recognizable however and wherever it is used.

Oracle brand graphics should never compete visually with other graphic elements. When using the Integrated Cloud Applications & Platform Services lockup, use established minimum clear-space guidelines at all times. Horizontal and vertical clear space [x] is equal to the height of the letter I in Integrated. These clear-space rules are the same for Jiaguwen versions.

Clearspace
Minimum clear space is 1x.

The Integrated Cloud Applications & Platform Services lockup should always be large enough to ensure legibility. Please adhere to the minimum-size requirements in all media. Minimum-size requirements are identical for Jiaguwen versions.

Minimum size for master version.
Minimum size for alternate version.
Minimum size for Red Badge standalone.
Minimum size for Oracle Signature standalone.
Minimum size for master version.
Minimum size for alternate version.
Minimum size for Red Badge standalone.
Minimum size for Oracle Signature standalone.
Minimum size for master version.
Minimum size for alternate version.
Minimum size for Red Badge standalone.
Minimum size for Oracle Signature standalone.

Integrated Cloud Applications & Platform Services lockups are designed with Oracle Red (PMS 485) and Oracle Black. There is also a one-color (black-and-white) version of this graphic for specific applications such as newspaper advertising. Oracle prefers that its brand graphics be displayed on a white background. All color and background guidelines remain the same for Jiaguwen versions.

Color on White background
Color version on white background is preferred

Integrated Cloud Applications & Platform Services lockups are designed with Oracle Red (PMS 485) and Oracle Black. There is also a one-color (black-and-white) version of this graphic for specific applications such as newspaper advertising. Oracle prefers that its brand graphics be displayed on a white background. All color and background guidelines remain the same for Jiaguwen versions.

Color on Dark Background
Color versions on dark background are acceptable.

Integrated Cloud Applications & Platform Services lockups are designed with Oracle Red (PMS 485) and Oracle Black. There is also a one-color (black-and-white) version of this graphic for specific applications such as newspaper advertising. Oracle prefers that its brand graphics be displayed on a white background. All color and background guidelines remain the same for Jiaguwen versions.

Black and White
Black-and-white version for when color is mechanically unavailable.

Integrated Cloud Applications & Platform Services lockups are designed with Oracle Red (PMS 485) and Oracle Black. There is also a one-color (black-and-white) version of this graphic for specific applications such as newspaper advertising. Oracle prefers that its brand graphics be displayed on a white background. All color and background guidelines remain the same for Jiaguwen versions.

White on Red Background
White versions on a field of red.
White on Red Background
Print only.

Tagline in Text

The corporate tagline, Integrated Cloud Applications & Platform Services, is primarily presented as a graphic, but can be used contextually as words to describe Oracle's market differentiation. The examples provided are usage examples to serve as guidance for word order and punctuation. When used as words in headlines and titles and other contexts that use title case, capitalize every word and retain the ampersand.

Integrated Cloud
Applications & Platform Services
As a stacked headline.
Integrated Cloud Applications & Platform Services
As a one-line headline.
internet the cloud cloud
The term internet is lowercase except in headlines, as is the cloud or cloud (unless part of a product name).
Oracle's integrated cloud applications and platform services … Oracle is the only company to offer integrated cloud applications and platform services. Integrated cloud applications and platform services …
When incorporated into running text, use sentence case and use punctuation appropriate to context and sentence structure. Replace the ampersand with “and”.
Oracle's new corporate tagline, Integrated Cloud Applications & Platform Services …
The only exception is when referring to the words as the literal tagline, in which case, please use capitalization as shown above.