The Oracle brand is built upon a consistent set of brand behaviors. These are our measuring stick for all communication.Explore the Oracle brand
Even as Oracle grows and our portfolio solves evermore-sophisticated customer challenges, we must remove the complexity from our value proposition.
Oracle must be true to our market-leading position and deep expertise, communicating with a direct, accessible, truthful voice.
Market trends shift constantly, and the Oracle brand must embrace modernity without trendiness. Not just keeping pace with cutting edge, but defining it.
Oracle is committed to responsive dialog that respects the savviness and experience of our audience who come to the table prepared for a real conversation.
Decades of partnering with the largest organizations in the world across a range of industries empowers Oracle to confidently share our insights and recommendations.
The Oracle brand must be relatable and timely, reflecting today’s nomenclature and visual cues of our customers' industry, role, and aspirations.
Brand Pop Quiz
According to Interbrand's Best Brands report, what is the value of the Oracle Brand?
But this is the number of customers that partner with Oracle for their business technology needs.
And we’re ranked #17 globally. In fact, we’re the only B2B company in the top 20.
We’ll get there!
Just as impressively, this is Oracle’s annual revenue for fiscal 2016.
A huge number, but deservedly so.
This is the estimated market opportunity for cloud computing by 2020.