Speakers
Andreas Perneby Andreas Perneby
Project Leader Marketing Automation at Klarna

Andreas Perneby är idag Marketing Automation ansvarig på Klarna. Han är en av de få i Sverige som genomfört flera inplementationer av Marketing Automation från kundsidan. Bakgrunden är att han har varit ansvarig, köpt in och implementerat Marketing Automation både på Klarna och Tieto med olika plattformar. Idag arbetar Klarna med Oracle Marketing Cloud och Eloqua

Andreas kommer att dela med sig av sina erfarenheter och ge råd om vad ett företag som vill börja med Marketing Automation bör tänka på. Samt vad utfallet blir när man gör det.



 
Björn Sperling Björn Sperling
Partner Leadteq

Björn har över 20 års erfarenhet av sälj och marknadsföring. De senaste 10 åren har han arbetat i ledande företag med att förbättra deras Lead Generation och säljeffektivitet. Som en av grundarna till Leadteq har han stor kunskap om hur webbplatsen effektivt kan utnyttjas för marknadsbearbetning och försäljning inom B2B.



 
Berry Clemens Berry Clemens
Director of Sales & Marketing, member of the Board of Directors Profource

Berry Clemens, director and owner at Profource, a growing Professional Services organization with 300 Consultants and Outsourcing specialists operation in the Benelux countries services international customers. Profource has been founded in 2002 and has autonomously grown 20% per year both in revenues and number of people. To facilitate the talent and financials processes Profource has chosen as an early adaptor to work with Oracle’s latest generation of HCM & ERP Cloud Applications.
Berry has a degree in business administration and polytechnics, is 47 years old and his family with 2 children keep him alive and energized.


 
Chris Herbert Chris Herbert
Associate Director at CEB

Chris is Associate Director at CEB, and currently serves on the CEB Customer Contact Leadership Council’s research and advisory team. Chris advises senior executives & their teams in the UK, European and South African, for both B2C and B2B organisations. He provides advice for executives across a number of critical decision areas, including: customer experience, talent development, multi-channel strategy and customer loyalty. Since joining CEB in 2006, Chris lead the Annual Operational Cost, Productivity and Quality Benchmarking before moving to Sales Product Support in the London office and now is an Executive Advisor for EMEA. Chris has presented at conferences on topics such as customer loyalty, the customer experience, talent management, self-service, issue resolution, and customer segmentation and is a frequent contributor on customer service topics on CEB’s sales and customer service blog. Prior to CEB, he worked in the call centre industry for a large payroll & HR outsourcing company in the hardware & software support centre and in their Workforce Management Reporting areas.
Chris received a Bachelor of Arts from the Colorado College and a Masters in Business Information Systems from the Rochester Institute of Technology. Chris lives in London, UK.


 
Henry Barenholz Henry Barenholz
Senior Director HCM Leader Benelux & Nordics & Country Applications Leader Benelux

During the last 3 years, Henry is responsible for defining Oracle’s HCM Strategy and Vision in the Benelux and Nordics region. Additionally, he represents Oracle’s overall Applications business in the Benelux region.

Henry’s primary focus is to support HR Leaders to increase productivity, accelerate business, lower costs and have real impact on their organization. Henry has more than 25 years experience in the Applications Software Industry, in various Sales, Sales Management and Leadership roles as well as a long history related to the HCM business and industry. Before joining Oracle, Henry has spent 7 years with Vantive & Peoplesoft, where he was leading PSFT’s CRM business across Asia Pacific. More recently, Henry spent 2 successful years at Oracle as the Senior Director Global BPO. Henry is a graduate of Insead, Fontainebleau.



 
Jaakko Kiviharju Jaakko Kiviharju
Lead Solution Architect, Tieto Finland Oy

Over 20 years’ experience in financials, procurement and logistic derived from implementation, development and auditing projects in several clients from different industries. Worked with Oracle Financial and SCM applications since 1998.



 
Johan Söng Johan Söng
CX & CRM Advisor, CGI

Johans international experience, gained over 16 years, encompasses a large aspects of the CX and CRM realm.
With in-depth knowledge both in the technical and functional area together with the extensive hands on experience in several large and small projects, Johan can truly provide high value to the customer. By applying the best practice methodology and transformation approach, Johan can also advise a risk reduced path for the customers.



 
Juhana Rintala Juhana Rintala
Head of Sales and Marketing ICA e-commerce

Juhana is Head of Sales and Marketing at ICA e-commerce. Juhana joined the ICA group in 2010 as Business Development Manager for Rimi Baltic. After setting up the Business Development function and Launching Rimi´s Loyalty program Juhana moved to ICA Sweden in 2013. In his current role Juhana is responsible for ICA’s online site for groceries.



 
Knut Frängsmyr Knut Frängsmyr
Chief Operating Officer and Deputy CEO, Klarna

Knut Frängsmyr joined Klarna in February 2012 as Chief Legal Officer, and was appointed Chief Operating Officer and Deputy CEO during 2014. Prior to joining Klarna, Knut has held positions in various international organizations including the Modern Times Group and Oracle. Originating from a background in law, Knut's role has expanded over time to encompass leading larger organizations within several different areas.

Knut has been acknowledged as one of the top super talents in the Swedish business society and is also nominated for the Manager of the Year Award in Sweden 2015. Besides his role in Klarna's management he has also served as board member of MORGAN, a Swedish trade organisation for the mobile content industry. Knut's academic background includes double Master degrees from Uppsala University and Stockholm University.


 
Malin Nilsson Wass Malin Nilsson Wass
Senior Business Consultant, CGI

Malin has over fifteen years of experience within maintenance of IT solutions, maintenance models and management. Having had the opportunity to work within different roles in the maintenance process in larger organizations, both on the customer and the supplier side, a wide and deep knowledge has been built up during the years.


 
Matthew Banks Matthew Banks
Global lead on Customer Experience Management, Oracle

Matthew has worked at Oracle (formerly Siebel) for 12 years. As a Sales Consulting director, he was responsible for Oracle Marketing solutions across EMEA. In more recent years, he has held a global leadership role for Customer Experience (‘CX’) in Oracle’s Industries Business Unit, serving a number of industries including Retail, Consumer Goods, Automotive, Travel & Transport. He currently works in the Oracle Development organization, focusing on CX Strategy and Design.

Matthew has a deep interest in CX Design and Digital Disruption, with a focus on creating differentiated brands in the digital age. He is championing the adoption of Customer Journey Mapping across EMEA, a means of seeking new business value through creative adoption of Oracle solutions.

Prior to settling in the UK and entering the software industry, Matthew worked in France, Spain and the USA for 10 years in ‘hands-on’ marketing roles, primarily in the chemicals, textiles and fashion industries. He was educated at Oxford (MA) and his career began in the theatre.


 
Mårten Forste Mårten Forste
General Manager Nordic Region, match.com

LLM från Lunds Universitet och MA från King’s Colllege.
Hela yrkeslivet har kretsat kring digitala affärer. Fram t.o.m 2010 arbetade jag i chefsroller i Sverige och utomlands inom Online Gaming. 2011 tillträdde jag jobbet som Nordenchef för Match.com. Match.com grundades 1995 i USA och har funnits på den nordiska marknaden sedan 2002. Match.com finns i 25 länder och erbjuder våra medlemmar det bästa sättet att träffa en dejt. I Sverige tar 20 000 medlemmar kontakt med varandra dagligen. Match.com Sverige, med kontor i centrala Stockholm, är en del av IAC/InterActiveCorp. IAC är en internationell marknadsledande koncern med digitalt fokus som omfattar mer än 150 olika varumärken och produkter. För mer info besök www.match.se och http://iac.com/


 
Melanie Vasseur Melanie Vasseur
Director Business Consulting Team SapientNitro

Melanie is a Director in SapientNitro’s Business Consulting team. Over the past 15 years, she has worked with many retailers, distributors and brands in the UK and mainland Europe, and her experience spans from supply chain and distribution, through to traditional retail and e-commerce. She has a deep understanding of retail organisations, processes and systems, and works with clients to bring these elements together and deliver their omni-channel vision.
Having worked with a wide range of clients, including M&S and Tesco in the UK, and Systeme U in France, she understands how the digital experience combines with in-store and offline experiences for diverse audiences.


 
Per Carlsson Per Carlsson
Managing Director, CEB Talent Measurement Nordics

Per is heading CEB’s Talent Management practice in the Nordics. He has more than 20 years of consulting experience, 15 of them from the Human Capital space.

As a consultant he has worked with supporting organisations to implement strategies and drive their business by designing, implementing and delivering Talent Management Processes that identifies high potential individuals and develops leaders and individual contributors. He has also lead a number of projects where the development of the teams have been key to successfully drive organisational transformation.

Per has a BSc from the Stockholm School of Economics majoring in Strategy, Organisation and Leadership.


 
Thomas Rydin Thomas Rydin
Consulting Director Oracle HCM CGI

With more than 8 years of experience in strategic talent management and HR software, Thomas has been responsible for several implementations of HR and Talent Management solutions. With implementations in over 40 countries, Thomas has a deep international experience.

Thomas has hands on experience in; Core HR, HR reporting, Performance Management, Learning and Development, Compensation and Benefits, Succession Planning, Competence Management, Talent Review, 360 Feedback and Recruitment.


 
Veeramani Jayaraman Veeramani Jayaraman
L&T Infotech

Veeramani is an experienced Prince 2 Certified Oil & Gas ,Oracle JD Edwards professional. He has been part of some of the major ERP implementation projects that L&T Infotech has executed. He has experience working with teams from diverse cultures and backgrounds across UK & Europe. Because of his vast domain experience, he has earned customer’s appreciations repeatedly for his ability to look at technology from business point of view and contribute for business success.