IT: Drive Efficiency and Agility
Drive IT agility and efficiency with cloud

This track provides IT leadership key solutions and many best practice tools to help you get a clear understanding of how the cloud platform can work for you to rapidly deploy and easily manage new and existing applications while seamlessly benefiting from advanced platform capabilities including high availability, security, mobility, big data analytics, multi-tenancy, and more. Only Oracle Cloud Platform provides a complete and integrated portfolio of services to help you achieve these objectives with minimal disruption using the technologies you trust and skills you already have. Using it, you will respond faster to business demands while also meeting your budgetary and resource constraints [and the best part is, with Oracle, you will be ready to tackle the next big challenge when it comes.

General Session
Amritesh Chaudhuri, Vice President, Middleware and Mobile GTM, Oracle
IT leaders want to support Lines of Business with new applications, extension of existing ones, integration of services, and moving on-premises workloads to the cloud with no application changes or new tools to learn. Sounding familiar? The sheer amount of data being generated by and for apps - and how you manage and analyze that data - is another monumental challenge that marketing, sales, HR and others demand IT departments resolve. We have a solution for you. Join us as we explore how IT can keep their clients happy with agile app development, workload migration for greater flexibility, cloud and on-premise integration to keep current and new systems running smoothly, digital collaboration for your enterprise, multifaceted mobility solutions and broad data management.

Comprehensive Data Management: Do it in the Cloud
Brian Spendolini, Senior Principal Product Manager, Oracle
Monica Kumar, Senior Director, Product Marketing, Oracle
This session covers the full suite of cloud data management capabilities that let you dial in the right capacity and service levels meeting database and application needs and enabling IT to benefit from improved agility, speed and lower cost. Whether you need a schema for departmental apps, a full-instance database for enterprise apps or the full power of our Exadata Service to run mission-critical apps, or build a Hadoop cluster, our databases can be provisioned in minutes to improve business agility. Extensive cloud tooling automates key administrative tasks and reduces operating expenses. The Oracle Database runs exactly the same in the cloud as it does on-premises, enabling full portability with a hybrid cloud model that protects your investments. Join us and learn about the comprehensive data management capabilities offered in the Oracle Cloud Platform.

Cloud and On-premises Integration: Connecting Your Business for Faster Time to Market
Aali Masood, Senior Director, Big Data Go-To-Market, Oracle
Swamynathan Kuppuswamy, Director BI Analytics & Enterprise Middleware at Avaya
The explosive growth of SaaS applications combined with existing on-premises integration challenges are likely to slow the pace of innovation and time-to-market for businesses that attempt to integrate the old way. Attend this session to learn more about Oracle's Cloud Platform for Integration and watch a demonstration. Hear how Oracle customers are deploying new Oracle Cloud-based integrations to securely connect cloud applications to on-premises systems, manage APIs, move and replicate big data, and even connect IoT

End to End Big Data Analytics in the Cloud
Aali Masood, Senior Director, Big Data Go-To-Market, Oracle
Big data is a natural fit for the cloud, where your environment can rapidly scale to handle the huge volumes of data generated by and about your business. But solving business problems is much more that just scaling to handle lots of data. Analysts, data scientists and line of business users all need to be involved. In this session we’ll focus on a single use case, data-driven marketing, and show how to bring both the people and the required analytics together.

A Fast, Simple and Secure Way to Move Databases and Applications to the Cloud
Monica Kumar, Senior Director, Product Marketing, Oracle
Brian Spendolini, Senior Principal Product Manager, Oracle
Need an easier way to move to the cloud for greater agility, adding capacity on demand, and cost-savings? Now you can quickly and securely lift and shift your Oracle databases and apps to Oracle Cloud Platform. This process becomes even easier with Oracle Multitenant, now available for Oracle Database 12c and Java applications. Learn how you can move database and application workloads from on-premises to the cloud with a few clicks and manage them with a single pane of glass. Oracle technology runs exactly the same in the cloud as it does on-premises so there's no need for additional tools or training to manage your database and apps once they're in the cloud.

Leverage Elastic Cloud Infrastructure for Greater Agility, Lower TCO, and Predictable Performance
Praveen Deshpande, Principal Product Manager, Oracle
Many Enterprises IT organizations today are being stretched and told to do more with less. Address the business's needs faster and with fewer resources. Increase the pace of innovation while simultaneously lowering costs. Learn how Oracle, the only cloud vendor in the industry, offering Integrated Cloud (by design) Services layered from disk to data; helps you achieve your business goals. In this session learn how Oracle Cloud Infrastructure Services offer a set of core elastic infrastructure capabilities like Compute Service to deploy new business applications with predictable performance. Learn File Storage Service that enables global availability, distribution and application collaboration for both on premises and cloud applications; Oracle Archive Storage Cloud Service that provides storage for applications and workloads that require long-term retention at the lowest price in the industry. With rapid, self-service access to secure, scalable, low-cost enterprise cloud infrastructure, your business will gain agility and flexibility needed to compete and win.

Building the Future of On-Premise Cloud
Karen Sigman, VP Platform Business Group Oracle

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IT: Power Business Innovation
Powering the Digital Business with the Oracle Cloud Platform

The technologies that have become a part of our everyday lives – like social, mobile and cloud – are now changing the way we do business. Digital business is about devices.using any digital technology to promote, sell and enable enhanced and innovative products, services and experiences. Using these technologies together, our customers have been able to out think and out perform their competition with greater agility and operational efficiency, while providing better visibility and improved customer experience. Learn how Oracle powers the Digital Business with its Cloud platform to improve workplace mobility, productivity and innovation with Cloud content and collaboration, drive new business insights, integrate and extend SaaS applications, deliver rapid process automation and application development for business users and ultimately drive new transformative

General Session
Amritesh Chaudhuri, Vice President, Middleware and Mobile GTM, Oracle
IT leaders want to support Lines of Business with new applications, extension of existing ones, integration of services, and moving on-premises workloads to the cloud with no application changes or new tools to learn. Sounding familiar? The sheer amount of data being generated by and for apps - and how you manage and analyze that data - is another monumental challenge that marketing, sales, HR and others demand IT departments resolve. We have a solution for you. Join us as we explore how IT can keep their clients happy with agile app development, workload migration for greater flexibility, cloud and on-premise integration to keep current and new systems running smoothly, digital collaboration for your enterprise, multifaceted mobility solutions and broad data management.

Extend your SaaS Applications to Innovate and Differentiate
Jon Huang, Director, Product Management, Oracle
Software-as-a-service (SaaS) adoption is exploding. Companies realize the greatest value from their SaaS investments when users are able to quickly adapt the applications to their specific business needs. With Oracle Cloud, companies get not only the most comprehensive customer experience, ERP, HCM, and SCM functionality in the cloud but also the industry's most innovative cloud platform, to extend and integrate these applications with the rest of their enterprise and optimize them for every user. Attend this session to learn how you can build extensions to SaaS Applications to provide additional functionality, integrate Oracle SaaS Applications with on-premises Oracle or non-Oracle Applications. Finally, you will learn how to get insight by blending data within SaaS with data in spreadsheets or other systems. This session showcases real-life customer examples and demonstrations.

Driving Digital Disruption Through Analytics
Jose Villacis, Senior Manager, Business Analytics Group, Oracle
Disruption of business models and processes in every industry is occurring quickly and requires analytics to produce impact and meaningful results. Does your analytics platform help you discover business insight, or leave you searching for answers? Do you need an easier and faster way to gain insights to help you transform your business?
Business users are now able to sit in the driver's seat and leverage the agility and flexibility of their Analytics Cloud platform to gain new insights - not just by analyzing corporate data, but also by bringing local files into the analysis. Powerful new visualizations, data mashups, and a truly intuitive user interface are just a few of the latest capabilities in you will hear about in this session. Learn how to be a true explorer of your business with Oracle Analytics Cloud.

Extraordinary Business Outcomes Enabled by Oracle Cloud
Larry Abramson, Principal, PwC
Companies today are faced with many questions around cloud technology and how it can be leveraged to drive business value. At PwC, Cloud is a critical step in the pathway to creating a modern digital enterprise. Larry Abramson, PwC's Oracle Cloud Strategy Leader, discusses how PwC is leveraging Oracle technology to walk customers through the cloud journey from "Strategy to Execution".

Power Workplace Collaboration, Mobility and Productivity
Rimi Bewtra, Senior Director, Product Marketing, Oracle
According to a recent IDC report, about 90% of information workers collaborate with colleagues and people outside their organization on a weekly basis. And yet concerns around security, content mobility and information fragmentation deter organizations from adopting a long term collaboration solution. The digital workplace of today requires going beyond simple file sharing in the cloud to deliver the next wave of productivity, efficiency and workgroup innovation. Organizations now demand services that bring together content, people, process and communications to enable better and faster decisions, and accelerate how work gets done. Learn about Oracle's integrated productivity suite of cloud services that enable business users to easily collaborate anywhere, simplify business automation and communicate more effectively.

Inspired and Turbo-Charged Cloud Solutions
Lightning sessions moderated by
Sandra Cheevers, Senior Principal Product Marketing Director, Oracle

The Oracle Cloud Platform helps drive innovation and empower businesses to achieve greater agility and operational efficiency. Come to this lightning style session to see various experts explain how you can reap the benefit of Oracle Cloud Platform offerings for security, application development, Big Data, and cloud management. Each speaker will cover their topic in a brief 4-5 minutes, with Q&A at the end of the session.

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Modernize Finance, Procurement & Projects
Drive superior enterprise performance

Are your back-office systems built to ensure your company's growth and continued success? Consider that 70% of finance executives believe modern technologies are vital to support growth initiatives or improve competitiveness. Then discover how Oracle Enterprise Resource Planning Cloud can help your finance team leverage high-impact technologies, such as big data, mobile, and cloud, to deliver game-changing insights. Join this track and learn how to improve the speed of decision-making, transform how your organization creates value, and empower your workforce to be more effective business partners.

Learn how to:

Improve the speed of decision-making with embedded business intelligence
Transform how you create value with native collaboration, analytic, and mobile capabilities
Empower your workforce with social collaboration and mobile solutions

Transform Your Business with a Modern ERP
Di Seghposs, Director, Product Marketing, ERP, Oracle
Are your back-office systems designed to enable your organization's success? With 84% of CFOs believing that half of their transactions will be delivered through the cloud within the next four years, now is the time to modernize your back-office systems and run your business with dramatically less investment. Join this session to learn why it's so important for insight to be available for everyone, how to meet the demands of your global enterprise, and where to engage your workforce with social collaboration and mobile solutions.

Control Spend and Deliver Savings
Bill Kuruc, Sales Consulting Senior Director, Oracle
Reducing cost is the #1 priority for procurement leaders according to Hackett Group's recent study, “2013 Procurement Key Issues.” Oracle Procurement Cloud allows you to uncover and negotiate savings opportunities, streamline your buying processes, reduce your costs, and enforce compliance. Join this session to learn how you can achieve immediate and long-term savings.

Empower Modern Project Management
Di Seghposs, Director, Product Marketing, ERP, Oracle
Managing projects is all about taking charge of your people, budget, and time. With Oracle Project Portfolio Management Cloud, you can empower your team members to collaborate effectively from conception to delivery, place the best-fit resources on every assignment, and stay on top of performance trends. Join this session to learn how you can supercharge your projects.

Strategy for Embracing ERP Cloud to Maximize Business Value
Varun Dhir, Senior Manager, ERP Cloud, Deloitte Consulting
ERP Cloud has reached the tipping point of adoption. In the coming months and years transition to ERP Cloud will occur at an unprecedented pace as organizations move into the modern era of ERPs. The prudent move is to plan for change before you ‘have to.’ In this session we define the strategic aspects of navigating the move into ERP cloud, including what defines the modern ‘Public ERP Cloud’, a structured evaluation process of cloud product vendors, followed by a tactical review of the cloud deployment architecture model evaluation process. Considering these nuances is critical for establishing low risk roadmaps. Each step needs to be well considered strategy through execution.

Accelerate Your Planning Process
Jennifer Toomey, Senior Principal Product Marketing Director, Business Analytics Product Group, Oracle
World-class planning and budgeting is now within easy reach of businesses of every size—with no IT infrastructure investments and with minimal IT resources. Streamline your financial planning, budgeting, and forecasting processes at cloud speed with the Oracle Enterprise Planning Cloud. Find out how you can get off your spreadsheets and drive greater participation and alignment in planning across the enterprise—leading to more-accurate forecasts and profitable growth.

Empowering Finance to Drive Greater Value
Jennifer Toomey, Senior Principal Product Marketing Director, Business Analytics Product Group, Oracle
Modern finance is a full partner in driving business strategy and focused on serving the business to deliver results. Join this session to see how Oracle Financials Cloud is powering modern finance operations with accelerated finance productivity and serving business managers with streamlined processes and on-demand access to tailored information.

Today's supply chain organizations are feeling the pressure to modernize and transform their business processes to meet the challenges of today's digital landscape and leverage new technologies such as social, mobile, and Cloud computing.

Considering that over 70% of supply chain and manufacturing companies are currently using cloud applications somewhere in their supply chains, it seems that is a trend that is here to stay. In fact, a recent Accenture report, Supply Chain Management in the Cloud, shows demand for software-as-a-service (SaaS) SCM applications will grow at a 19% compound annual rate between 2014 and 2018. Cloud technologies are opening new doors to efficiency and innovation throughout the entire supply chain, and impacting the way organizations are managing their business strategies and achieving success. Join this track and discover how Oracle Supply Chain Management Cloud solutions can deliver the insights you need to quickly respond to customers, control supply chain costs, and monitor operations to achieve your business goals.

Learn how to:

Make informed business decisions based on actionable data and business intelligence
Build winning products with open, aligned innovation
Improve order fulfillment and service with a responsive network

Path to Supply Chain in the Cloud
Jon Chorley, Vice President, Product Strategy, Oracle
Whether you design, make or move products, you are constantly looking for ways to optimize and modernize your supply chain operations. Cloud technologies are opening new doors to efficiency and innovation throughout the entire supply chain, and impacting the way organizations are managing their business strategies and achieving success. While Cloud is the destination, how exactly do you get there? Attend and find out how a comprehensive supply chain cloud strategy can scale your business processes with minimal risk and maximum flexibility.

Re-imagine Your Order-to-Cash Process
Matt Johnson, Senior Director, Product Strategy, Oracle
With order channels multiplying, supply chains growing more complex, and customer expectations on the rise, fulfilling orders consistently and efficiently, while meeting these demands, is harder than ever. By connecting your sales, fulfillment, and finance organizations you can greatly improve order accuracy, drive fulfillment efficiency, and eliminate billing errors, resulting in more profitable sales and satisfied customers. Using modern technology and applications, it's time to re-imagine your order-to-cash process.

Modern Manufacturing in the Cloud
Matt Johnson, Senior Director, Product Strategy, Oracle
An explosion of new technologies and data, increasing regulations, and ever-rising customer expectations are just a few of the challenges facing manufacturers today. A lack of visibility within such an environment further complicates matters. However, by integrating your manufacturing, planning, and supply chain materials management processes and leveraging intelligent analytics, you can achieve manufacturing excellence and increased business agility. Attend the session and discover how Cloud, desktop, tablet, mobile, scanning, and social technologies can be combined to deliver a state of the art, modern solution for manufacturing.

Paradigm Shift: Sharing Lessons on Effective Adoption of Cloud SCM Solutions
Kim Knickle, Vice President, Priorities and Strategies, IDC Manufacturing Insights, John Corbett, Vice President Business Development, Inspirage
Modern cloud supply chain solutions are deployed to deliver rapid value and benefits to businesses with significant cost savings. A paradigm shift is required to achieve these benefits as the roles and responsibilities of the software business consumer, the IT organization, the software supplier, and your consulting partners evolve with the new solution delivery model.
This session will share IDC Research findings and perspectives on how companies are adopting cloud supply chain technologies. We’ll also share how companies most effectively approach cloud solution deployment, the organizational considerations, and use of PaaS to extend standard applications to meet critical business needs.

As technology continues to redefine our lives, in and out of the workplace, traditional HR is evolving. While best practices of recent years—enabling self-service, automating processes, and leveraging business intelligence and reporting—haven't lost their importance, organizations are exploring additional strategies to meet the demands of a competitive global marketplace. Companies that win today are focused on two things: taking care of their employees and taking care of their customers. The modern HR leader knows that innovation is driven by talent and delivered to customers by informed and engaged employees. So how does this philosophy translate in the workplace? Modern HR is talent-centric, collaborative, insightful, and engaging and mobile. This means using data and analytics not just to understand what's happening now but also to predict what's going to happen next; focusing on finding, developing, and retaining the best talent; learning how social can power a modern workforce; and leveraging technology that is easy to use, insightful, inspired by consumer applications, and built to meet the needs of all key HR stakeholders.

Learn how to:

Find the best talent through intelligent and social recruiting, grow talent with personalized learning and development, and retain talent by identifying and nurturing your future leaders
Provide complete workforce insights to every department so that you can identify and mitigate talent risks, predict performance, align resources to strategy, and set HR benchmarks
Build workforce culture and increase collaboration and engagement throughout the organization with social tools

Modern HR in the Cloud
Annette Wellinghoff, VP HCM Transformation
A global shortage of qualified labor, low levels of employee engagement, the proliferation of data, and dramatic shifts in the consumer experience have all provided businesses with new opportunities and new challenges. It's a service-centric economy and it's not just about customer service—it's also about taking care of your employees. The need to recruit and retain strong talent, maximize workforce engagement and effectiveness, and provide your workforce with the intelligence to enable data-driven decisions means that the role of HR is more important than ever. Translating modern HR from concept to reality will take a blend of thoughtful strategy and supporting technology. Learn why the four tenets of modern HR—being talent-centric, insightful, collaborative, and mobile and engaging—matter, and how you can leverage them to your company's advantage.

People Management in the Time of Talent Revolution
Sunita Khatri, Product Marketing Director, Oracle
In the new world of HR, softer qualities such as praise, feedback, transparency, interesting work and individual development will have a profound impact on whether organizational talent of all ages thrive– but in order to unleash the potential and keep talent motivated companies must prioritize the employee journey, from an initial candidate screen to career performance to succession. This session will provide the step by step ingredients to highly accomplished companies who will put their people first with the use of a digital more modern employee experience.

Optimizing Your Best Sources of Talent
Mike Vilimek, Director Product Marketing, Oracle
Attracting high-quality talent is more important today than ever -- variables like employee retention, job market growth, and talent scarcity are all factors that present a known recruiter challenge. Recruiters will need to maintain/increase volume given the competitive nature of the market. Learn what today's top sources of high-quality talent and how you can leverage a cost-effective approach to extend reach, optimize engagement and nurture those sources of talent.

Customer Success Panel
Hubert Winter, Managing Director, BlackRock
Vikrant Rajput, Director, Global HRIS & Workforce Analytics, Ansell Healthcare
Moderated by Annette Wellinghoff, Oracle

How to Use Predictive Analysis to Make Data-Driven Decisions
Paul Kaptein, Product Marketing Director, Oracle
Being a good manager and meeting business objectives means having the facts at hand to make the right decisions. While the insights needed may differ from role to role—a line-of-business leader needs to know who on their team is performing, who's not, and who's at risk to leave, while a C-level executive may want to know which market is ripe for expansion—the need for relevant and timely data is a constant throughout the organization. Technology and the massive increase in scale and diversity of people data sets have made this possible and the C-suite is looking to HR to lead the charge. Learn how talent intelligence, predictive analytics, and big data can provide the insight and answers that your company is clamoring for.

Benefits of Building an Authentic Culture of Wellness and Motivation
Sunita Khatri, Product Marketing Director, Oracle
Healthy organizations today have a competitive advantage. In addition to being reliant on data, intelligence and strategic initiatives to become a better operations, these organizations are interested in confronting the conversation that may become emotional or awkward in efforts to rise as a smarter more employee engaged organization. Healthy organizations are building a structure that over time will build an infectious culture of joy, wellness and motivation. Whereas an unhealthy organization can pride themselves of intelligence but not of a culture that inspires people with a higher sense of purpose. Learn how your organization can attain a competitive advantage by bringing qualities like wellness and motivation (back) into the workplace.

Optimizing Your Best Sources of Talent
Mike Vilimek, Director, Product Marketing, Oracle
Attracting high-quality talent is more important today than ever -- variables like employee retention, job market growth, and talent scarcity are all factors that present a known recruiter challenge. Recruiters will need to maintain/increase volume given the competitive nature of the market. Learn what today's top sources of high-quality talent and how you can leverage a cost-effective approach to extend reach, optimize engagement and nurture those sources of talent.

Modernize Sales
Sell more, know more, grow more.

Sales organizations are changing rapidly—because they have to. Deals are more competitive, and traditional compensation plans and territory allocation aren’t working. Reps not only need to maximize their time on the road but also need to spend less time on administrative activities and more time selling. More information is available, but complexity threatens companies’ ability to use it. A modern sales organization can empower your reps to sell more, managers to know more, and your company to grow more.

Learn how to
• Build a modern sales organization that leverages the power of analytics and forecasting
• Gain insight into your customers’ behavior
• Enable your sales reps to sell on the go
• Improve sales alignment and effectively manage incentive compensation

Customer-Centricity in the Cloud
Candice Mueller, Senior Director, CX Applications Product Marketing, Oracle
The customer-context is disrupted. Empowered with digital information, sharing, and feedback - customers are well-equipped to select products or services outside your involvement. Now they want a different type of relationship with you. Learn why customer-centricity is vital today towards understanding and building new relationships with your customers through meaningful engagement.

Social and the Customer Experience Imperative
Wes Barnes, Senior Product Manager, Oracle
Armed with mobile devices and empowered with digital and social capabilities, today's consumer has more power and channels than ever before to gain information about and interact with businesses and organizations. Savvy marketers understand they must monitor, reach and engage with customers across multiple channels-and increasingly social is a priority. Businesses understand social's key role in marketing, service and commerce. And, in only a short time, IDC estimates that 85% of enterprises will use social information to support other business-critical decisions like research and product development. This transformation requires a strong understanding of your customer, the channels they use, and the right strategies and technologies to engage with them through unique customer engagements and experiences. Join Oracle Social Cloud's Wes Barnes as he discusses the integral part social plays in delivering modern customer experiences.

SPECIAL COMMERCE SESSION

Best Practices for Personalization the Online Shopping Experience
Jen Jones, Director, Product Marketing, Oracle
Katrina Gosek, Director, Product Marketing, Oracle
Consumers spend more and return more often when they feel a brand knows their needs intimately, when they feel their experience is personalized just for them. Online businesses seek innovation in personalization for this reason. Personalization is the holy grail in any type of commerce — on or offline. Yet where to start and where to build a program remain stumbling blocks for many organizations. Join us in this brief but effective session and walk away with a few new best practices, tips and tricks we’ve learned from the world’s leading online businesses on how to make your brand’s digital shopping experience more personal.

Sales Transformation
Staci Woods, Sales Consultant, Oracle
Transform Your Business with Modern Sales in the Cloud Today's customers call the shots, and sales reps need sell smarter to earn trust and win business. Reps can no longer list features; they must communicate business value within the sales process. Sales organizations that do this are the most effective. They use sophisticated mobile and social tools, focus on the most promising accounts, build pipelines faster and smarter, and collaborate across functions and within account teams. In this session, learn how to use the tenets of modern sales to grow your business

Customer Experience Journey Mapping
Patrick Sells, Principal Sales Consultant, Oracle
CX is the summation of all experiences your customers have with your brand. How do they really feel, what do they think and how can you impact that process. CX Journey mapping is cross-industry, fun, fast paced, and collaborative exercise that enables organizations to employ Empathy and Customer Perspective in understanding individual interactions with their brand. Grab a sharpie and a few post it notes and join us on stage for a Journey to see the impact of looking “Outside-In” to better understand your customers needs and feelings about doing business with you.

Change is happening faster and faster in customer service. A modern approach to customer service requires you to engage customers across multiple channels and devices, empower employees to resolve issues faster, and connect disparate systems to truly know your customer. Leverage the collective experience of your peers and industry experts to help you on your journey to modern customer service―whether you want to get going, get better, or get ahead.

Learn how to:

Engage customers
Empower agents
Adapt quickly

Can You Deliver on Your Brand Promise? A Journey to Service Excellence
Brenda Harris, Product Marketing Director, Oracle
You get one chance to make a good impression with your customers. A single misstep can damage your brand and negatively impact your customer satisfaction. Attend this session to learn how to develop a strategy to become a customer focused organization and to optimize your organizations customer experience mindset to deliver on your brand promise.

Traditional marketers have long struggled with the challenge of converting from reactive to proactive prospect and customer engagement. Reactive behavior disempowers the marketer and delivers a fragmented experience. Successful modern marketers are transforming digital interactions into a new digital dialogue.

Learn how to:

Be proactive with a new integrated cross-channel digital strategy
Leverage customers’ digital access to online research, opinion, and social networks
Create engaging conversations and build personal relationships
Turn suspects into advocates using behaviors, actionable data, social listening, personas, and personal profiles
Foster ideal customers and customer-obsessed marketing cultures

Customer-Centricity in the Cloud
Candice Mueller, Senior Director, CX Applications Product Marketing, Oracle
The customer-context is disrupted. Empowered with digital information, sharing, and feedback - customers are well-equipped to select products or services outside your involvement. Now they want a different type of relationship with you. Learn why customer-centricity is vital today towards understanding and building new relationships with your customers through meaningful engagement.

Get Smart Fast - Email Analytics to Boost Your Program
Clint Kaiser, Senior Director Strategic Services, Oracle
Harnessing data is an essential part of marketing success. The better you understand your audiences, the better your position to engage them with relevant content at the right time, in the right context. Three brands who have mastered targeted marketing are Grainger, JCPenney, and Staples. Find out how they have leveraged customer insights to drive smarter, more targeted and optimized marketing-from customer acquisition to customer retention-all while achieving their engagement and revenue targets.

Social and the Customer Experience Imperative
Wes Barnes, Senior Product Manager, Oracle
Armed with mobile devices and empowered with digital and social capabilities, today's consumer has more power and channels than ever before to gain information about and interact with businesses and organizations. Savvy marketers understand they must monitor, reach and engage with customers across multiple channels-and increasingly social is a priority. Businesses understand social's key role in marketing, service and commerce. And, in only a short time, IDC estimates that 85% of enterprises will use social information to support other business-critical decisions like research and product development. This transformation requires a strong understanding of your customer, the channels they use, and the right strategies and technologies to engage with them through unique customer engagements and experiences. Join Oracle Social Cloud's Wes Barnes as he discusses the integral part social plays in delivering modern customer experiences.

Delivering a delightful Customer Experience: Leverage cloud based solutions and become a Modern Business
Stephanie Arnett, Managing Director, Accenture
Lucia Lesar, Senior Manager, Accenture
Accenture will share their digital, industry and innovation insights on how cloud solutions can enable marketers to better connect with their customers and deliver a delightful customer experience. Now more than ever, marketers must respond to the liquid expectations of customers – in both the B:B and B:C worlds - and adapt to the realities of these expectations. Cloud based Marketing solutions combined with an effective strategy and roadmap provide an excellent opportunity for organizations to make the shift now. This new modern marketing approach can improve marketing performance in acquiring, growing and retaining customers.

Beyond the Noise: Developing an Effective Content Marketing Strategy
Kaila Garrison, Director, Product Marketing, Oracle
Today's CMOs are finding themselves in a difficult spot: stuck between wanting to become a data-driven organization and managing customer interactions happening every second across a variety of digital channels. Marketing teams just cannot keep up. The result? A lot of wasted content that is not personalized for the consumer.

In this session:

Learn how to develop an effective marketing strategy that starts with personas mapped to each stage of the buyer's journey.
Why an editorial calendar is a fundamental piece of a successful strategy.
How analytics properly attributed to content makes the marketer's job easier.

Oracle offers most complete portfolio of enterprise-grade cloud solutions. Whether you are an Independent Software Vendor (ISV) developing, deploying and scaling commercial application in the cloud – or a Systems Integrator (SI) or Value Add Reseller (VAR) helping your customers move their companies to the next level with digital transformation, Oracle has a partner program for you. Learn how to engage with Oracle for whatever level fits your company best, or perhaps even to help you get where you want to be. This track will help you understand the comprehensive range of programs, resources and commercial models available to Oracle partners. You'll also learn how to engage Oracle Cloud experts directly, and accelerate your journey to the cloud.

Not yet Partnering with Oracle? - You should be!
Tim Dwyer, Channel GTM Director, Oracle

At this lunch session come learn:

Why Oracle gives you with a complete integrated portfolio of solutions from infrastructure to applications
The partner program allows for a very low barrier, easy entry level
Grow your business to full resell, owning the relationship and the recurring revenue for the life of the solution
ISV and Managed services options too

Don't miss out on opportunity. Spend lunch with us to find out why you should partner with Oracle in the Cloud.

Social and the Customer Experience Imperative
Wes Barnes, Senior Product Manager, Oracle
Armed with mobile devices and empowered with digital and social capabilities, today's consumer has more power and channels than ever before to gain information about and interact with businesses and organizations. Savvy marketers understand they must monitor, reach and engage with customers across multiple channel's and increasingly social is a priority. Businesses understand social's key role in marketing, service and commerce. And, in only a short time, IDC estimates that 85% of enterprises will use social information to support other business-critical decisions like research and product development. This transformation requires a strong understanding of your customer, the channels they use, and the right strategies and technologies to engage with them through unique customer engagements and experiences. Join Oracle Social Cloud's Wes Barnes as he discusses the integral part social plays in delivering modern customer experiences.

A Modern Approach to Improving Efficiencies in Budgeting for Public Sector Organizations
Raskika Mathur, Director, Oracle Government Cloud
Every department is involved in developing a plan and budget, with at least managers and business analysts directly participating. Cloud Services allows governments to rapidly adopt planning and budgeting solutions with no CapEx infrastructure investments enabling them to drive world-class functionality beyond finance across the enterprise, with flexible deployment options and virtually no learning curve. In this session, learn why customers are looking to the cloud for their Financial Planning & Budgeting needs.

Next Generation Citizen Engagement
Franco Amalfi, Director, Digital Engagement Strategy, Oracle
We live in a highly interactive and fast-paced society, and citizens are getting more demanding about, well, everything. It’s not easy for government to keep up with private industry in regard to services and engagement, but it’s far from impossible. This session provides a glimpse into the future of open, participatory and self-service government and the innovations and technologies that are leading the way.

Building a Business Within a Business: A Direct to Consumer Shopping Experience
May Huneidi, CIO and Jannice Cameron-Chapital, VP of Marketing, Hollander
As consumer expectations around ecommerce experience continue to rise, businesses who sell online to consumers must be more nimble and responsive than ever. In order to meet high customer expectations and stand out from the competition, business and IT teams must work together to create exceptional commerce experiences.

In this session, May Huneidi, CIO at Hollander Sleep Products and Jannice Cameron-Chapital, SVP of Marketing Hollander Home Fashions, will discuss how their teams' close partnership allowed them to maximize creativity and innovation to launch a brand new ecommerce business to sell their products direct-to-consumer for the first time.

Higher Education

Driving Digital Transformation in Education
Joe Burkhart, Director, Higher Education, Oracle
Education institutions are under tremendous pressure to operate efficiently, embrace fiscal stewardship at unprecedented levels, and align scarce resources to the mission of the institution. Couple these challenges with the adoption of new technologies in teaching and learning and the integral role of technology in digital innovation and you’ll find it’s clear that change is inevitable. Institutions that strategically embrace digital transformation will differentiate themselves and thrive. During this session, we’ll explore the challenges facing education leaders, the strategies institutions can use to differentiate and strengthen their long-term viability, and the critical role that cloud technology plays in helping institutions achieve their goals.