Provides comprehensive options for:
HEADquartered in
Strives to deliver an outstanding online customer experience
Through A/Bn testing and MaxDiscover, Mercury could deliver a unique online experience to each customer!
The company could find and map connections between certain user segments and likely funnel behavior, which made conversions skyrocket.
INTERACTIVE CASE STUDY
In conversions
At the end of the quote funnel, Mercury automatically showed the Basic insurance package to all of its visitors—regardless of their needs and interests.
But there were three other types of insurance packages available: Enhanced, Premium, and Custom!
This meant individual customers were not receiving offers that addressed their unique challenges. So, there was huge untapped potential for engagement, conversions, and revenue.
Mercury wanted to give prospects a more personalized experience, so it asked this question:
Continues to grow through independent agents and its direct-to-consumer online channel
%
%
Personalized Quote Funnel
Optimizing the quote funnel
to increase conversions
Your company doesn't have to be in the insurance space for our best-in-class solutions to help you optimize!
Discover how our Big Data integrations, real-time insights, and award-winning expertise can help you drive value and bring your personalization goals to life.
The
Challenge
Is there an opportunity to drive
profit by providing an insurance package that resonates with each individual visitor?
BUSINESS
insurance
in revenue annually
personal
auto insurance
Discovering the Most ProfitablE Opportunities
for Optimization
INSURANCE?
The
SOLUTION
44
56
Why Choose Oracle Maxymiser?
Mercury and Maxymiser built an A/Bn test.
This campaign discovered new segments and sharpened known ones by gathering real-time data on customer behavior when users were randomly shown the Basic, Enhanced, Premium, or Custom option.
MaxDiscover, our exclusive predictive insights solution, enabled Mercury to automate data capture and analyze all the insights fast, accurately, and on a granular level.
This revealed which package sparked the most conversions for each segment.
PREDICTIVE INSIGHTS
Drives 56%
increase
$3 Billion
One of America’s
most trusted
insurers
To find the answer, Mercury chose Oracle Maxymiser to run an optimization test on the most strategic part of its website: the quote funnel.
MECHANICAL
BREAKDOWN
PROTECTION
LOS ANGELES
Competitive Rates in a
Crowded Marketplace
Homeowners
insurance
MERCURY
who is
The
RESULTS
Generates more than
