As the head of marketing communication and programs, you want to optimize the performance of your marketing campaigns to increase customer engagement and lifetime value.

Discover how to:

• Send proactive service notifications on your customers’ channel of choice
• Easily produce and scale effective marketing campaigns
• Use advanced segmentation to send highly personalized offers
• Leverage campaign analytics to improve performance drivers

Now that you’ve created a campaign and measured its results, discover how Oracle Utilities Marketing can help you successfully engage your customers.