Optimize Targeting with WebCenter Sites and BlueKai Integration

Define your targeting strategy in BlueKai

1. Get started with BlueKai

• Register with BlueKai to get your BlueKai login credentials.
• Login to BlueKai (partner.bluekai.com).
• Create a container/site ID for your site.

2. Use/Create BlueKai campaigns

• Use/Create categories, audiences and campaigns in BlueKai.

Enable BlueKai integration with WebCenter Sites

3. Get BlueKai user keys

• Get the two BlueKai user keys from BlueKai. You will use them for programmatic access to BlueKai.

4. Configure BlueKai properties

• Go to the Admin interface of WebCenter Sites.
• Open the Property Management Tool. Click System Tools and then Property Management.
• In the Property Management Tool, select Bluekai in the Category and SubCategory drop-down lists, and click Search.
  The four BlueKai properties display:
  bluekai.user.key, bluekai.segments.cookie.prefix, bluekai.sites.cookie, bluekai.private.key
• Click each BlueKai property, enter the property value in the Value field and then click Save.
  For properties bluekai.user.key and bluekai.private.key, the value will be the two user keys obtained from BlueKai.
• Click Save.

Create Engage assets in WebCenter Sites

5. Create BlueKai segments

• Go to the Contributor interface of WebCenter Sites.
• Create a new Segment. Click Content and select New, and then select Segment.
• Click the Details tab of your Segment form and select Bluekai from the Subtype drop-down list. The Campaign drop-down list appears.
• Select the appropriate BlueKai campaign from the Campaign drop-down list and click Save.

6. Create recommendations

• Create a new Recommendation. Click Content and select New, and then select Recommendation.
• Search for BlueKai segments. You can find BlueKai segments in the Marketing Tree.
• Drag and drop the BlueKai segment onto the Drop Zone of your Recommendation form.
• Click Save.

Target site visitors with BlueKai powered recommendations

7. Capture a site visitor's online behavior

• Embed the JavaScript code snippet in your webpages.

8. Use visitor data in recommendation engine

• To display recommended content to site visitor, use the Server side Java code snippet in template controller

9. Show personalized content to site visitor

• Here's an example of how recommended content will be shown to a female visitor to the Avisport website who is interested in tennis shoes.

You're done!

Find out more about Oracle WebCenter Sites

Product Information

oracle.com/webcenter sites and docs.oracle.com

Related Links

• How so I create BlueKai segments?
• Setting BlueKai Campaigns
• Administering BlueKai Integration
• Understanding Segments

Attend Oracle WebCenter Events

See events.oracle.com and blogs.oracle.com/webcenter for information about Oracle WebCenter events.

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