Cloud Readiness / Oracle Adtech Service (DMP)
What's New
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  1. January 2021 Update
  1. Revision History
  2. Overview
  3. Feature Summary
    1. Privacy and Governance
        1. New User Roles

January 2021 Update

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Product Feature Notes
29 JAN 2021     Created initial document.


This guide outlines the information you need to know about new or improved functionality in this update.


We welcome your comments and suggestions to improve the content. Please send us your feedback at

Feature Summary

Column Definitions:

Report = New or modified, Oracle-delivered, ready to run reports.

UI or Process-Based: Small Scale = These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.

UI or Process-Based: Larger Scale* = These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.

Features Delivered Disabled = Action is needed BEFORE these features can be used by END USERS. These features are delivered disabled and you choose if and when to enable them. For example, a) new or expanded BI subject areas need to first be incorporated into reports, b) Integration is required to utilize new web services, or c) features must be assigned to user roles before they can be accessed.

Ready for Use by End Users
(Feature Delivered Enabled)

Reports plus Small Scale UI or Process-Based new features will have minimal user impact after an update. Therefore, customer acceptance testing should focus on the Larger Scale UI or Process-Based* new features.

Customer Must Take Action before Use by End Users
(Feature Delivered Disabled)

Not disruptive as action is required to make these features ready to use. As you selectively choose to leverage, you set your test and roll out timing.



UI or
Small Scale

UI or
Larger Scale*

Privacy and Governance

New User Roles

Privacy and Governance

New User Roles

The following new user roles are now available:

  • Data Manager: is able to configure ingestion without the ability to modify taxonomy
  • Taxonomy Manager: is able to modify taxonomy without configuring ingestion
  • Planner: is able to create audiences without actually activating them
  • Activation Specialist: is able to both create and activate audiences

These new roles align with a more precise, persona-based segregation of duties to offer better controls and peace of mind.

Steps to Enable

This feature is part of a Controlled Availability program that is currently closed. We are not accepting new requests at this time.

Role Information

You need the Administrator role to assign these new roles to your users.