This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Feature | Notes |
|---|---|---|
| 31 JUL 2019 | Smart Talking Points in Oracle Engagement Cloud | Updated document. Delivered feature in July 2019. |
| 16 JUL 2019 | Web Widget Templates for Also Viewed and Also Bought Products |
Updated document. Delivered feature in July 2019. |
| 08 JUL 2019 | Created initial document. |
This document outlines the features in Oracle Adaptive Intelligent Apps for Customer Experience and describes any tasks you might need to perform for this service. Each section includes a brief description of the feature, the steps you need to take to enable or begin using the feature, any tips or considerations that you should keep in mind, and the resources available to help you.
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Column Definitions:
Report = New or modified, Oracle-delivered, ready to run reports.
UI or Process-Based: Small Scale = These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.
UI or Process-Based: Larger Scale* = These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.
Features Delivered Disabled = Action is needed BEFORE these features can be used by END USERS. These features are delivered disabled and you choose if and when to enable them. For example, a) new or expanded BI subject areas need to first be incorporated into reports, b) Integration is required to utilize new web services, or c) features must be assigned to user roles before they can be accessed.
| Ready for Use by End Users Reports plus Small Scale UI or Process-Based new features will have minimal user impact after an update. Therefore, customer acceptance testing should focus on the Larger Scale UI or Process-Based* new features. |
Customer Must Take Action before Use by End Users Not disruptive as action is required to make these features ready to use. As you selectively choose to leverage, you set your test and roll out timing. |
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|---|---|---|---|---|---|---|
| Feature |
Report |
UI or |
UI or |
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Web Widget Templates for Also Viewed and Also Bought Products |
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Export Data from Oracle Responsys in All Supported File Formats |
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Oracle Adaptive Intelligent Apps for Customer Experience provides personalized, dynamic, and continuously adaptive offers across B2C commerce and marketing platforms. It delivers the product recommendations and promotions through commerce storefronts and marketing channels.
Web Widget Templates for Also Viewed and Also Bought Products
Create Also Viewed and Also Bought carousel widgets on your commerce storefront. Use these widgets to bring visibility to other products that consumers most often bought together or viewed together with the currently highlighted product.
These widgets display on product detail pages and can help increase the chances that consumers will view and purchase more items. The products in the carousel may or may not be in the same category as the highlighted product.
For Oracle Commerce Cloud, use the predefined widget templates. For all other commerce applications, copy and paste the provided code snippets into your widget code.
ORACLE COMMERCE CLOUD
This screenshot shows the AlsoViewedItemsCarouselWidget and AlsoBoughtItemsCarouselWidget templates to download for Oracle Commerce Cloud.
This screenshot shows the components uploaded to Oracle Commerce Cloud.
OTHER COMMERCE APPLICATIONS
To create an Also Bought or Also Viewed widget for a third-party commerce application, copy the code and use the sample snippets as desired. This screenshot shows the new widgets to copy.
Steps to Enable
To create Also Viewed or Also Bought widgets, refer to the topics in the Key Resources section. These new widgets don't impact any others that you may have created using templates in Oracle Adaptive Intelligent Apps for CX. You don't need to make any changes to existing widgets.
Tips And Considerations
- For more control of how these widgets work, you can apply filters to them. For example, you might want to limit results to a specific category or exclude specific brands. This example will show only products in the PC1 category that aren't Brand1 or Brand2.
aioRecommendData.filters = [{"usage":"filter", "strategy":"productCategory", "id":"PC1"}, {"usage":"exclusion", "strategy":"brand", "id":"Brand1,Brand2"}];
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These widgets use simple algorithms with no personalization. If you’re using a third-party commerce application, you can apply the alsoBought or alsoViewed strategy as a product filter. Applying a strategy returns personalized results filtered by the rules of the strategy.
aioRecommendData.filters = [{"usage":"filter", "strategy":"alsoViewed", "id":"prod12"}];
aioRecommendData.filters = [{"usage":"filter", "strategy":"alsoBought", "id": "prod34"}];
- If you’re using the REST API, refer to the Change History for this update to see the resources and methods added for this feature.
Key Resources
Oracle Adaptive Intelligent Apps for Customer Experience automatically predicts the best-performing combination of send-time and path for each customer. These predictions are based on interaction history, profiles, and content metadata to optimize marketing orchestration for a defined business metric.
Export Data from Oracle Responsys in All Supported File Formats
When you export a contacts list or an event feed from Oracle Responsys, you can now select all supported file formats: uncompressed text, compressed zip, or compressed gz.
You can select Compress to file or Do not encrypt or compress file from the list. You cannot select Compress and encrypt file with PGP/GPG Key.
This screenshot shows the Export Feed Data page and highlights the encryption and compression options you can select.
This screenshot shows the Export Data page and highlights the compress to file zip and gz options.
Steps to Enable
After setting up your connection to Oracle Responsys, configure regular exports of the contact list and feed data. Refer to the Resources section for more information.
Key Resources
Oracle Adaptive Intelligent Apps for Customer Experience provides guidance for salespeople to increase their win rates with data-driven pipeline management and recommendations for the next best sales action. Salespeople benefit from advanced machine-learning techniques to optimize customer engagement. You must integrate with Oracle Engagement Cloud to use these features.
Smart Talking Points in Oracle Engagement Cloud
Monitor news on prospects with smart talking points in Oracle Engagement Cloud. Use news signals to have relevant business discussions and identify potential opportunities. Use account scores to understand if accounts are a good fit for your business, based on how closely they match your ideal customer profile.
- Focus on selling by reducing time spent on researching about accounts
- View several types of company signals delivered in real time
This screenshot shows an example of account intelligence with the Account Score and News Signals sections.
Steps to Enable
Contact Oracle Support to complete the setup in Application Composer to enable the Account Intelligence tab in Oracle Engagement Cloud.
Tips And Considerations
- Oracle recommends that the tab is named Account Intelligence. However, you can choose any other name.
- Best practice is to enable the tab in both Account and Opportunity pages so that salespeople can access account intelligence easily.
Key Resources