This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Feature | Notes |
|---|---|---|
| 10 AUG 2018 | Created initial document. |
This guide outlines the information you need to know about new or improved functionality in this update.
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Use the Filter Designer's drag-and-drop user interface to easily design and test Filters, without having to write complicated queries. Filters get a set of records in a Customer Data List, based on rules that you construct using conditions. These conditions compare behavioral and profile attributes for the Filter type with the fields in your Customer Data List. You can then use the Filters to create Audiences.
The Manage Customer Data feature enables you to gather your data into CX Audience and keep it up-to-date, so that you can use it to create Audiences. In CX Audience, customer data can be stored as one of these three data objects:
- Your main List is a table that defines customer contact data that tends to change infrequently, such as email addresses, postal addresses, and mobile numbers. It also contains your customer's cross-channel Opt-in permissions and deliverability status. A List starts with pre-defined system fields. You can extend the List by adding custom fields directly to it, or by creating Profile Extensions.
- Profile Extensions are tables that extend your view of the customer. You can create multiple Profile Extensions per List. Profile Extensions can contain additional customer profile data, preferences, behaviors, or summary data.
- Custom Tables are tables containing other types of data useful for creating segments. For example, they can be used for containing transactional data, costing scenarios, offline channel responses, sales orders, and the like.
Import and Export Customer Data
Use Connect to automate the import of data into and export data out of CX Audience. You can define and run Connect jobs one at a time, or collect them into groups to be run sequentially.
Using Connect you can:
- Import List, Profile Extension, Custom Table data into CX Audience.
- Export Audiences to Responsys or to your SFTP site via configured Connect jobs.
- Automate the import of data captured in other systems. For this release, we support import from Adobe Analytics Data Connectors.
- View scheduled and completed jobs and details.
- Create groups of jobs, define the order in which they are to be run, and then run the group either on demand or according to a schedule. This allows users to import multiple sets of data in the correct order. For example, you can ensure that a List table is uploaded before updating a Profile Extension table.
Audience Designer enables you to model your audience using CX Audience's business user-friendly and graphical interface. You can get audience counts in seconds/minutes, and adjust your audience to balance reach and impact. You can also publish your audience to your marketing system, such as Oracle Responsys, so that you can use your audience for targeting in campaigns and marketing programs,.
Publish Audiences to External Systems
You can publish your Audience to external systems. If you have an integration configured for Oracle Responsys, you can publish your Audience data directly into Responsys. If you publish your Audience data to an SFTP site, you can use it in other marketing systems for creating your targeted recipients.
Audience Insight enables you to create reports, so that you can analyze audience performance before and after you run marketing campaigns and programs.
With Audience Insight, you can:
- Analyze how your audiences perform, rather than campaigns. For example, you can analyze how your "Females in San Francisco" audience responded to your campaigns, rather than simply how your Spring campaigns have performed.
- Look how an audience performed in past campaigns, and use that to more effectively target audiences for future marketing campaigns and programs.
- Run cross channel analysis, that is, you could analyze engagement rates across channels for one or more audiences.
- Compare performance of audiences against each other ('Non Buyers vs. Buyers’, ‘Active’ vs. ‘Lapsed’).
When you integrate CX Audience with Oracle Responsys, you will have access to campaign behavioral data for your Responsys-integrated Customer Data List. You will also be able to quickly and easily publish Audiences to Responsys, so that you can use them in your marketing campaigns and programs.
Oracle Data Cloud (Datalogix) Integration
Enrich your customer profile with demographic data from Oracle Data Cloud (Datalogix), an optional but powerful add-on feature of CX Audience.
You can integrate Adobe Analytics Data Connectors with CX Audience. With this unique integration solution, marketers can easily and effectively target customers who purchased, browsed, or abandoned on their website, delivering individualized marketing messages, and providing holistic cross-channel reporting and analysis. To use the Adobe Analytics Data Connectors web analytics data for email campaigns, the detailed data about user’s web activities are regularly imported into CX Audience and then automatically aggregated and summarized to provide three recency attributes: last purchase date, last browse date, and last abandon date. Any of these three recency attributes could in turn be used for targeting and segmentation.
Use the Account Management features to administer account settings, integration settings, and system users.
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