This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Feature | Notes |
|---|---|---|
| 26 FEB 2019 | Created initial document. |
This guide outlines the information you need to know about new or improved functionality in this update.
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With the Publish Templates feature, you can pre-define a set of attributes to use in audience publishing. When an audience is brought into Oracle Responsys, for example, marketers will have the data necessary for personalizing and running their campaigns. Or if the marketer is using offline channels, such as direct mail, the marketer can add profile-level information for running the campaign.
Publish templates can include up to 10 fields from a customer data list, its associated profile extension tables (PETs), or both. When a user selects a publish template to be used when publishing an audience to Responsys, the attributes are included in the export, along with the RIIDs.
Publish Audience Objects to Oracle Responsys
As of 19A, when you publish an audience to Oracle Responsys, Responsys creates an audience object. Now, audiences in Responsys that originate from CX Audience can be used in Email and SMS campaigns.
Before 19A, when you published an audience to Oracle Responsys, it was imported into Responsys as a profile extension table (PET). To use the data, you had to create a filter to use the PET (for example, "Give me everyone who is in this PET"), and then use the filter to target your audience for programs and campaigns.
Publish to Responsys Multiple Times per Day
You can now publish an audience to Responsys up to three times per day (by default). Use the "Hourly" option when setting up a Connect job to set the frequency and start time. The system calculates subsequent start times based on your selected start time and frequency.
CX Audience now supports audiences comprising a single filter.
For your convenience, you can quickly create a single-filter audience by using the new "Create an Audience" action. You can access this action from any filter on the Manage Customer Data page, or you can create a single-filter audience using Audience Designer.
Oracle Data Cloud (Datalogix) Behavioral Dashboards
From Audience Insight, you can now view an Oracle Data Cloud (Datalogix) profile dashboard. This dashboard shows the distribution of your profile list by the Datalogix catagories and compares that to the Datalogix baseline. This provides visibility on your match rate and a better understanding of your audience profile, for example, the median household income of your list.
IMPORTANT: This feature is only available if your account has purchased and enabled the Oracle CX Audience - Data Cloud Integration feature.
Improved Connect User Interface
The Connect user interface has been re-designed. Its design is now consistent with other parts of CX Audience, as well as with the new Connect user interface in Oracle Responsys.
The new design offers the following benefits:
- Improved Manage Connect page: You can review jobs, job groups, and completed jobs. You can easily search for jobs and filter them by job type, schedule type, and group name.
- Improved job creation flow: A new step-by-step interface guides you through creating a Connect job. You can save a draft of a job, and return later to finish creating it. Error validation guides you directly to errors in the job setup, so that you can resolve them more quickly.
- Improved job group interface: The Job Group user interface has been updated. It now has a similar UI to the rest of the new Connect user experience.
New functionality is available when creating and editing jobs:
- Job expiration dates: You can now set an expiration date for Connect jobs. After the job expires, CX Audience deletes the job. The default expiration date for new Connect jobs is 30 days after the creation date. However, you can edit the job to change the expiration date or set it to never expire. Existing Connect jobs will not have an expiration date set.
- Monthly scheduling: You can use the monthly schedule and specify up to 6 days of the month on which the Connect job should be run.
CX Audience had the following data enhancements:
- Composite primary key support for custom tables: When creating custom tables, you may now select multiple fields when specifying the primary key for the table.
- Support for multiple levels of joins on custom tables, up to three levels deep. This enables you to construct more useful data models. For example, you can create a data model that links a customer's profile to their orders, their orders to each order's line items, and each order line item to details of the item in a product catalog.
CX Audience had the following enhancements to filter functionality:
- You can now use up to 10 conditions in a single profile or PET filter. For custom table filters, you can choose up to 10 conditions within each "Where" clause. (There is no limit on the number of custom tables that can be added within each filter.)
- When you click Get Count for a filter, you no longer need to stay on the page until the count is completed. You can now navigate to other parts of CX Audience and return later to view the filter count. You can also run Get Count for other filters, up to the limited number of simultaneous filter counts for your account.
- You can now "type ahead" to find an item in a selection list. This helps when the list has a large number of items to pick from.
- For Responsys behavioral data filters (Email, SMS & Push), all items available for selection in the Where clause are displayed in a single list, without any accordions. This makes it easier to locate and choose the items.
- In Filter designer, the operator "is greater than or equal to" is renamed to "is more than or equal to". This is for consistency with Oracle Responsys.