Cloud Readiness / Oracle CX Audience
New Feature Summary
  1. Update 19C
  1. Revision History
  2. Overview
    1. Audience
        1. Audience Designer User Interface Updates
        2. Sending New Profiles and Attributes from CX Audience to Responsys
        3. Waterfall-Based Segmentation
    2. Data
        1. New Text Field Data Type

Update 19C

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Feature Notes
26 JUL 2019   Created initial document.


This guide outlines the information you need to know about new or improved functionality in this update.


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Audience Designer User Interface Updates

The Audience Designer user interface has been updated to look more similar to the Responsys Audience Designer. Updates include:

  • modifying the background color for the filter type dropdown
  • moving the Name and Description on the canvas to inside the filter tile
  • fixing alignment issues

Sending New Profiles and Attributes from CX Audience to Responsys

New profiles uploaded to CX Audience are now available in Responsys when audiences containing the new profiles are published to Responsys. This enables you to only have to upload profile records to CX Audience, and not to both CX Audience and Responsys. The match conditions defined during the Responsys integration setup on CX Audience are used to identify the new profiles.

Waterfall-Based Segmentation

Waterfall-based segmentation is now generally available. It was previously part of our controlled availability program. Waterfall-based segmentation allows you to create and prioritize segments within an audience. 


New Text Field Data Type

You can now use the MOBILE_NUMBER_ field to to join custom tables. A new data type Text Field (to 50 chars) has been introduced for custom tables to make this possible.