Cloud Readiness / Oracle CX Audience
New Feature Summary
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  1. Update 20C
  1. Revision History
  2. Overview
    1. Audience Insight
        1. Audience Analytics
    2. Data
        1. Profile Cascade Bulk Delete
    3. Integrations
        1. Oracle CrowdTwist Integration

Update 20C

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Product Feature Notes
20 AUG 2020     Created initial document.

Overview

This guide outlines the information you need to know about new or improved functionality in this update.

DISCLAIMER

The information contained in this document may include statements about Oracle’s product development plans. Many factors can materially affect Oracle’s product development plans and the nature and timing of future product releases. Accordingly, this Information is provided to you solely for information only, is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

This information may not be incorporated into any contractual agreement with Oracle or its subsidiaries or affiliates. Oracle specifically disclaims any liability with respect to this information. Refer to the Legal Notices and Terms of Use for further information.

Audience Insight

Audience Analytics

Audience Analytics allows you to visualize the transactional custom tables that you upload into CX Audience. Using Oracle Business Intelligence (BI), any attribute that is within your Profile Extension Table (PET) or transactional table records can be used to slice and dice your data with Oracle BI's wide range of data visualization tools.

Data

Profile Cascade Bulk Delete

Profile Cascade Bulk Delete allows you to upload an external file containing profile IDs that you would like to have deleted. This purges records from your system all at once, instead of having to delete records individually.

Integrations

Oracle CrowdTwist Integration

An integration between CX Audience and CrowdTwist is now available. This allows you to easily incorporate loyalty attributes into your segmentation and marketing strategies.

IMPORTANT: Oracle CrowdTwist is required to use this feature.