Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Feature Notes
26 JUN 2018 LinkedIn Sales Navigator Updated document. Feature delivered in update 18B.
26 JUN 2018 Insight Subject Areas Updated document. Revised feature description.
26 JUN 2018

TLS 1.0 Deprecation for Eloqua and Content Marketing

Updated document. Feature delivered in update 18B.
18 MAY 2018 Sales Tools

Updated document. Feature delivered in update 18B.

18 MAY 2018 Apps

Updated document. Feature delivered in update 18B.

18 MAY 2018 Supported Browsers

Updated document. Feature delivered in update 18B.

23 APR 2018   Created initial document.

Overview

This guide outlines the information you need to know about new or improved functionality in Oracle Eloqua's 18B Update on May 18th 2018 at 9pm local data center time.

Refer to the Oracle Eloqua Release Center for additional details about release dates and times: https://community.oracle.com/docs/DOC-895287

DISCLAIMER

The information contained in this document may include statements about Oracle’s product development plans. Many factors can materially affect Oracle’s product development plans and the nature and timing of future product releases. Accordingly, this Information is provided to you solely for information only, is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

This information may not be incorporated into any contractual agreement with Oracle or its subsidiaries or affiliates. Oracle specifically disclaims any liability with respect to this information. Refer to the Legal Notices and Terms of Use for further information.

General Enhancements

Supported Browsers

Firefox 59 and Chrome 65 are now the preferred browsers for Oracle Eloqua.

Administration

Data Export

We have made performance improvements with data export.

Page Tagging Enhancements

When creating new page tags using either auto-tagging rules or meta tagging rule, you can now select a folder for the generated page tags.

Analytics

Additional Analytics Interface Access Controls

When creating a security group, individual interface access options are now available for analytics. You can select access to each area separately: Classic Insight, Dashboards, and Insight.

Classic Insight Set to Read-Only Mode

Starting May 18th, 2018, Classic Insight will be set to Read-Only Mode. While in Read-Only Mode, users will not be able to create or edit reports and dashboards. Thus as of May 18th, 2018, any new custom reports must be created within the new Insight Reporting area. Please note: No exceptions can be granted; all Classic Insight accounts go into Read-Only Mode May 18th.

As a reminder, access to Classic Insight will be removed for all customers on September 30, 2018.

Dashboards Landing Page Enhancements

The text on the Dashboards landing page has been updated to match the rest of the Eloqua user interface:

Enhancements to Insight Agents

Agents can now export up to 5000 rows. Agents enable you to schedule content publishing in Insight. Agents use automation to trigger delivery of information to others, such as sending weekly reports to subscribers or notifying the individuals depending on the results of a report.

Insight Subject Areas

The Campaign attribute folder has been removed from the Opportunity Created Date subject area.

The Segment ID has been added to Segment attribute folders in Insight.

The Dynamic Content subject area is now available.

New Insight Reports

Two new Insight reports are now available:

New Contact Database Health Dashboard

A Contact Database Health Dashboard is now available. This dashboard is a current state snapshot of the contacts in a customer's database. It answers the question: Who in my contact database can I reach and is actively engaged with my emails?

Apps

BlueKai Data Activation App

The BlueKai Data Activation app is now generally available. It was previously part of our controlled availability program. You can now download it from the Oracle Cloud Marketplace.This app is an integration between Oracle Eloqua and BlueKai that provides data unification to help marketers find, segment, and target customers at the right time based on their preferences.

IMPORTANT: A BlueKai DMP (Data Management Platform) instance is required to use this integration.

Oracle Sales Cloud App

You can now import opportunities from Oracle Sales Cloud into Oracle Eloqua to enable marketers to report on opportunities and measure campaign effectiveness.

Eloqua-WeChat Integrator App

You can help your WeChat followers get more information by providing a link to a WeChat mini-program.

You can tag WeChat followers who are managed as WeChat contacts in Oracle Eloqua by configuring the WeChat Contact Information Synchronizer action service in a campaign and specifying a tag.

You can send messages to followers who have been tagged with the specified tag.

You can keep the subscription status of your WeChat followers up to date by using the WeChat Contact Information Synchronizer action service in a campaign.

WeChat template messages now support colorized text attributes.

Campaigns

Campaign Management

When reviewing the campaign membership details on a contact record, Oracle Eloqua now presents a user friendly error message if there are issues with displaying the report data.

Editor Menu Changes

As part of our ongoing user interface enhancements in Oracle Eloqua, menus in some areas have changed:

Impacted areas include:

Contacts

Contact Details Summary

When viewing a contact record, on the Summary tab, you can now mouse-over assets with long names to view the full name of the asset.

Emails

Click-Through Visualizer Report

The Click-through Visualizer report has been translated.

Email Design Editor Custom Color Preferences

In the email Design Editor, your custom color preferences are retained. For example, if you select a custom color in a color picker, then those custom colors will be populated the next time you open the picker.

Email Design Editor Image Scaling

In the email Design Editor, you can now scale the size of an image based on the size of the content block.

Email Design Editor Mobile Mode Editing

You can now edit your Design Editor emails in mobile mode.

Email Design Editor Send as Plain-Text

You can now send an email as plain-text only from the email Design Editor.

Email Design Editor Writing Right to Left

The email Design Editor now gives you the option to write from right to left.

Additional Enhancements to the Email Design Editor

The email Design Editor has undergone a few additional enhancements:

Updated Soft and Hard Bounce Definitions

Soft and hard bounce definitions have been updated to help you better understand campaign results.

Forms

Data Retention

Changes have been made to Eloqua's data retention policy. Form submission data and website activity will be only retained for 25 months. Learn more by reading our product notice.

Optional Form Field Validation

Oracle Eloqua no longer validates optional form fields when they are blank.

Programs

Listener Step

We have made performance improvements to the Program Canvas Listener Step.

Sales Tools

Engage

Templates on the All and My tabs in Engage can now be sorted alphabetically as well as by most recently modified.

Dynamic fields in the subject line of Engage messages are populated and can optionally be removed.

Profiler

The Activities tab shows new messaging for previews if the activity is older than 120 days: Preview no longer available. Previews are only available for 120 days.

LinkedIn Sales Navigator

LinkedIn Sales Navigator can now be accessed when viewing a contact record in Profiler. LinkedIn Sales navigator is a business solution offered by LinkedIn to help sales users target buyers, understand key insights, and engage with prospects. Profiler searches for a match in LinkedIn based on the Oracle Eloqua contact's first name, last name, and company name.

IMPORTANT: To enable this feature, please log in to My Oracle Support and create a service request.

Security

Audit Log Enhancements

You can now select multiple asset types and action filters for the Asset History audit log.

Improved Security with Landing Pages

As a part of our ongoing security enhancements, you can now prevent web pages from being embedded in a frame, iframe, or object. You configure this prevention for each microsite.

By default, any new microsite will prevent embedding. Existing microsites will allow embedding. You should review these setting for all of your existing microsites.

New Action Permissions Available

As part of our ongoing security enhancements, Eloqua is introducing a new action permissions: Manage Account Fields and Manage Contact Fields.

These permissions will manage creating, updating and deleting Account and Contact fields. For new customers, all users will still have access to create, update and delete Account and Contact fields. For existing customers, all Eloqua user groups will still have access to view, create, update, and delete Account and Contact Fields.

Learn more by reading our product notice.

Password Management

When an Eloqua user changes their expired password, they must enter their old password before it can be changed.

Resend Limits

Email resend limit and validation have been removed from send submitter email processing step.

Retired / Obsolete Features

Deprecation of “Register a Domain” Feature

Register a New Domain feature has been deprecated. Learn more by reading our product notice.

Deprecation of Best Practice Email Templates

Email best practice templates have been removed from the Best Practice template gallery. New templates are available for the email Design Editor.

TLS 1.0 Deprecation for Eloqua and Content Marketing

Oracle is updating Eloqua and Content Marketing’s application security mechanisms to meet modern security requirements. As of June 1, Eloqua and Content Marketing will no longer allow inbound connections using the TLS 1.0 protocol. Eloqua and Content Marketing will continue to support inbound connections using the TLS 1.1 and 1.2 protocols.

Developer Updates

Application API

You can now use the Programs API in REST 2.0 to create, update, retrieve, delete, activate, deactivate, and pause Programs. Learn more.

Bulk API

We've added opportunities endpoints that enable developers to import opportunities into Eloqua's opportunity object. Developers can then perform another import to link the opportunities with Eloqua contacts. For more information on these endpoints, see the API documentation or the tutorial.

We've added a new parameter, nullIdentifierFieldName, that enables you to null the identifierFieldName when performing an account or contact import.

Recent Changes

Prior to release 18B, it was possible for email sends to fail if an email was sent to deleted contacts. As of release 18B when emails are sent via any channel in Eloqua and one or more of the target contacts are in a deleted state, emails sent to that recipient will fail and a log entry is saved indicating why the email send failed.

Resolved an issue where retrieving a list of accounts in REST 1.0 wasn't returning values for custom account fields.

Resolved an issue where it was possible to update completed campaigns. Campaigns that are completed can no longer be updated.

As announced in Code It, the recordCount property has been removed. Learn more.

Documentation Enhancements

We've added a new tutorial to walkthrough how to use the search URL parameter for Eloqua's Application API. This tutorial contains usage details about the parameter and various examples about how the parameter can be used. Learn more.

Added a new tutorial to walkthrough how to export all assets in an Eloqua database using the Application API. Learn more.

Added viewId to the URL parameter list. Use the viewId parameter to specify an account or account view to filter data according to that view. Learn more.

Added an example that explains how to create a campaign with a custom end date. Learn more.