Oracle Eloqua
New Feature Summary
  1. Update 19C
  1. Revision History
  2. Overview
    1. Analytics
        1. Insight Enhancements
    2. Apps
        1. Infinity Action Center Feeder
        2. LinkedIn Sales Navigator
        3. Profiler
        4. Salesforce.com Integration App
    3. Campaigns
        1. Campaign Duration and Segment Re-Evaluation Frequency
    4. Emails
        1. Email Canvas Alignment
        2. Search Enhancements
    5. Emails and Landing Pages
        1. CSS Enhancements
        2. Hyperlink Manager
        3. Sunset of Classic Email and Landing Page Editor
    6. Forms
        1. Viewing Dependencies
    7. General Enhancements
        1. Help Panel Enhancements
        2. Supported Browsers
    8. Landing Pages
        1. Viewing Dependencies
    9. Marketing Operations Center
        1. New Marketing Operations Center Now Available
    10. OMC-Level Enhancements
        1. Infinity Analytics Include Eloqua Activities
    11. Developer Updates
        1. Application API
        2. Bulk API
        3. Cipher Suite

Update 19C

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Feature Notes
29 JUL 2019 Campaign Duration and Segment Re-Evaluation Frequency Updated document. Delivered feature in update 19C.
29 JUL 2019 LinkedIn Sales Navigator Updated document. Delivered feature in update 19C.
19 JUL 2019   Created initial document.

Overview

This guide outlines the information you need to know about new or improved functionality in Oracle Eloqua's 19C Update.

Refer to the Oracle Eloqua Release Center for additional details about update dates and times.

DISCLAIMER

The information contained in this document may include statements about Oracle’s product development plans. Many factors can materially affect Oracle’s product development plans and the nature and timing of future product updates. Accordingly, this Information is provided to you solely for information only, is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

This information may not be incorporated into any contractual agreement with Oracle or its subsidiaries or affiliates. Oracle specifically disclaims any liability with respect to this information. Refer to the Legal Notices and Terms of Use for further information.

Analytics

Insight Enhancements

OBIEE now supports dynamic content link tracking. You can now report on dynamic content clickthroughs allowing you to see total and unique clickthroughs by dynamic content rule. The Dynamic content by Email report and Dynamic content by Campaign report have been updated to include these clickthrough metrics. This was an idea submitted on Dream It.

Additional drillthrough links have been added to the Email Analysis by Email report so you can view the contacts associated with metrics in your report:

  • Total Bouncebacks
  • Total Clickthroughs
  • Existing Visitor Clickthroughs
  • New Visitor Clickthroughs

The Email Address Status attribute now displays four possible values in Insight. 

  • Bounceback
  • Subscribed
  • No Status
  • Unsubscribed

Previously, Insight would display the No Status and Unsubscribed values as blank rows.

The Time Span prompt is now available for the following reports:

  • Email Bounceback History with Messages
  • Overall Trend Metrics

The email and campaign metric definitions have been updated in Insight.

Apps

Infinity Action Center Feeder

An Infinity Action Center Feeder is now available under our controlled availability program. Customers who utilize Infinity Streams can use the feeder to push contacts into Eloqua campaign and program canvases. The new Infinity audience feeder enables real-time marketing use cases (such as monitoring and taking action on scroll-depth of a page, length of a video that has been watched, and so on).

IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.

LinkedIn Sales Navigator

All customers currently using the native integration for LinkedIn Sales Navigator within Eloqua Profiler will need to transition to the new LinkedIn Sales Navigator app. All customers will need to make this transition by Sept. 27, 2019.

Profiler

When accessing Profiler and viewing extensions, an updated message is displayed describing the default user permissions. By default when a Profiler extension is installed, it is available to all users. You may restrict access using the security groups that have been configured in Eloqua. Modifying access settings will immediately change access for users, including deletion of user settings.

Salesforce.com Integration App

You are now able to copy one or more Salesforce object fields into a standard Eloqua object or an Eloqua custom object. Additionally, app users are able to see the status of copying Salesforce fields into Eloqua and can retry failed actions.

Default actions and imports are now created for a connection.

Web Visit and Page View marketing activities are now supported.

The results of test runs are now included in the Daily Feeder Run Report. However, you have the option to exclude them.

You can now immediately run any Action with a configured test payload (no need to wait until this Action is triggered on a canvas). You can now choose one of the existing contacts as an Action test payload.

The new Frequency dropdown allows you to receive error notifications based on your preferences (Instant, Hourly, or Daily). You can now click the red part of the graph on the Summary and Reporting page, or the error link in the overlay window, and the list of errors will be displayed. When you click on a specific error on the list, you are taken to the existing Daily Report view for the selected Action or Import.

The Data type (for example, Integer, Boolean, Picklist, and so on) is now shown next to all Eloqua and Salesforce fields on all Edit screens in the app (including the Connection Setup screen).

You can now create unique programs and sample programs for the app. Additionally, a status bar displays the progress of the asset creation.

The following new assets have been added to the Configure Defaults screen:

  • Imports: Get deleted leads, Get converted leads
  • Marketing Activities: Email Click, Email Send, Email Open, Subscribe, Unsubscribe, Bounceback, Web Visit & Page View.

Campaigns

Campaign Duration and Segment Re-Evaluation Frequency

Campaign duration default now is 3 months instead of 1 year. Marketers should only set durations up to what is necessary and not far beyond.

Segment re-evaluation frequency default is now every 1 day instead of every 1 hour. Marketers should only increase the frequency for campaigns and workflows which require a faster evaluation interval (such as lead automation campaigns).

IMPORTANT: The changes above only apply to new campaigns and segments, and aren't retroactive.

Emails

Email Canvas Alignment

The email Design Editor's canvas alignment can now be configured so that the entire canvas lines up with the chosen alignment (left, center, right). How alignment renders may vary slightly across email clients. We recommend testing and previewing your emails.

Search Enhancements

The search bar on the Email Overview page has been moved to the center of the page. It now also provides the most recent related results, and identifies results returned based on the subject line.

The prebuilt filters, Recently Modified and Recently Accessed by Me, have been removed from the Email page. Email search results can now be further defined using the new search filters via the Filters icon.

In addition to the new search functionality:

  • Search results can still be sorted by recently modified in the All Files page by clicking on the Last Modified at column header.
  • Recently accessed emails are displayed on the Overview page and in the enhanced search bar.

Emails and Landing Pages

CSS Enhancements

When using the email and landing page Design Editors, CSS added in the CSS code block now automatically renders in the editing canvas, so you can see how your CSS is being applied without having to toggle between preview and edit modes.

Clearer class names are now available to make it easier to use custom CSS in the Design Editors.

Hyperlink Manager

A hyperlink manager is now available in the email and landing page Design Editors. Use the hyperlink manager to quickly review which hyperlinks are included in your content without having to manually check all of the hyperlinks.

Sunset of Classic Email and Landing Page Editor

You are no longer be able to edit pre-existing classic emails and landing pages. These classic assets are now view-only; however, they will still function in their respective campaigns or programs.

Forms

Viewing Dependencies

In the form Design Editor, you can now easily view existing dependencies in the Settings tab beside the Externally Visible toggle.

General Enhancements

Help Panel Enhancements

You can now access recommended help resources right within Eloqua's form Design Editor and Campaign Canvas. Click the Help icon to display available videos, help topics, best practice articles, and more.

Supported Browsers

Firefox 68 and Chrome 75 are now the preferred browsers for Oracle Eloqua.

Landing Pages

Viewing Dependencies

In the landing page Design Editor, you can now easily view existing dependencies in the Settings tab beside the Externally Visible toggle.

Marketing Operations Center

New Marketing Operations Center Now Available

A new Marketing Operations Center is now available under our controlled availability program. It has been enhanced into a Health Dashboard that marketing administrators can utilise to readily identify potential system issues and get guided to corrective actions. An enriched look and feel and new metrics make for a highly intuitive experience for the Marketing Operations Center.

IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.

OMC-Level Enhancements

The enhancements below include product interactions and may require both Eloqua and other Oracle Marketing Cloud products (such as Infinity, Maxymiser, Responsys, and so on).

Infinity Analytics Include Eloqua Activities

Customers who use both Eloqua and Infinity can now benefit from the following interactions:

  • analyze the performance of Eloqua Campaigns in Infinity Analytics & Funnels
  • target contacts based on interactions with Eloqua marketing content in Infinity Streams

IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to this feature or get more information, please log in to My Oracle Support and create a service request.

Developer Updates

Application API

Added a new endpoint that enables you to retrieve visitor data by visitor GUID. This request differs from the existing Retrieve visitor data endpoint, because it is a POST request that can include up to 200 visitors per request.

The Application API Email endpoints have been updated so that minimal depth will return subject (email subject line). Additionally, using the search URL parameter with name when retrieving a list of emails, will return matches for name and subject.

We've added new query parameters for the Retrieve a list of emails endpoint.

  • updatedByUserId: Filters emails by the user ID who last updated the email asset.
  • createdByUserId: Filters email by the user ID who created the email asset.

You can now search for emails by content source using the new query parameter contentSource, specifying content source by ID:

  • editor = 0
  • upload = 1
  • responsive = 3

All API endpoints for emails and landing pages no longer allow creating and editing classic emails and landing pages. When attempting to create or edit a classic email or landing page, the following error will be returned: '410 htmlContent type of StructuredHtmlContent (Classic editor) is no longer supported.' 

We have revised the dates of the sunsetting of some functionality of our Classic Form Design Editor. While originally we had communicated you would no longer be able to edit or create new forms with the Classic editor as of 19C (August 2019), we have adjusted the date to our 20A release (Feb 2020).

Bulk API

We have modified how Contacts are linked to Bulk API form submit activities, by setting the Contact that’s mapped to the Visitor, if there is a Visitor record linked to the form submit activity.

Cipher Suite

Oracle modified its supported cipher suites used for Transport Layer Security (TLS) connections to Eloqua. This includes programmatic access to Eloqua via APIs.

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