Cloud Readiness / Oracle B2B Campaign Management (Eloqua)
What's New
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  1. Update 20A
  1. Revision History
  2. Overview
  3. Feature Summary
    1. Analytics
        1. Dashboards
        2. Insight
    2. Apps
        1. DataFox Integration App
        2. Facebook Lead Ads App
        3. Infinity Action Center Feeder
        4. Oracle Sales Cloud Integration App
        5. Salesforce.com Integration App
    3. Campaigns
        1. Send Time Optimization (STO) Icon on Email Step
    4. Emails
        1. List Unsubscribe
    5. Emails and Landing Pages
        1. Export Email and Landing Page HTML
    6. Forms
        1. Classic Form Design Editor Deprecation
    7. General Enhancements
        1. Restoring Recently Accessed by Me and Recently Modified
        2. Supported Browsers
        3. System Notifications
        4. Tracking
    8. Marketing Operations Center
        1. New Marketing Operations Center Now Generally Available
    9. OMC-Level Enhancements
        1. Infinity Analytics Include Eloqua Activities
    10. Sales Tools
        1. Engage
    11. Security
        1. Authenticated Contact Management Now Authenticated Portals
        2. Secure Branded Image and App Domains
    12. Users
        1. Additional Signature Fields for User Uploads
    13. Developer Updates
        1. Application API
        2. Bulk API

Update 20A

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Feature Notes
19 FEB 2020 Send Time Optimization (STO) Icon on Email Step Updated document. Revised feature information.
14 FEB 2020   Created initial document.

Overview

This guide outlines the information you need to know about new or improved functionality in Oracle Eloqua's 20A Update .

Refer to the Oracle Eloqua Release Center for additional details about update dates and times.

GIVE US FEEDBACK

We welcome your comments and suggestions to improve the content. Please send us your feedback at omcdocumentation_ca@oracle.com.

Feature Summary

Column Definitions:

Features Delivered Enabled

Report = New or modified, Oracle-delivered, ready to run reports.

UI or Process-Based: Small Scale = These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.

UI or Process-Based: Larger Scale* = These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.

Features Delivered Disabled = Action is needed BEFORE these features can be used by END USERS. These features are delivered disabled and you choose if and when to enable them. For example, a) new or expanded BI subject areas need to first be incorporated into reports, b) Integration is required to utilize new web services, or c) features must be assigned to user roles before they can be accessed.

Ready for Use by End Users
(Features Delivered Enabled)

Reports plus Small Scale UI or Process-Based new features will have minimal user impact after an update. Therefore, customer acceptance testing should focus on the Larger Scale UI or Process-Based* new features.

Action is Needed BEFORE Use by End Users
(Features Delivered Disabled)

Not disruptive as action is required to make these features ready to use. As you selectively choose to leverage, you set your test and roll out timing.

Feature

Report

UI or
Process-Based:
Small Scale

UI or
Process-Based:
Larger Scale*

Analytics

Dashboards

Insight

Apps

DataFox Integration App

Facebook Lead Ads App

Infinity Action Center Feeder

Oracle Sales Cloud Integration App

Salesforce.com Integration App

Campaigns

Send Time Optimization (STO) Icon on Email Step

Emails

List Unsubscribe

Emails and Landing Pages

Export Email and Landing Page HTML

Forms

Classic Form Design Editor Deprecation

General Enhancements

Restoring Recently Accessed by Me and Recently Modified

Supported Browsers

System Notifications

Tracking

Marketing Operations Center

New Marketing Operations Center Now Generally Available

OMC-Level Enhancements

Infinity Analytics Include Eloqua Activities

Sales Tools

Engage

Security

Authenticated Contact Management Now Authenticated Portals

Secure Branded Image and App Domains

Users

Additional Signature Fields for User Uploads

Developer Updates

Application API

Bulk API

Analytics

Dashboards

A new Account Engagement Activity dashboard is now available. This dashboard provides an account-centric view of marketing metrics. It organizes marketing metrics by account rather than leads, channel, or product.

We have made visual enhancements to dashboard charts. When you hover over the chart data or a chart legend, the inactive series dims.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more about the Account Engagement Activity dashboard and enhancements to dashboard charts.

Insight

Insight (OBIEE) updates to better analyze marketing activities at an account level:

  • New Account Activity subject area to build your custom analysis of account activities and campaign performance at an account level
  • Updates to the Campaign Analysis by Activity Data subject area to include new account attributes that allow you to connect the Account Activity based reports and campaign based reports
  • New out of the box reports supporting the Account Engagement Activity dashboard: Top Engaged Accounts shows the top engaged accounts and the Top Engaged Accounts - Total Contacts report shows the individual contact activity for your engaged accounts.

Build an Insight analysis using the new Campaign Last Modified Date / Time attribute. The attribute is available in the Campaign attribute folder.

Definitions for form related metrics are now available in Insight. View the definitions by mousing over the metric in the Criteria tab or Results tab of the OBIEE Analysis Editor.

A new Insight (OBIEE) role, BI Contact Security User, is now used if a customer instance enables contact level security.

Insight (OBIEE) no longer requires the use of Adobe Flash to run an analysis.

Steps to Enable

Leverage new subject area(s) by adding to existing reports or using in new reports. For details about creating and editing reports, see the Creating and Administering Analytics and Reports book (available from the Oracle Help Center > your apps service area of interest > Books > Administration).

Key Resources

Visit our Help Center to learn more about Insight.

Apps

DataFox Integration App

An integration between Eloqua and DataFox is now available. Improve segmentation using complete and up-to-date information, provided by DataFox, for more targeted marketing campaigns. DataFox also provides an account score to identify and prioritize quality leads, further aligning marketing and sales teams across each of their systems.

Steps to Enable

In order to leverage this integration, a DataFox subscription is required. Please contact your account manager for additional information.

Key Resources

Visit our Eloqua Help Center and DataFox Help Center. Learn more about DataFox.

Facebook Lead Ads App

You can now map the following on Facebook forms when mapping form fields in the app instance configuration:

  • work email
  • all questions from Facebook Conditional Questions
  • all questions from a multi-page Facebook form.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Infinity Action Center Feeder

The instance configuration user interface for the Infinity Action Center Feeder has been updated to use the action list discovered from Infinity.

Steps to Enable

To enable this feature you need to log a Service Request (SR).

Oracle Infinity Action Center and Oracle Infinity Streams are required to use this app.

Key Resources

Visit our Help Center to learn more.

Oracle Sales Cloud Integration App

You can now use a new Oracle Sales Cloud import, Campaign Member, which imports all campaign member associations originating in Oracle Sales Cloud.

Creating/updating users in Eloqua from Sales Cloud now uses Sales Cloud Username instead of the earlier used CRM Username field in mapping. Existing imports configured with CRM Username will continue to work, however they should be updated to use the new field. This reflects the enhancement announced with Eloqua update 19D, where CRM User ID was supported for multiple CRMs simultaneously on all user management interfaces.

Steps to Enable

To enable this feature you need to log a Service Request (SR).

An SR is required to enable the Campaign Member import feature.

Key Resources

Visit our Help Center to learn more.

Salesforce.com Integration App

The Salesforce.com integration app will now stop imports after consecutive failures.

After creating a marketing activity export in the Salesforce.com integration app, a page is displayed to confirm the successful export and a summary of the activity.

The mappings of a new activity export have been adjusted.

Users can now click Create export before choosing an activity group.

The list of exports on the edit screen for an export group has now been moved to the Overview page and is nested under each export group.

Creating/updating users in Eloqua from Salesforce now uses Salesforce Username instead of the earlier used CRM Username field in mapping. Existing imports configured with CRM Username will continue to work, however they should be updated to use the new field. This reflects the enhancement announced with Eloqua update 19D, where CRM User ID was supported for multiple CRMs simultaneously on all user management interfaces.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more about the Salesforce.com integration app, including marketing activities and how to create imports.

Campaigns

Send Time Optimization (STO) Icon on Email Step

You can now easily identify campaigns running Send Time Optimization (STO) by an icon on the Email step.

Steps to Enable

To enable this feature you need to log a Service Request (SR).

This feature is automatically enabled to users who have Send Time Optimization (STO) enabled. Learn more about the Controlled Availability program for STO.

Key Resources

Learn about Send Time Optimization and the enablement process.

Emails

List Unsubscribe

Eloqua now offers native support for list unsubscribe via mailto, improving the prospect experience and reducing risk of spam complaints.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Emails and Landing Pages

Export Email and Landing Page HTML

You can now export responsive HTML from the email and landing page Design Editors. This enables you to share that content and utilize the output for other use cases, giving you greater flexibility while also having the benefit of the editor.

This feature is not available for locked templates.

Steps to Enable

To enable this feature you need to log a Service Request (SR).

Key Resources

Visit our Help Center to learn more about exporting email HTML and landing page HTML.

Forms

Classic Form Design Editor Deprecation

You are no longer able to create or copy new forms using the classic Design Editor. You are still be able to edit pre-existing forms created in the classic Design Editor. Please use the new responsive form Design Editor to create new forms.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Review the product notice.

Learn how to create forms in the Design Editor.

General Enhancements

Restoring Recently Accessed by Me and Recently Modified

The Recently Accessed by Me and Recently Modified filters have been brought back to emails, forms, and landing pages.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more about finding emails, landing pages, and forms.

Supported Browsers

  • Chrome 79 and Firefox 72 are the A (Best Choice) browsers for Oracle Eloqua.
  • IE 11 has been downgraded from B (Functional) to C (Limited) support.
  • Microsoft’s new Chromium Edge is now considered as C (Limited) support.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

For a complete list, please see Supported Environments.

System Notifications

System notifications email templates are being updated. Templates will have an updated look and be more responsive on mobile.

The following templates have been updated:

  • App shutdown
  • Bounceback
  • Campaign approvals
  • Dashboards
  • Data import and export
  • Domain registration expiry
  • Email notifications (data card deletion, visitor notication, errors during email send, email batch requests and approvals, external site test errors)
  • Program Builder
  • SSL certificate request
  • User management (welcome, password reset, user creation, multiple sessions)

We will continue to enhance additional templates in future updates.

Steps to Enable

You don't need to do anything to enable this feature.

Tracking

In response to the changes planned by Google, on January 28, 2020, Oracle Eloqua implemented a change to explicitly label cookies with SameSite = ’None’ and the flag set to secure to allow third-party tracking in Chrome 80.

This will allow Eloqua third party cookies to continue to function and track visitors as they always have.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

Customers using Eloqua first party cookies are not impacted by this change to Chrome.

Key Resources

Review the product notice.

Marketing Operations Center

New Marketing Operations Center Now Generally Available

The new Marketing Operations Center is now generally available. With a new look and feel, along with some new metrics, the Marketing Operations Center features a new Health Dashboard that marketing administrators can utilize to readily identify potential system issues and receive guidance to take corrective actions.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn about the Marketing Operations Center and Notifications Center.

OMC-Level Enhancements

Infinity Analytics Include Eloqua Activities

Visitor's User Agent values are now sent from Infinity to Eloqua for:

  • internal page views
  • external page views
  • email clickthroughs
  • email opens

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Sales Tools

Engage

Engage administrators are now able to change the default email address and sender name for emails sent from Engage for sender reputation. This option is available in Engage Global Settings as Sender Display Name and From Address. It is disabled by default.

Steps to Enable

To enable this feature you need to log a Service Request (SR).

Security

Authenticated Contact Management Now Authenticated Portals

Authenticated Contact Management is now named Authenticated Portals. The key features of Authenticated Portals are:

  • Secure Contact Management
  • Secure Content Management
  • Branded Secure Inbox

In this update, the default (system) landing pages created as part of microsite setup are now created in the Design Editor. However, you can still use landing pages created in the Source editor.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Role Information

The Manage Authenticated Contacts action permission is required for this feaures.

Secure Branded Image and App Domains

Customers who have implemented branding can now secure their branded application and image domains as part of our controlled availability program.

Steps to Enable

To enable this feature you need to log a Service Request (SR).

Key Resources

Visit our Help Center to learn more.

Users

Additional Signature Fields for User Uploads

The following signature fields are now available for user uploads:

  • City
  • State
  • Country
  • Zip Code
  • Email sender address

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Developer Updates

Application API

accountId will now be returned at complete depth when retrieving, creating, or updating Contacts using the Application API when the Contact is linked to an Account.

As part of the Classic Design Editor changes, the Create a form Application API Form endpoints will not allow you to create classic design editor forms and Update a form Application API endpoints will not allow changing a form from responsive to classic.

Steps to Enable

Review the REST service definition in the REST API guides, available from the Oracle Help Center > your apps service area of interest > REST API. If you're new to Oracle's REST services you may want to begin with the Quick Start section.

Key Resources

Review the product notices:

Bulk API

You can now set the status for all records in an execution using just the execution ID. The new updateAll parameter determines what status to set records in an execution, when creating a contact or custom object sync action definition.

Resolved an issue where it was possible to create export definitions with a dataRetentionDuration of null, resulting in data being deleted sooner than intended. Now, dataRetentionDuration can no longer be set to null, and the default duration will continue to be 12 hours (ie. PT12H).

Steps to Enable

Review the REST service definition in the REST API guides, available from the Oracle Help Center > your apps service area of interest > REST API. If you're new to Oracle's REST services you may want to begin with the Quick Start section.

Key Resources

Learn about creating a contact or custom object sync action definition.