Cloud Readiness / Oracle B2B Campaign Management (Eloqua)
What's New
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  1. Update 20C
  1. Revision History
  2. Overview
  3. Feature Summary
    1. Analytics
        1. Hide Operational Reports Tab
        2. Insight
    2. Apps
        1. Detailed Status Messaging for Stuck Records
        2. Facebook Lead Ads App
        3. LinkedIn Campaign Manager App
        4. Oracle Sales Cloud Integration App Is Now Oracle Eloqua CX Sales Integration App
        5. Salesforce.com Integration App
    3. Contacts
        1. New Timeouts for Data Exports
    4. Emails
        1. Add Video Preview Images to Emails
        2. Content Block Enhancements
        3. Email HTML Export
    5. Emails and Landing Pages
        1. Updated HTML DOCTYPE for Responsive Emails and Landing Pages
    6. Forms
        1. Control Form Visibility
    7. General Enhancements
        1. Updated Terminology
    8. Integrations
        1. Microsoft Dynamics Native Integration Authentication
        2. Uploading Images to Oracle CX Content
    9. Landing Pages
        1. Landing Page HTML Export
    10. OMC-Level Enhancements
        1. Infinity Analytics Include Eloqua Activities
    11. Programs
        1. Add to Program Canvas Step
    12. Sales Tools
        1. Engage
    13. Security
        1. Custom Security Policy (CSP) Header
        2. Max Session Timeout
        3. SSL Certificate Management Now Generally Available
        4. Supported Browsers
        5. Visitor Notification Retention
        6. X-XSS-Protection
    14. Developer Updates
        1. General Enhancement
        2. App Developer Framework
        3. Application API
        4. Bulk API
  4. IMPORTANT Actions and Considerations

Update 20C

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Product Feature Notes
14 AUG 2020     Created initial document.

Overview

This guide outlines the information you need to know about new or improved functionality in this update.

GIVE US FEEDBACK

We welcome your comments and suggestions to improve the content. Please send us your feedback at omcdocumentation_ca@oracle.com.

Feature Summary

Column Definitions:

Features Delivered Enabled

Report = New or modified, Oracle-delivered, ready to run reports.

UI or Process-Based: Small Scale = These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.

UI or Process-Based: Larger Scale* = These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.

Features Delivered Disabled = Action is needed BEFORE these features can be used by END USERS. These features are delivered disabled and you choose if and when to enable them. For example, a) new or expanded BI subject areas need to first be incorporated into reports, b) Integration is required to utilize new web services, or c) features must be assigned to user roles before they can be accessed.

Ready for Use by End Users
(Features Delivered Enabled)

Reports plus Small Scale UI or Process-Based new features will have minimal user impact after an update. Therefore, customer acceptance testing should focus on the Larger Scale UI or Process-Based* new features.

Action is Needed BEFORE Use by End Users
(Features Delivered Disabled)

Not disruptive as action is required to make these features ready to use. As you selectively choose to leverage, you set your test and roll out timing.

Feature

Report

UI or
Process-Based:
Small Scale

UI or
Process-Based:
Larger Scale*

Analytics

Hide Operational Reports Tab

Insight

Apps

Detailed Status Messaging for Stuck Records

Facebook Lead Ads App

LinkedIn Campaign Manager App

Oracle Sales Cloud Integration App Is Now Oracle Eloqua CX Sales Integration App

Salesforce.com Integration App

Contacts

New Timeouts for Data Exports

Emails

Add Video Preview Images to Emails

Content Block Enhancements

Email HTML Export

Emails and Landing Pages

Updated HTML DOCTYPE for Responsive Emails and Landing Pages

Forms

Control Form Visibility

General Enhancements

Updated Terminology

Integrations

Microsoft Dynamics Native Integration Authentication

Uploading Images to Oracle CX Content

Landing Pages

Landing Page HTML Export

OMC-Level Enhancements

Infinity Analytics Include Eloqua Activities

Programs

Add to Program Canvas Step

Sales Tools

Engage

Security

Custom Security Policy (CSP) Header

Max Session Timeout

SSL Certificate Management Now Generally Available

Supported Browsers

Visitor Notification Retention

X-XSS-Protection

Developer Updates

General Enhancement

App Developer Framework

Application API

Bulk API

>>Click for IMPORTANT Actions and Considerations

Analytics

Hide Operational Reports Tab

A new action permission is now available that allows admins to remove visibility of the operational reports tab in Eloqua for selected security groups. The operational reports tab is seen in the campaign canvas, program canvas, email editors, landing page editors, and forms editor areas

This new permission allows for more control over the data that is accessible to marketers via operational reports to meet data privacy policies.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Role Information

This feature is available for users with Administrator permissions.

Insight

The Total Form Submissions from Email metric is now available in the Account Activity subject area.

When creating an agent, the Until field under Schedule is no longer available.

The Contact Database Health subject area definitions have been updated.

For customers of Eloqua's Communications vertical solution or Higher Education vertical solution, the custom data model fields for that vertical solution are available for Insight reporting.

These enhancements allow you to continue to use Insight as a a single place to analyze data from across Eloqua.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more about:

Apps

Detailed Status Messaging for Stuck Records

The following new app member statuses have been added:

  • Awaiting app to process: App Service Settings Step Response is set to None
  • Authentication required - Reinstall app: App does not have a valid token
  • Invalid app configuration: App sets status to invalid
  • Eloqua notifying app: Eloqua is calling the app's Notification URL
  • Being processed by app: This status used to be Being processed by external service
  • Eloqua failed to notify app will be routed to error path: All of Eloqua's calls to app's Notification URL have failed
  • Status Error set by Eloqua will be routed to error path: There was an Eloqua error that was not related to an invalid definition
  • App notified successfully - Awaiting app to process: Eloqua received 200 level response to the Notification URL from the app (when Service Setting of Records per Notification is set to 0)
  • Status Error set by app will be routed to error path: App sets status to error

These statuses provide granular, informative, and visible messaging within Eloqua to help bring awareness and insight to the state of records in app steps. This will help you become more aware of what actions Eloqua, and the app, are currently performing.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Facebook Lead Ads App

The Facebook Lead Ads app field mapper will no longer validate that Facebook's email field (either Email or Work Email) is mapped to Eloqua's Email Address field, though it will continue to validate that the Eloqua email contact field (Email Address) is mapped.

This modification benefits customers who have customized their Facebook field values by allowing them to map and save their instance configurations.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

LinkedIn Campaign Manager App

When setting up the LinkedIn Matched Audience Action Service instance configuration, on the Audience selection drop-down, you are now only shown audiences that you are entitled to add or remove members to from within Eloqua.

Filtering LinkedIn audiences down to only Eloqua-created ones prevents configuration of audiences that cannot be altered from within Eloqua, thereby giving early feedback and saving future errors at the app step.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Oracle Sales Cloud Integration App Is Now Oracle Eloqua CX Sales Integration App

The Oracle Sales Cloud Integration app is now known as the Oracle Eloqua CX Sales Integration app. Instances of Oracle Sales Cloud have been changed to Oracle CX Sales throughout the app.

This provides consistent nomenclature across Oracle products.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more about the Oracle Eloqua CX Sales Integration app.

Salesforce.com Integration App

The following enhancements have been made to the Salesforce Integration app:

  • Eloqua Contact and Account, Last Modified by the CRM field, is now available in the app.

  • For Salesforce Contact, Lead or Account objects, if the length of the mailing address is expected to exceed 100 characters, the app will split the mailing address into Address 2 and Address 3 fields.

  • On imports, you can now choose whether you want Eloqua to update Eloqua object fields with new values, even if the new value is blank.

  • You are now able to map Salesforce boolean data type to Eloqua integer fields.

The Salesforce Integration app's check email address change functionality is now generally available. It was previously part of our controlled availability program. Using this feature, the app can check for email address changes before running an import, and update any changed email addresses.

These enhancements enable an easier migration from the Salesforce Native Integration to the Salesforce Integration app.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Contacts

New Timeouts for Data Exports

Data exports now have new timeouts. For contacts, the new timeout is 6 hours. For accounts, the new timeout is 1 hour.

This feature allows you to follow security best practices for users logging out of sessions. 

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Role Information

This feature is available for users with Administrator permissions.

Emails

Add Video Preview Images to Emails

You can now easily add a Vimeo or YouTube video preview image into your responsive emails using a new video content cell.

This feature helps you better engage users and share rich media content.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Content Block Enhancements

The following enhancements are now available for content blocks:

  • You can now lock a block so only basic content changes can be made to images, text, and more while locking all styling changes to that block.
  • You can now add descriptions to your content blocks.
  • Content block thumbnails now include shared content, dynamic content, and row background images.

These enhancements allow you to use content blocks while still enforcing brand compliance and simplify content creation.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Email HTML Export

Custom CSS is now included when exporting email HTML.

Email header and footer are now included when exporting HTML when the Include Eloqua Elements toggle is off.

The feature enables you to export a more complete version of your responsive HTML from Eloqua.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Emails and Landing Pages

Updated HTML DOCTYPE for Responsive Emails and Landing Pages

The HTML DOCTYPE for all new responsive emails and landing pages created from Eloqua default templates has been updated. Existing templates and assets are unaffected.

Legacy HTML DOCTYPE

New HTML DOCTYPE

This enhancement results in improved rendering in email clients and web browsers and is aligned to modern HTML standards.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

New emails will use this new HTML DOCTYPE by default.

To update existing assets, toggle the Enable Legacy Rendering option in Settings. Note that rendering of custom content (including shared content, dynamic content, headers, footers, and signature), may be modified when this setting is changed. Native editor content will not be modified.

Key Resources

Visit our Help Center to learn more.

Forms

Control Form Visibility

You can now control form visibility by marking forms as internal or external. Forms marked as internal are only visible within Eloqua.

This feature makes it easier to control form access. Form submissions for old forms and campaigns can be stopped, preventing erroneous submissions and spam attacks.

Steps to Enable

To enable this feature you need to log a Service Request (SR).

Key Resources

Visit our Help Center to learn more.

General Enhancements

Updated Terminology

In the user interface, the term whitelist has been changed to allowlist.

This enhancement is part of Oracle's initiative to use inclusive language in product interfaces, documentation, tutorials, and other materials.

Steps to Enable

You don't need to do anything to enable this feature.

Integrations

Microsoft Dynamics Native Integration Authentication

Microsoft Dynamics has announced the deprecation of regional discovery URL that Eloqua’s native integration uses for Online Office 365 and Online Windows Live authentication types. As a result, the Dynamics native integration has been enhanced. Online authentication types (Office 365 and Windows Live) now additionally offer OAuth Authentication that uses Organization Service URL instead, and Basic Authentication flow for these authentication types will eventually be deprecated.

The purpose of this feature is to maintain compliance with MS Dynamics’s deprecation of regional discovery URL.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Read our product notice and visit our Help Center to learn more.

Uploading Images to Oracle CX Content

You can now upload images from Oracle Eloqua directly into Oracle CX Content. Access and reuse your marketing images. These images can be used when creating emails and landing pages in other Eloqua instances as well.

When uploading images into CX Content:

  • Images are automatically tagged
  • You can add manual tags and add images to existing collections

This feature makes it easier to organize and find images based on tagging and collections. Additionally, images are stored in one place and can be reused across multiple Eloqua instances.

Steps to Enable

In order to use this feature, the CX Content and Eloqua integration must first be configured. To configure the integration, CX Content users must submit a request to My Oracle Support to provide the details of their CX Content instance, including domain name, repository ID, channel ID, and channel token.

Key Resources

Visit our Help Center to learn how to:

Landing Pages

Landing Page HTML Export

Custom CSS and JS is now included when exporting landing page HTML.

The feature enables you to export a more complete version of your responsive HTML from Eloqua.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

OMC-Level Enhancements

Infinity Analytics Include Eloqua Activities

Captured visitor's User Agent value is now included during Form Submit marketing activity.

Eloqua Activity Service (EAS) is a collection of Eloqua REST API that enables publishing of optionally enriched activity records with contact and/or account data to Oracle Infinity.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Programs

Add to Program Canvas Step

You can now add or move contacts to a program on the Program Canvas directly from Program Builder.

This feature enables you to run automation processes using both Program Canvas and Program Builder.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Sales Tools

Engage

The Engage administrator feature that allows changes to the default email address and sender name is now generally available. This was previously part of our controlled availability program. This option is available in Engage Global Settings as Sender Display Name and From address. It is disabled by default.

This feature provides one more lever to help you ensure the highest sender reputation possible for all emails sent via Eloqua by matching the from address to the envelop from (return path).

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

This feature is optional. If you do not specify a display name and email address, Engage will continue to use the user record information in Eloqua.

Key Resources

Visit our Help Center to learn more.

Security

Custom Security Policy (CSP) Header

Administrators can now define their own Custom Security Policy (CSP) Header for Eloqua sites. This custom value can be added to the HTTP header of all Eloqua landing pages.

This feature provides greater security control for administrators.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Role Information

This feature is available for users with administrator permissions.

Max Session Timeout

Account administrators can now configure a maximum session length for Eloqua that will cause users to be logged out regardless of their activity.

This feature allows you to follows security best practices for users logging out of sessions.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

Using this feature, administrators can set a maximum session timeout based on your security needs. The default maximum session length is 12 Hours.

The Idle Session Timeout controls how long a user can be idle before being logged out, while the new Maximum Session Length sets a maximum time a user can be logged in for a single session.

An error will be displayed if the data export times out.

Key Resources

Visit our Help Center to learn more.

Role Information

This feature is available for users with Administrator permissions.

SSL Certificate Management Now Generally Available

Access to the Manage SSL Certificates feature is now generally available to all customers. This feature was previously limited to customers who paid for SSL Certificate Self Purchase add-on. We have included one customer provided SSL Certificate with all trims and enabled the management screen for all customers, which allows customers to generate and download a CSR file and upload their purchased certificate for either a secure microsite or to secure an application domain.

Using this feature, you can manage your SSL certificates.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Visit our Help Center to learn more.

Supported Browsers

Chrome 84 and Firefox 78 are the A (Best Choice) browsers for Oracle Eloqua.

These browsers are tested against a comprehensive new feature and regression test suite to provide a good experience with all functionality.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

For a complete list, please see Supported Environments.

Visitor Notification Retention

The Visitor Notification - History page now has 760 days retention based on the Send Date.

This enhancement aligns with Eloqua's retention policy.

Steps to Enable

You don't need to do anything to enable this feature.

X-XSS-Protection

Eloqua now uses X-XSS-Protection to protect against cross-site scripting attacks.

This feature provides security against cross-site scripting attacks and is in compliance with security best practices which may be enforced by IT and security policies.

Steps to Enable

You don't need to do anything to enable this feature.

Developer Updates

General Enhancement

You can now write to the Last Modified by CRM system field for Contacts and Accounts.

This enhancement enables developers of CRM integrations to indicate when a Contact and Account has been updated by CRM.

Steps to Enable

You don't need to do anything to enable this feature.

App Developer Framework

We've updated our retry strategy when Eloqua calls an App's Notification URL. Eloqua will now retry the Notification URL call over approximately an eight-hour period of time with a backoff strategy.

The current timeframe of retries occurring within minutes does not allow an App to recover. Increasing the retry timeframe increases the chances the App will be able to recover, and avoid having to set step members to error.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Read our product notice to learn more.

Application API

We've added new Application 2.0 API endpoints that enable you to manage Users. Along with managing Users, these new endpoints enable you to perform actions that are not available in 1.0 such as Enable or Disable a User and Update a User's Password.

We've added new API endpoints that enable you to manage Eloqua Security Groups

The Contact Field endpoints no longer return the isPopulatedInOutlookPlugin property.

Added and enhanced REST APIs enable you to use more of the Eloqua platform capabilities programmatically.

Steps to Enable

Review the REST service definition in the REST API guides, available from the Oracle Help Center > your apps service area of interest > REST API. If you're new to Oracle's REST services you may want to begin with the Quick Start section.

Key Resources

Learn more about these features:

Bulk API

We've added new validation to ensure app service instances exist, and in cases where service instances do not exist, a validation error will be returned.

This validation applies when creating or updating import and export definitions, creating syncs, and executing syncs.

Steps to Enable

You don't need to do anything to enable this feature.

IMPORTANT Actions and Considerations

UPCOMING DEVELOPER UPDATES

With the arrival of Eloqua update 20D (Nov 2020), we will begin applying a new retention policy on Bulk API syncs, including sync logs and rejects, that are older than one year. This new retention policy will continue to be applied from 20D onwards. Learn more in our product notice.