Cloud Readiness / Oracle B2B Campaign Management (Eloqua)
What's New
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  1. Update 21A
  1. Revision History
  2. Overview
  3. Feature Summary
    1. Administration
        1. User Login Records
    2. Advanced Intelligence
        1. Analytics
        2. Dashboards
        3. Fatigue Analysis
        4. Send Time Optimization (STO)
    3. Analytics
        1. Insight
    4. Apps
        1. Detailed Status Messages for Stuck Records
        2. Salesforce.com Integration App
    5. Editors
        1. Archiving Enhancements
        2. Fix Images Option
    6. Forms
        1. Control Form Submissions
    7. General Enhancements
        1. New Look and Feel
        2. Updated Design for Eloqua Sandbox Toolbar
    8. Integrations
        1. New URL Parameter for SAML Auto-Logins
        2. Sales Tools CRM Embed Changes
    9. Developer Updates
        1. Application API
        2. Bulk API

Update 21A

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Product Feature Notes
04 MAR 2021 Apps Infinity Action Center App Updated document. This feature was originally targeted for general deliverability for 21A, but it is currently postponed.
12 FEB 2021     Created initial document.

Overview

This guide outlines the information you need to know about new or improved functionality in this update.

GIVE US FEEDBACK

We welcome your comments and suggestions to improve the content. Please send us your feedback at omcdocumentation_ca@oracle.com.

Feature Summary

Column Definitions:

Report = New or modified, Oracle-delivered, ready to run reports.

UI or Process-Based: Small Scale = These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.

UI or Process-Based: Larger Scale* = These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.

Features Delivered Disabled = Action is needed BEFORE these features can be used by END USERS. These features are delivered disabled and you choose if and when to enable them. For example, a) new or expanded BI subject areas need to first be incorporated into reports, b) Integration is required to utilize new web services, or c) features must be assigned to user roles before they can be accessed.

Ready for Use by End Users
(Feature Delivered Enabled)

Reports plus Small Scale UI or Process-Based new features will have minimal user impact after an update. Therefore, customer acceptance testing should focus on the Larger Scale UI or Process-Based* new features.

Customer Must Take Action before Use by End Users
(Feature Delivered Disabled)

Not disruptive as action is required to make these features ready to use. As you selectively choose to leverage, you set your test and roll out timing.

Feature

Report

UI or
Process-Based:
Small Scale

UI or
Process-Based:
Larger Scale*

Administration

User Login Records

Advanced Intelligence

Analytics

Dashboards

Fatigue Analysis

Send Time Optimization (STO)

Analytics

Insight

Apps

Detailed Status Messages for Stuck Records

Salesforce.com Integration App

Editors

Archiving Enhancements

Fix Images Option

Forms

Control Form Submissions

General Enhancements

New Look and Feel

Updated Design for Eloqua Sandbox Toolbar

Integrations

New URL Parameter for SAML Auto-Logins

Sales Tools CRM Embed Changes

Developer Updates

Application API

Bulk API

Administration

User Login Records

Eloqua user records now include a last login time. You can export the last login time on the user export. Previously, this was only available in the Agent Online History report.

This allows you to access the login information, along with other user data, without having to access multiple reports.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Advanced Intelligence

Oracle Eloqua’s Advanced Intelligence features use algorithms, data science, and machine learning to help marketers achieve superior business results.

The following features are only available as part of Eloqua’s Advanced Intelligence Add-on:

  • Send Time Optimization
  • Subject Line Optimization
  • Account Intelligence
  • Fatigue Analysis

For more information, please read our documentation and contact your account representative.

IMPORTANT: The following features are available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account representative or Oracle sales.

Analytics

Account Engagement Score is now available in the Account attributes folder.

This lets you build custom account-driven reports using Account Engagement Score.

Steps to Enable

These features are available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account representative or Oracle sales.

Key Resources

Dashboards

A new Fatigue Analysis dashboard is now available.

It helps you see your total contacts' fatigue levels and performance by fatigue level at a glance.

Steps to Enable

These features are available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account representative or Oracle sales.

Key Resources

Fatigue Analysis

The Fatigue Level contact field can now be used in a listener step in the Program Canvas. This can kick off specific workflows based on a change in a contact's fatigue level.

Using this feature, you can automatically respond to fatigue changes of individual contacts, update contact records and 3rd party systems based on fatigue level change, include and exclude contacts from certain campaigns and programs, and better manage message frequency and capping.

Steps to Enable

These features are available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account representative or Oracle sales.

Key Resources

Send Time Optimization (STO)

The following changes have been made to Send Time Optimization (STO):

  • The Delay Period option has been removed. Campaign arbitration now automatically detects if there is an email scheduled for the contact from another campaign, and it will schedule the STO email for the next optimal time.
  • The Most Engaged Time tab in Contacts now shows the most engaged time in the user's time zone.

This allows you to view your contact's most engaged time in your time zone.

Steps to Enable

These features are available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account representative or Oracle sales.

Key Resources

Analytics

Insight

Column names, column tooltips, and subject area names have been translated to Eloqua languages.

This allows you to access Eloqua subject area contents and tooltips in your preferred language.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

All supported Eloqua languages available.

Key Resources

Apps

Detailed Status Messages for Stuck Records

The Eloqua configuration error –  Manage Data Export Permission has been updated to allow the app to set this status. Previously this could only be set by Oracle Eloqua if records were set to be returned in the Notify call.

We have also improved the App Developer Notification call, adding a retry strategy to cover a wider variety of failures that can occur with sending notification calls.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Salesforce.com Integration App

The following changes have been made to the Salesforce Integration app:

  • You can now select the Upsert type of Action when mapping an Oracle Eloqua contact to a Salesforce Campaign Member.

  • You are now able to map a concatenated value (Advanced Mode) to SFDC Reference data type fields, double type, or currency.

  • All instances of Salesforce.com in the Eloqua user interface are now written as Salesforce.

  • You can now see all reported import and action errors for the current date grouped by their type.
  • You are now able to specify filters that will be applied to marketing activities before the app sends them to Salesforce.
  • For campaign responses, if a contact is missing the responseID, an error message now lets the you know that the ID is missing. 
  • When you create a new Campaign Response Action, the following mappings are set by the Salesforce Integration app: Status, Campaign ID, SFDC Contact ID and SFDC Lead ID. 
  • You can now map a custom object field to an ID on Action Update.

  • When updating an Action, a new optional Update Eloqua Fields section allows you to sync the value of the Unique ID back to an Eloqua field of your choice.
  • For Account, Contact, and Lead objects originating in Salesforce, the Salesforce Integration app now splits the Street value on a new line if the value exceeds 100 characters.

These enhancements enable an easier migration from the Salesforce Native Integration to the Salesforce Integration app.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Editors

Archiving Enhancements

Archiving is now supported for folders within the Emails page and Forms page.

This makes it easier for you to archive multiple emails or forms by archiving the entire folder.

Steps to Enable

To enable this feature you need to log a Service Request (SR).

Key Resources

Fix Images Option

A new Fix Images option is now available in the Source Editors and the Component Library editors. This option was created in response to Google Chrome's recent update (version 85) that blocks embedded mixed content in secure web pages and web applications served with the https protocol. When an image is http, Chrome will attempt to load it in https only. If that fails, the image will be blocked. The user will see a broken icon in place of the image. The Fix Images option changes image URLs from http to https. Images that are not recognized as being hosted by Eloqua will not be affected.

The Fix Images option changes image URLs from http to https. Images that are not recognized as being hosted by Eloqua will not be affected.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Forms

Control Form Submissions

The option to control form submissions is now generally available. This was previously part of our Controlled Availability program and referred to as Control Form Visibility.

Use this option to control whether a form can accept submissions:

  • If the option is enabled, the form is visible to everyone and can capture submission data (this is the default option).
  • If the option is disabled, the form remains visible but will not accept submissions (via landing pages or endpoints (API)).

This feature makes it easier to control form access. Form submissions for old forms and campaigns can be stopped, preventing erroneous submissions and spam attacks.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

General Enhancements

New Look and Feel

The Eloqua user interface is getting an exciting new look and feel. In this update, the new styling has been applied to the dashboard launchpad page and eight Eloqua dashboards:

  • Account Engagement Overview
  • Campaign Performance
  • Campaign Analysis
  • Lead Scoring Performance
  • Contact Database Health
  • Website Performance
  • Overall Form Performance
  • Landing Page Performance

This update provides a cleaner, more modern look and feel, an improved user experience, and a consistent design with other Oracle CX products.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Updated Design for Eloqua Sandbox Toolbar

We added clearer distinction in the toolbar to help you determine if you are in a normal Eloqua production instance or sandbox (test) instance.

This lets you quickly know if you are working in a production instance or in a sandbox instance.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Integrations

New URL Parameter for SAML Auto-Logins

A new URL parameter CheckFrame is available for SAML auto-logins. You can append Checkframe=false to the URL when embedding Sales Tools in a CRM.

For example:

https://login.eloqua.com/auth/saml2/autologin?LoginPrefix={prefix}&ReturnUrl={pagePath}

would become

https://login.eloqua.com/auth/saml2/autologin?Checkframe=false&LoginPrefix={prefix}&ReturnUrl={pagePath}

This parameter is optional and can be applied to both Engage and Profiler. It removes the Authenticate Now button and the pop-up window that appear during login.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Sales Tools CRM Embed Changes

For customers who embed Eloqua Sales Tools in an iframe in your CRM, the following changes have been made to how you embed.

A domain allowlist has been introduced. This allowlist must include the domains of the pages that host the Sales Tools iframe. For example, if you have Profiler embedded on the Lead or Contact record in Salesforce, you must allow several domains listed below (shown with wildcards):

*.lightning.force.com

*.my.salesforce.com

*.visualforce.com

A new URL must now be used to embed Sales Tools pages in an iframe. For example, the current URL

https://login.eloqua.com/apps/salesTools/profiler?emailAddress={!lead.email}

must be changed to

https://login.eloqua.com/apps/embed/salesTools/profiler?emailAddress={!lead.email}

Both of these changes must be made for both Engage and Profiler embedded pages.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Developer Updates

Application API

A validation has been added for Application API 1.0 Contact Field endpoints to disallow changing Contact Field type to multi-select picklist.

This helps prevent issues that result from changing a Field to multi-select picklist.

Steps to Enable

You don't need to do anything to enable this feature.

Bulk API

The following enhancements are now available for the Bulk API Campaign Response Export:

  • The Bulk API Campaign Response export will now look at AddedAt instead of CreatedAt when enforcing the 30 day limit.
  • The new field AddedAt is now available on Bulk API Campaign Response export.

The date the Campaign Response was added can now be retrieved with new field AddedAt.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources