Cloud Readiness / Oracle Eloqua Marketing Automation Cloud
New Feature Summary
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  1. Update 22B
  1. Revision History
  2. Overview
    1. Analytics
        1. New Metric: Auto Click
    2. Apps
        1. Infinity Action Center App Updates
        2. Oracle Commerce App
    3. Campaigns
        1. New SMS Decision Steps on Campaign Canvas
    4. Engage
        1. Custom Contact Views for Oracle Eloqua Sales Tools for Microsoft Outlook Add-in
        2. Engage Send Limits
    5. Lead Scoring
        1. Lead Scoring Model Limits
    6. Mobile
        1. SMS Enhancements
    7. Programs
        1. Audience Split Decision Step on Contact Program Canvas
    8. Security
        1. Data Export Security Updates
    9. Supported Browsers
        1. Supported Browsers
    10. User Experience
        1. Automated Certificate Management
    11. Developer Changelog
        1. Bulk API Updates
        2. CDO App API Endpoints Search Limits

Update 22B

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Product Feature Notes
12 APR 2022     Created initial document.

Overview

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DISCLAIMER

The information contained in this document may include statements about Oracle’s product development plans. Many factors can materially affect Oracle’s product development plans and the nature and timing of future product releases. Accordingly, this Information is provided to you solely for information only, is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

This information may not be incorporated into any contractual agreement with Oracle or its subsidiaries or affiliates. Oracle specifically disclaims any liability with respect to this information. Refer to the Legal Notices and Terms of Use for further information.

Analytics

New Metric: Auto Click

A new metric, Auto Click, is added to the Email Clickthrough Subject Area. You can use this metric to view the number of click-throughs detected as being auto-generated by scanning or privacy tools. These click-throughs are not included in the Total Clickthroughs metric or any associated click-through rates. Auto Click metrics will only start being captured after the 22B update.

Apps

Updates to Oracle CX Apps for Eloqua are now scheduled as monthly maintenance, and do not require any platform downtime. View the 2022 Oracle CX Apps Release Dates.

Infinity Action Center App Updates

The Oracle Infinity Action Center app has been updated to allow matching on hashed ID email address and phone number fields on the page.

IMPORTANT: This feature is currently released under our Controlled Availability program. Oracle Infinity Action Center and Oracle Infinity Streams are required to use this feature. To request access to this feature, please log in to My Oracle Support and create a service request. Note that access to this feature is not guaranteed and will be evaluated based on customer needs.

Oracle Commerce App

With the Oracle Commerce app, you can register Oracle Eloqua contacts as shoppers in your Commerce instance as well as grant them promotions. By having Commerce actions available in Eloqua, you can use them as you're building campaigns to drive increased conversion.

IMPORTANT: Oracle Commerce is required to use this feature.

Campaigns

New SMS Decision Steps on Campaign Canvas

Two new decision steps for SMS will be available when you design campaigns using the Campaign Canvas:

  • Replied to SMS: Evaluates incoming reply keywords and messages
  • Sent SMS: Evaluates send of a message to contacts

IMPORTANT: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing. No additional steps are required for customers that are already enabled for SMS.

Engage

Custom Contact Views for Oracle Eloqua Sales Tools for Microsoft Outlook Add-in

As an Oracle Eloqua administrator, you can now create custom contact views for your sales reps who use the Oracle Eloqua Sales Tools for Microsoft Outlook.

  • Administrators create and share contact views with sales rep using existing Eloqua contact view management and access settings.
  • When sales reps with the Manage Contacts action permission create new Eloqua contacts using the add-in, they can now choose the contact view to use.

IMPORTANT: This enhancement is expected to be delivered as part of our 22.05 CX Apps release (view all 2022 Oracle CX Apps for Eloqua Release Dates).

Engage Send Limits

If you are an Eloqua administrator, you will be able to limit the number of sales emails that a rep can send to the same contact over a period of time. These limits can help you prevent contact fatigue and unsubscribes, which also helps maintain your domain's reputation.

IMPORTANT: This enhancement is expected to be delivered as part of our 22.05 CX Apps release (view all 2022 Oracle CX Apps for Eloqua Release Dates). After the Engage app update is available for your environment, you can request access to this Controlled Availability feature. Log in to My Oracle Support and create a service request. 

Lead Scoring

Lead Scoring Model Limits

As of the 22B update, Oracle Eloqua will limit the number of lead scoring models that you can have active. Support for multiple active lead score models is included in the Standard and Enterprise trims or as an add-on to the Basic package.

Mobile

SMS Enhancements

If you have SMS enabled in your Oracle Eloqua environment, you will see the following enhancements:

  • You can choose to apply phone number validation on the Contact Fields Mobile Phone and Business Phone. Validation is available in the Contact user interface and on form fields.
  • When designing forms, you can add form processing steps to manage SMS preferences, such as phone number opt-in and opt-out, subscribe contacts globally, and unsubscribe contacts globally.
  • You can manage invalid keyword response messages from the SMS Setup page. You can create one response messages for each code, to be sent for invalid incoming keywords.

IMPORTANT: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing. No additional steps are required for customers that are already enabled for SMS.

Programs

Audience Split Decision Step on Contact Program Canvas

Audience Split is a new decision step on the Contact Program Canvas. This step splits the audience into two groups. The decision is a percentage-based routing to either a Yes or No path.

Security

Data Export Security Updates

Oracle Eloqua has the following improvements in data export security:

  • Data Export will now honor Contact Security based on the Eloqua user that creates the export.
  • The Eloqua user that creates the export will now be added to the Data Export area.

Supported Browsers

Supported Browsers

Chrome 100 and Firefox 98 are the A (Best Choice) browsers for Oracle Eloqua.

User Experience

Automated Certificate Management

Oracle Eloqua is moving toward securing all customer-branded domains with Eloqua-owed DV SAN certificates. This will include automatic renewal of the certificates prior to their expiration.

IMPORTANT: This is a Controlled Availability feature that will be rolled out over time. Pods 6 and 7 will have this feature available in the 22B update. We plan to make it available for other pods in the months following the 22B update. There is no additional cost for this feature, however you may be required to work with your IT team to make changes to your existing domain configuration. You can check if this feature is enabled for your site by checking the certificate management screen. When it is available in your environment, you can request access to this Controlled Availability feature. Log in to My Oracle Support and create a service request.

Developer Changelog

Bulk API Updates

The Oracle Eloqua Bulk API has the following updates:

  • Bulk API form submit activity exports will now check the Visitor link to Contacts by first checking the Contact ID set upon form submission. 
  • Import definitions now include an updateRuleByField parameter, which specifies how Eloqua should handle updating records by field. If you do not specify an updateRuleByField, or leave a field out of updateRuleByField, then the rule type defaults to the rule set with updateRule.

CDO App API Endpoints Search Limits

With the 22B update, Custom Data Objects (CDOs) with more than one million records are being updated to accept only one search request at a time using Application API 1.0 and 2.0 endpoints in certain conditions. Requests will be limited when searching using only non-indexed fields or not including an indexing field without a leading wildcard. For more details, see Product Notice: Eloqua Retrieve a List of CDO App API Endpoints Search Limits [May 2022].