Update 23B

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date	Module	Feature	Notes
14 APR 2023			Created initial document.

Overview

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Eloqua Marketing Automation

User Experience

Eloqua's Redwood Experience

Explore Eloqua's New Redwood Experience

Redwood is the name of Oracle's next generation user experience. Redwood brings a consistent experience across Oracle products, and is now available for Eloqua in controlled availability.

Join the controlled availability program:

• Opt-in by opening an SR (Service Request) with Oracle Support
• Decide whether all users or only certain users can use the new Redwood experience 

Once you're in, you'll be able to:

• Switch back and forth between the Redwood experience at any time from the Eloqua menu

• Explore the user experience in the following feature areas:
  • My Eloqua
  • Contacts
  • Accounts
  • Microsites
  • Campaign Settings

Administration

In-app Certificate Expiration Alerts

For those without Automated Certificate Management enabled, a new in-app alert banner directly within Eloqua will activate 30 days in advance of any of your 3rd party, customer-owned certificates expiring as a proactive warning.

• Will appear upon login and when navigating to the My Eloqua page
• Users can clear the alert by clicking on the ‘X’ in top right. The alert clears automatically after a brief period of time
• Can click on in-app alert and it will bring you to the certificate management area for details
• Will display until certificate is renewed
• Certificate expiry notifications in-app will only appear if Automated Certificate Management not enabled

NOTE: For more information about Automated Certificate Management, please review the Product Notice in Topliners.

Automated Certificate Management - In App Alerts

For those with Automated Certificate Management enabled, a new in-app alert banner directly within Eloqua will activate if any domains have DNS configuration errors.

• Will appear upon login and when navigating to the My Eloqua page
• Can click on in-app alert and it will bring you to the DNS configuration screen for details
• Users can clear the alert by clicking on the ‘X’ in top right. The alert clears automatically after a brief period of time
• DNS Error notifications only appear if Automated Certificate Management is enabled

NOTE: For more information about Automated Certificate Management, please review the Product Notice in Topliners.

Analytics

Reporting API - Controlled Availability

Access Eloqua Insight data using the new Reporting API

• RESTful API build using the OData protocol
  • Extract reporting data directly from the Insight data-warehouse
  • Highly consumable - accessible programmatically and/or through standard interfaces
    • Supports data lake/data ware house integrations
    • Provides native connections through standard interfaces (i.e Excel)

NOTE: Limited Controlled Availability Program Opens with the 23B release. More information will be provided in early May for customers who are interested in applying. 

Advanced Intelligence

Subject Line Optimization Improvements

Subject Line Optimization improvements are being implemented:

• Uses AI/ML to identify words or phrases that encourage email engagement
• Predicted open rate that guides marketers in creating more engaging subject lines
• Regularly trained prediction model that updates based on the results of previous subject line performance

Releases in Controlled Availability for those with the Oracle Advanced Intelligence Add-on for Eloqua

Apps

Guided Campaigns App for Eloqua

The Guided Campaigns App for Eloqua is expected to become generally available in late April. 

Enhancements with 23B include:

• Email Signatures now supported
• Support selecting content from Oracle Content Management in an email (images and documents)
• See opportunity performance data in the Campaign Performance Dashboard (with Oracle Sales integration)
• Send account engagement scores to Oracle Sales through the Oracle Sales integration app

NOTE: A subscription for the Fusions Marketing Guided Campaigns app for Eloqua and the Oracle Content Management Starter Edition is required. Please contact your account manager for more information. 

Campaigns and Programs

Program Canvas Enhancements

Move Step Members by Status

• New drop down with every status will enable the user to select all records with a specific status and move those members

Source Campaign Id

• View Step Members in Program Canvas will now include Source Campaign Id

New Sending Options in Simple Campaigns

New sending options within Simple Campaigns:

• Send email to unsubscribed members
• Send email to master exclude members

Data

Upload History Report Enhancement

Bulk API sync URL will now be included in the Upload History report

Emails and Landing Pages

Intermediary Unsubscribe Landing Pages

Add intermediary unsubscribe landing pages that will help protect against unintentional unsubscribes resulting from email scanning tools. 

• Offers a solution for direct unsubscribe links
• Easy to implement
• Customize to reflect your brand
• Enable from the email configuration screen

Integrations

Salesforce App - Import Deleted Campaign Members

• Exclude deleted Salesforce Campaign Members from Eloqua Campaigns
• Imports > enable users to sync deleted Salesforce Campaign Member records to Eloqua
• Last 30 days only or earlier if an admin has purged the Recycle Bin

Salesforce App - Run Contact or Account Update Before Custom Object Sync

Maintain data accuracy while syncing Contact or Account data between Sales and Marketing

• Imports > enable users to sync Contact or Account updates before syncing data to Eloqua Custom Object

Example:

• Users configure Campaign Members import to Eloqua Custom Object
• Salesforce Contact email address changes
• Users configure Contacts import to run before Campaign Member Custom Object update
• Custom Object import always runs after Contacts import
• Result: updated Eloqua contact and updated related Eloqua Custom Object Campaign Member record - no duplicate Eloqua contacts created

Salesforce App - Email Address Unsubscribe

Do not import Contacts if they are already globally unsubscribed

• Imports > Change the global subscription status of email addresses without having to create a Contact

Details:

• Select any Salesforce Source Object
• Select the new “Contact Email Address” Target Object
• Email address is a unique identifier
• Result: email addresses will be globally unsubscribed regardless of whether Eloqua Contact exists

Salesfore App - Re-sync Marketing Activities

Re-sync Eloqua Marketing Activities if the previous sync is partially successful. 

• Maintain data accuracy while syncing Marketing Activity data to Sales
• Marketing Activities > Re-run previous syncs that were completed with a “Warning” status

Salesforce App - Upsert and Campaign Response Actions

Upsert and Campaign Response Actions are updated to support Salesforce Contact object name changes

• Better interoperability between Eloqua and Salesforce

• Upsert Action and Campaign Response Action will create or update Salesforce Campaign Members even if the related Salesforce standard Contact object name has changed (no UI changes in the Salesforce App)

Salesforce App - Updates to Email Notification Templates

Visual updates have been made to the Salesforce App Email Notification Templates

Oracle Sales App - Import Merged Contacts

Updates have been made related to importing merged contacts

• Maintain data accuracy while syncing Contact or Account data between Sales and Marketing
• Users can import merged (or non-survivor) Contacts on the Oracle Sales side

Marketing Operations Center

Count of Custom Objects Added to Marketing Operations Center

Count of total Custom Object records will be added to the Marketing Operations Center

• Total Custom Object Records and Net difference will be visible on the main page
• The drill down report will show the total Custom Object records over time, as well as the total Created Custom Object Records over time

Minor Layout Change

The Marketing Operations Center will be rearranged with Contacts, Custom Objects taking the place of Page Views.

Mobile

SMS Segment Filters

Additional filter criteria around SMS status and activities have been introduced:

• Sent Any SMS
  • This will select contacts based on the number of SMS sent to them, along with other criteria such as SMS purpose etc.

• Clicked Any SMS
  • This will select contacts based on the number of SMS clickthroughs by them, along with other criteria such as SMS purpose etc.

• Globally Subscribed to SMS
  • This will select contacts that globally subscribed to SMS in the specified time range.

• Globally Unsubscribed from SMS
  • This will select contacts that globally unsubscribed from SMS in the specified time range.

IMPORTANT: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing. This will be gradually made available to all customers that have enabled SMS.

SMS Step on Campaign Canvas

Introducing two new sending options on the SMS step within Campaign Canvas:

• Resend to previously sent phone numbers

• Send to opted-out phone numbers
  • Applicable for Transactional SMS only
  • Requires action permission – Send Transactional SMS to Opted Out Phone Numbers 

The SMS step will now not send SMS to phone numbers outside the regions served by the SMS codes. 

IMPORTANT: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing. No additional steps are required for customers that are already enabled for SMS.

Security

File Upload Anti-Virus Scanning

Protecting contacts from malicious files via emails and landing pages, starting with 23B files will be scanned during upload:

• Images & file storage
• Emails & Landing Pages

If malware is detected during upload, upload will not complete and a message will be displayed informing user that the upload failed due to a corrupt file and to try again with a different file.

Segments

Segmentation Performance Improvements

To help improve segmentation performance, we are changing the way segments are calculated. 

• Current Behaviour: Each filter execution of segment is against the whole contact database and we calculate the final segment count based on the contacts in the included filter minus the contacts in excluded filter.

• After 23B: exclusions will be applied only on the contacts returned from the other Included filters in the segment.

NOTE: There will be no impact to the final segment count

Developer Changelog

Application API Enhancements

API endpoints now available to manage asset folders:

• Campaign folders
• Email folders
• Form folders
• Hyperlink folders
• Image folders