Update 23C

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Overview

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Eloqua Marketing Automation

User Experience

Eloqua's Redwood Experience

Explore Eloqua's New Redwood Experience

Redwood is the name of Oracle's next generation user experience. Redwood brings a consistent experience across Oracle products, and is now available for Eloqua in controlled availability.

Join the controlled availability program:

• Opt-in by opening an SR (Service Request) with Oracle Support
• Decide whether all users or only certain users can use the new Redwood experience 

Once you're in, you'll be able to switch back and forth between the Redwood experience at any time from the Eloqua menu

Additional feature areas added with 23C include:

• Settings Landing Page
• Fields, Views, and Tracked Fields
• External Activity Asset and Activity setup
• Email Group Setup

NOTE: Available in open controlled availability. Enhancements only visible if you have requested access to Eloqua's Redwood Experience previously. You request access to the CA program at anytime by by opening an SR (Service Request) with Oracle Support.

User Interface

Simplified Eloqua Login

Introducing a new single URL for all login methods: https://login.eloqua.com/sitelogin

• Optional to use  – you decide when and if to use
• One URL for all workflows and simplifies Eloqua integrations like Sales Tools or CRM integrations

User login data now processed inside your geographical Pod location

Eloqua redirects the login flow

• User redirected to SSO screens or Eloqua login based on your instance set up

NOTE: The new URL available for use as of Tuesday, August 22, 2023 - not the date your Eloqua POD receives the 23C rollout.

Apps

Guided Campaigns App for Eloqua

New Simple Email Campaign Tactic

• Single Email Campaign
• Create an Email from an Eloqua Template
• Direct Responses to an Eloqua program for routing or qualification to CRM

NOTE: A subscription for the Fusions Marketing Guided Campaigns app for Eloqua and the Oracle Content Management Starter Edition is required. Please contact your account manager for more information.

Eloqua Webhook App

New Eloqua Webhook App Controlled Availability program is launching. Initial features will include:

• Outbound data flow
• Push Eloqua Contact data to 3rd parties from Eloqua Campaigns or Programs (POST requests)
• Multiple webhook configurations
• Test the webhook configuration before enabling it

Contacts

Contact Field Dependency Export

Added an option in the “Show Field Dependencies” for contact fields to export all dependencies

• The export will allow users to audit dependencies of contact fields past the 1000 limit currently in the UI
• Selecting Export will allow users to export the dependencies as a CSV or Excel file

Custom Objects

Delete All Unmapped Custom Object Records

New option added to the Custom Objects menu to delete all unmapped records

• Selecting “Delete” will delete all records that are not mapped to a Contact or Account and are not read only
• Selecting “Override and Delete” will delete all records that are not mapped to a Contact or Account, including the records that are read only

Data

Account Engagement Score Algorithm Updates

Account Engagement Score updates to increase the distribution of scores across accounts

• Arriving Sunday immediately following your POD 23C rollout, the new scoring algorithm will be used your following scoring cycle
• Score now includes 2 decimal places for even finer score precision

Data Tools

Unrestricted Web Data Lookup Update

As the next stage of sunsetting unrestricted data lookups, you will no longer be able to uncheck the “Restricted data look up will only return data if the visitor is already linked to that contact” checkbox for any new or currently restricted contact based web data lookups.

• Any currently unrestricted web data lookups will continue to have the checkbox available and unrestricted with the check box unchecked until the time the restricted checkbox is enabled and the web data lookup is saved.

NOTE: As best practice you are recommended to not use any unrestricted web data lookups.  Please reach out to support who can assist you in identifying any unrestricted web data lookups in your Eloqua environment

Integrations

Salesforce App Enhancements

Actions > Eloqua callback > Sync additional text or dates

• In addition to the Salesforce Record ID, sync back to Eloqua static text, static date or dynamic date
• Available for Create, Update and Upsert Action types
• Example: users can sync the exact timestamp of when the Salesforce Lead ID is populated on Eloqua Contact

Oracle Sales App Enhancements

Imports > Add support for Partner and Partner Contact CX Sales Objects

• Enable Eloqua and CX Sales users to integrate Partner Relationship Management Contacts
• The functionality will become available to CX Sales App users after Aug 18, 2023 across all Eloqua PODs

Imports > Post Processing > SMS Opt-In / Opt-Out

• Users can automatically update Eloqua Contacts Mobile Phone SMS Opt-In/Opt-Out status from CX Sales CRM

NOTE: Also known as the CX Sales App

Salesforce Native SSO Integration

A note was added to the Salesforce SSO integration screen to clarify that is for use with a native Salesforce integration, only.

Landing Pages

Automatically Expire and Redirect Eloqua Landing Pages

Set an expiration date and time for Eloqua landing pages and redirect existing landing page to new destination URL.

• When expired, visitor will not see original landing page
• Ideal for time sensitive campaigns such as contests, webinar and event registration
• Easy for marketers to enhance visitor experience and prevent visits to out of date landing pages
• Hands-off management for marketers, and no custom code required

Hyperlink Tracking Updates

Simplify the configuration of hyperlink properties and redirect tracking

• Consistent behavior when an Eloqua Landing Page is added as a landing page or webpage link type
• Add redirect tracking is disabled if a Landing Page is detected in the webpage URL field
• Hover over text and link to help doc to clarify that Eloqua Landing Pages are tracked by default
• Eloqua Landing Pages are tracked by default, no need to enable any tracking

Marketing-Level

Page Tag Updates

Add new folders option to Auto Page Tagging rules and Auto Meta Tagging rules

• When a new folder is added to the sitemap while this option is selected, it will be auto selected by a tagging rule
• Auto page tag rules will inherit the page tag of the parent, as well as it’s folder name
• Auto meta tag rules will crawl the page and add the page tags based on the meta names defined in the rule as usual

Mobile

Increased Reporting Speed of SMS Events

SMS Events are now reported in near real-time

• Eliminates the wait of contact records on SMS steps on the campaign canvas
• Eliminates the delay in reporting updates

NOTE: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing.

SMS Code Permissions

Manage user access to SMS codes

• Set View & Security permissions for SMS codes
• The permissions are available as
  • Default asset permissions for SMS codes, at security group level
  • Asset level permissions for individual SMS codes, at code level

NOTE: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing. No additional steps are required for customers that are already enabled for SMS.

SMS Segment Filters

Additional filter criteria around SMS activities have been introduced:

• Replied to Specific SMS
  • Select contacts based on the number of replies to specific SMS
• Sent Specific SMS
  • Select contacts based on the number of specific SMS sent
• Clicked Specific SMS
  • Select contacts based on the number of clickthroughs of specific SMS

NOTE: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing. This will be gradually made available to all customers that have enabled SMS.

Developer Changelog

Bulk API Updates

External Activities are available to export via Bulk API - one of our top Dream It idea requests!

• New Activity Type:
  • ExternalActivity
• ExternalActivity Fields:
  • Activity.Id
  • Activity.Type
  • Activity.CreatedAt
  • Activity.ExternalAssetType
  • Activity.ExternalAssetName
  • Activity.ExternalActivityType
  • Activity.Campaign.Id
  • Activity.Contact.Id
  • Activity.ExternalId

Additionally, Bulk API definition deletion when App uninstalled has been added.

Application API Updates

New Lookup Table Application API endpoints:

• Retrieve
  • GET /api/rest/2.0/assets/lookupTables
  • GET /api/rest/2.0/assets/lookupTable/{id}
  • GET /api/rest/2.0/data/lookupTable/{parentId}/lookupTableEntries
• Update
  • PUT /api/rest/2.0/assets/lookupTable/{parentId}/LookupTableEntry/{key}
• Delete
  • DELETE /api/rest/2.0/assets/lookupTable/{parentId}/LookupTableEntry/{key}

Additionally, a new property, isExitHistoryDisabled, will be added to the Application API Campaign and Program endpoints

Reporting API Updates

New endpoints released:

• Form Submission
• Landing Page Analysis
• Device
• Auto Metrics (Auto Open and Auto Click)
• Email Rates (Open Rate, Clickthrough Rate, click-to-open Rate)

NOTE: The Reporting API is available in closed controlled availability (CA). 23C updates are only available for those taking part of the CA Program.