What's New

Update 24B

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

The table includes a chronological listing of document changes.

Overview

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Feature Summary

Eloqua Marketing Automation

User Experience

Eloqua's Redwood Experience

Explore Eloqua's Redwood Experience

Redwood is the name of Oracle's next generation user experience. With 24B, we have added Simple Campaign guided process to our Redwood Experience in Eloqua. 

Enhancements also included with 24B:

• Contacts page: New grid display to maximize display area and improve performance

• Campaign launcher:

  • Search enhancements to support filtering by status, type, and date

  • Create a new folder in the context of moving objects

As a reminder, these areas are already available in our Redwood Experience as they were added in previous releases:

• Redwood Experience switch directly within the Eloqua platform is now available to all users!

• Redwood already available in these functional areas:

  • My Eloqua
  • Contacts, Accounts
  • Campaign Launcher
  • Campaign Settings
  • External Activity Setup
  • External Activities Upload
  • Fields and Views, and Tracked Fields
  • Hyperlinks Manager
  • Microsite and Email Group Setup

Simple Email Campaigns and Contacts Overview

Steps to Enable

You don't need to do anything to enable this feature.

Administration

Updated Process for Uploading SSL Certificates 

• Customers no longer need to open support requests when uploading SSL certificates for microsite and application domains (not yet available for image domains)
• Certificate installed automatically to speed up the process, removing manual steps by both the customer and support
• Messaging within Eloqua has been updated to highlight this new process

Upload Certificate

Streamlined process to upload new SSL certificates.

Steps to Enable

You don't need to do anything to enable this feature.

Advanced Intelligence

Generative AI: Content Generation

Generate engaging text content powered by AI. Ability to generate text recommendations using text input prompts. Create new variations based on existing text content.

Available on following editors:

• Email
• Landing Page
• SMS

Sample AI Assist View

Sample Editor View

Reducing the time and cognitive load on marketers. Freeing up time to focus on higher value activities.

Steps to Enable

NOTE: Invite-only Controlled Availability release with 24B.

Tips And Considerations

Note: Expected to be rolled out to all AI SKU customers by 24C (Aug 2024)

Key Resources

• Oracle Eloqua Help Center: Advanced Intelligence Add-on

Access Requirements

• Requires the Oracle Advanced Intelligence Add-on SKU for Eloqua
• Requires the Oracle Eloqua SMS Add-on for SMS areas/editor
• Invite-only CA release with 24B.

Apps

Oracle’s Zoom App for Eloqua

Enhancement for the Oracle's Zoom App for Eloqua include:

• Support for numeric, date, and static fields.
• Attended and Registered Decision Steps to check whether Contacts attended or registered for the Zoom webinar (follow-up emails)

Sample Registration and Attended Decision Steps

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

• Became generally available as of February 2024
• Supports Zoom Webinars and Meetings

Key Resources

• Learn more about Oracle's Zoom App for Eloqua

Access Requirements

NOTE: Also requires Zoom subscription

Guided Campaigns App for Eloqua

• App Language Localization
  • Aligns with Eloqua apps and Sales Tools supported languages
• Usability enhancements:
  • Define Campaign name on tactic creation
  • Allow user to set Opportunity Qualification program defaults
  • Additional helper text through the application

Preview of Guided Campaigns UI in non-english language

Steps to Enable

NOTE: A subscription for the Fusion Marketing Guided Campaigns app for Eloqua is required. Please contact your account manager for more information.

Tips And Considerations

• Arrives as part of our April Apps Release (April 19, 2024)

Key Resources

• Oracle Eloqua Help Center: Eloqua's Guided Campaigns Add-on
• Oracle Eloqua Help Center: Supported Languages

LinkedIn Campaign Manager App Enhancement

Company Matching Action Service

• Send company information from Eloqua contacts directly from the Oracle Eloqua campaign canvas to LinkedIn
• Match against LinkedIn Companies using company name and website domains from Eloqua contact

Matched Company Audience

Steps to Enable

To enable this feature you need to log a Service Request (SR).

Note: The Company Matching Action service is in controlled availability. Please log an SR with Oracle Support to have the feature enabled.

Key Resources

• Oracle Eloqua Help Center: LinkedIn Campaign Manager App

Campaigns

Split Decision Step Enhancement

Audience split decision step splits contacts down different paths by percentages. With 24B it has been updated to provide more random outputs.

Audience Split Decision Step

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

• Oracle Eloqua Help Center: Decisions Steps

Developer Changelog

Reporting API is now Generally Available!

Access Eloqua Insight data using the new Reporting API, now generally available to all customers.

• RESTful API build using the widely OData protocol
  • Programmatically extract reporting data directly from the Insight data-warehouse
  • Consume a rich set of data with built in business logic derived from Insight subject areas
    • Supports data lake/data ware house integrations
    • Provides native connections through standard interfaces (i.e Excel)
  • Seamlessly integrate the Reporting API to consume data into data lakes/warehouses and ODATA connectors, facilitating streamlined data management.

Steps to Enable

You don't need to do anything to enable this feature.

Bulk API: New validation error if attempting to delete data when sync in progress 

New validation error if attempting to delete data when sync in progress. When attempting to delete data when there is an associated sync in progress, we will return a“409 There was a conflict.” validation response.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

• Impacts all Bulk API delete data endpoints

Key Resources

• See product notice for additional details: Eloqua Bulk API – New validation error if attempting to delete data when sync in progress [May 2024]

• View changes for Eloqua's APIs including, new features, significant recent changes, and platform notices, on the Eloqua Developer Changelog.

Application API: Contact Activity - New Campaign ID field

• CampaignId is added to fieldValues for SMS activities for the Contact Activity Application API 2.0 endpoint:

GET /api/REST/2.0/data/activities/contact/{id}/{type}

• This will return the Campaign ID of the Eloqua Campaign linked to the SMS activity
• CampaignId is returned for the following activities:
  • SMS Send
  • SMS Delivery
  • SMS ClickThrough
  • SMS Reply
  • SMS Bounceback
  • SMS Fail

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

• See product notice for details: Eloqua Application API 2.0 - New “CampaignId” field for SMS activities added to Retrieve a list of Activities Endpoint [May 2024]

• View changes for Eloqua's APIs including, new features, significant recent changes, and platform notices, on the Eloqua Developer Changelog.

Engage

Microsoft Outlook Add-in Update

Oracle Eloqua Sales Tools for Microsoft Outlook add-in was updated to address an issue where the plugin was duplicating text in the body of an outlook email.

If your IT department wants to manage the release, a mass deployment is required before the release contact support for details on mass deployment.

Steps to Enable

You don't need to do anything to enable this feature.

Access Requirements

Note: Arrives with the 24.04 Apps release (April 19, 2024)

Forms

View User Permissions

• Users will now be able to properly view form processing steps within the form when they have view permission to the form, without the need to give those users edit permissions
• This will not allow any users who do not have view permissions to view the form, this will only allow users who have already been given view permission see the form configuration without the risk of modifying the form

Sample Asset Permissions View

Form Processing Step

Steps to Enable

You don't need to do anything to enable this feature.

Form Spam Protection: Resubmit

• A new option has been added to Form Spam Data within the form area in Eloqua
• If there is a submission that was flagged as spam that should have been a valid submission, right clicking that submission will allow users to mark it as not spam

Mark as not spam

More flexibility to adjust submissions inadvertently marked as spam

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

• Resubmitting the submission as not spam will trigger the processing steps using the data collected for that submission
• The submission will check field validation to avoid resubmitting data if required fields or invalid data would have blocked it
• Only submissions marked as spam after 24B is released will be able to be resubmitted using this User Interface.

Key Resources

• Oracle Eloqua Help Center: Form Spam Protection Overview

Access Requirements

NOTE: Available for all customers, Form Spam Protection is an optional GA (general availability) feature. If you do not already have it enabled, please contact Oracle Support and they will it enable it for you.

Integrations

Salesforce App Enhancements

Campaigns Exports > Sync Eloqua Campaign Metrics to Salesforce for reporting and attribution purposes

• Daily scheduled exports to Salesforce Campaign object that can also be triggered on demand
• Utilizes Eloqua Reporting APIs
• Supported metrics:
  • Email Activities
  • Form Activity
  • Web Activity
• Can be filtered based on the Campaign attributes
• Includes operational reports

Campaign Exports

Marketing Activities Exports > External Activity Type

• Export external activities to automatically create tasks in Salesforce
• Includes all common activity sync capabilities, such as filters and operational reports

Marketing Activities Export

Imports > Support of Salesforce Polymorphic fields

Controlled Availability. Request access by submitting an SR with Oracle Support

• Polymorphic relationships are a Salesforce Object Query Language (SOQL) feature that allows querying data from different types of objects using a single field
• For example, you can use the polymorphic field OwnerId to query the owner of any record, whether it is a user, a queue, or a group
• In this example, if a custom field is added only to the User object, then a special handler must be added to the SOQL query to account for both situations (the owner being a queue versus a user versus a group)
• The Salesforce App is now able to adjust underlying SOQL queries to account for this scenario automatically
• Currently supported polymorphic fields:
  • Lead.OwnerId
  • CampaignMember.LeadOrContactOwnerId
  • Case.OwnerId

Enable Polymorphic FIeld Import

Evolving the Salesforce App to meet your business requirements.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

Key Resources

• Oracle Help Center: Learn more about the Salesforce Integration App

Oracle Sales App Enhancements

Action > Upsert Action

• Create or update 2nd-level CX Sales object records
• Similar to other Action types, can be used in Programs or Campaigns
• For example, it can be used to add Product details to the related Sales Lead in CRM
• Uses CX Sales Bulk Upload process

App Configuration for Oracle Sales Integration

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

• Oracle Eloqua Help Center: Learn more about the Oracle Sales App Integration

Landing Pages

Microsite Management

• Ability to unlink Landing Pages from microsites
• Helps to enable Automated Certificate Management, by removing old microsites with invalid DNS configurations
• The Unlink microsite landing page dependencies action permission can be added to any security group to allow users of that group to perform this action

Microsite Setup

Dependencies

Makes it easier to cleanup and delete old microsites with many dependencies.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

• Oracle Eloqua Help Center: Microsites

Segments

Segment Filters: Custom Object Created/Modified On

Updates to to the segment functionality with 24B includes:

• Two new options have been added to the segment filters:
  1. “Has Linked Contact in Custom Object” and
  2. “Has Linked Account in Custom Object”
• Filter criteria has been split to Custom Field Conditions and System Field Conditions
• New options in System Field Conditions will allow the filter to target Last Modified on and Created on of the linked custom object records within the criteria

These will be combined with the filter criteria of the Custom Field Condition to allow for granular targeting of recent records, excluding of aging records, or pinpointing other dates related to the custom objects.

Add Custom Field Condition

Using Custom Field Condition

Allows for more granular targeting in the creation of segments.

Steps to Enable

You don't need to do anything to enable this feature.

View User Permissions

• Users will now be able to properly view segment filter criteria in the segment if they have the correct view permission to the segment without the need of that user to edit the segment
• This will not allow any users who do not have view permissions to view the segment, this will only allow users who have already been given view permission see the full segment without the risk of modifying the segment

Asset Permissions

Sample Preview of View with Appropriate Permissions

Steps to Enable

You don't need to do anything to enable this feature.