This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Product | Feature | Notes |
|---|---|---|---|
| 23 JUL 2021 | Created initial document. |
This guide outlines the information you need to know about new or improved functionality in this update.
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Account and User Administration
When administering query parameters in the Settings feature, you can now set a parameter to be usable in both Analytics and Actions. There is no change for how these parameters are used in Infinity Analytics, but you can now also make parameters available for use in the new Infinity Actions feature. For example, you may want to use a query parameter as part of a filter in your Action rules.
Use element visibility tracking to analyze whether your web page visitors have visited a particular section of the page.
Maxymiser Module in the Data Collection App
The Data Collection App now enables you to administer the Maxymiser module.
Real-time Data Transfer from Infinity (SDK module)
The Infinity module from the Oracle CX Mobile SDK is now enabled to transmit behavior data in real time from the mobile apps.
Simplified Behavior Tracking helps you capture contextual information for visitor actions on your web pages. You can now capture additional information on click actions, such as button clicks, link clicks, and page element clicks like banners, footers, and so on.
Oracle Infinity's Digital Behavior ID Matching uses a semantic model to associate events to people, devices, companies and households by learning from past observations. It is applicable to profile stitching, anonymous to known, cross-client, cross-device and cross-channel identification, including shared device scenarios.
IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.
Use opportunity cards to learn and understand how to easily configure and take action on a range of common marketing use cases.
Each opportunity leads to a More Details screen which provides further information, such as:
- What is this opportunity?
- Why is it important?
- When should I action it?
- Where and how do I action it?
IMPORTANT: You must have Infinity IQ to use this feature.
Configure Connections and Actions for Oracle Maxymiser
Configure a connection from Oracle Infinity to your instance of Oracle Maxymiser. After you have created a connection, it can then be used in an action; when the rules of the action are identified in real time, relevant Infinity data can be delivered to your Maxymiser campaigns for personalizing content and messaging.
Configure Connections and Actions for Oracle Responsys Supplemental Tables
It is now possible to send Oracle Infinity data to Oracle Responsys supplemental tables using the new Connections and Actions features. When configuring a Responsys connection, you can choose to configure a supplemental table as your destination. After you have configured and enabled your supplemental table destination as a part of your Responsys connection, it is then available for use in an action. You'll enable your action and, as its rules are met, Infinity will trigger the delivery of behavioral data to Responsys in real time and populate the supplemental table you've configured.
A new set of behaviors and scenarios are available to help you activate your data easily and with minimal configuration.