Cloud Readiness / Oracle Maxymiser
New Feature Summary
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  1. Update 19D
  1. Revision History
  2. Overview
    1. Campaign Designer
        1. Optimal Traffic Split
    2. Recommendations
        1. Product and Content Recommendations
    3. Reporting and Analytics
        1. Heatmaps

Update 19D

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Feature Notes
29 NOV 2019   Created initial document.

Overview

This guide outlines the information you need to know about new or improved functionality in this update.

DISCLAIMER

The information contained in this document may include statements about Oracle’s product development plans. Many factors can materially affect Oracle’s product development plans and the nature and timing of future product releases. Accordingly, this Information is provided to you solely for information only, is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

This information may not be incorporated into any contractual agreement with Oracle or its subsidiaries or affiliates. Oracle specifically disclaims any liability with respect to this information. Refer to the Legal Notices and Terms of Use for further information.

Campaign Designer

Optimal Traffic Split

The Optimal Traffic Split feature can speed up the conclusion of a campaign by up to 40% and can be applied before a campaign goes live.

Recommendations

Product and Content Recommendations

This new capability empowers marketers to increase cross-sells, up-sells, and engagement by promoting relevant products and content to each customer throughout their journey.

Reporting and Analytics

Heatmaps

Heatmaps visualize click, scroll, and hover behavioral data to indicate how visitors are interacting with your website. They make areas with more activity appear as hotter than areas with low visitor activity.