Cloud Readiness / Oracle Maxymiser
What's New
Expand All


  1. Update 20A
  1. Revision History
  2. Overview
  3. Feature Summary
    1. Campaign Designer
        1. MVT Support for Optimal Traffic Split
        2. Responsive Image Support
    2. Reporting and Analytics
        1. Attribute Filtering in Heatmaps
    3. Server-Side Testing
        1. Server-Side UI

Update 20A

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Product Feature Notes
28 FEB 2020     Created initial document.

Overview

This guide outlines the information you need to know about new or improved functionality in this update.

GIVE US FEEDBACK

We welcome your comments and suggestions to improve the content. Please send us your feedback at omcdocumentation_ca@oracle.com.

Feature Summary

Column Definitions:

Report = New or modified, Oracle-delivered, ready to run reports.

UI or Process-Based: Small Scale = These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.

UI or Process-Based: Larger Scale* = These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.

Features Delivered Disabled = Action is needed BEFORE these features can be used by END USERS. These features are delivered disabled and you choose if and when to enable them. For example, a) new or expanded BI subject areas need to first be incorporated into reports, b) Integration is required to utilize new web services, or c) features must be assigned to user roles before they can be accessed.

Ready for Use by End Users
(Feature Delivered Enabled)

Reports plus Small Scale UI or Process-Based new features will have minimal user impact after an update. Therefore, customer acceptance testing should focus on the Larger Scale UI or Process-Based* new features.

Customer Must Take Action before Use by End Users
(Feature Delivered Disabled)

Not disruptive as action is required to make these features ready to use. As you selectively choose to leverage, you set your test and roll out timing.

Feature

Report

UI or
Process-Based:
Small Scale

UI or
Process-Based:
Larger Scale*

Campaign Designer

MVT Support for Optimal Traffic Split

Responsive Image Support

Reporting and Analytics

Attribute Filtering in Heatmaps

Server-Side Testing

Server-Side UI

Campaign Designer

MVT Support for Optimal Traffic Split

Our existing optimal traffic split functionality has been expanded to support multivariate campaigns. You can apply an optimal traffic split in order to test and optimize more by reducing the time needed (by up to 40%) for each campaign to find a winner.

By reducing testing time, you can increase testing capacity and drill down on optimization goals.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

You have access to this capability. You can apply optimal traffic split from the Campaign Overview or Targeting page in Campaign Designer, where your campaign consists of 3 or more variants.

Key Resources

Responsive Image Support

SRCSET attributes are now supported in Campaign Designer, allowing you to define a set of images from which the browser can then choose the best image to display.

This saves you time when working on responsive websites and eliminates the need to use the code editor.This saves you time when working on responsive websites and eliminates the need to use the code editor.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

For access to this support, please update your CDAPI version to 1.22.

Reporting and Analytics

Attribute Filtering in Heatmaps

You can now filter visual insights provided by heatmaps using out-of-the box attributes such as New vs. Returning, Geo, Device Type, and Browsers.

You can hone in on unique features to better understand results displayed in heatmaps, then make decisions accordingly.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

This filtering functionality is now available on any account with access to heatmap capability. Please note that heatmaps are powered by Infinity Streams and require an Infinity Streams license.

Key Resources

Server-Side Testing

Server-Side UI

You can now manage both client-side and server-side campaigns all in one place, without needing to rely on development resources. Our new Server-side UI allows you to create, schedule, set-up, and modify server-side campaigns including updating Elements, Variants, Actions, and Targeting Rules, along with the ability to publish, pause, and update campaigns.

More staff can now manage both client and internal servers, freeing development resources for other tasks.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

Server-side campaigns need to be enabled for your site, please contact your Maxymiser representative for access to server-side.

Key Resources