This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Product | Feature | Notes |
|---|---|---|---|
| 28 AUG 2020 | Created initial document. |
This guide outlines the information you need to know about new or improved functionality in this update.
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Column Definitions:
Report = New or modified, Oracle-delivered, ready to run reports.
UI or Process-Based: Small Scale = These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.
UI or Process-Based: Larger Scale* = These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.
Features Delivered Disabled = Action is needed BEFORE these features can be used by END USERS. These features are delivered disabled and you choose if and when to enable them. For example, a) new or expanded BI subject areas need to first be incorporated into reports, b) Integration is required to utilize new web services, or c) features must be assigned to user roles before they can be accessed.
| Ready for Use by End Users Reports plus Small Scale UI or Process-Based new features will have minimal user impact after an update. Therefore, customer acceptance testing should focus on the Larger Scale UI or Process-Based* new features. |
Customer Must Take Action before Use by End Users Not disruptive as action is required to make these features ready to use. As you selectively choose to leverage, you set your test and roll out timing. |
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|---|---|---|---|---|---|---|
| Feature |
Report |
UI or |
UI or |
|
||
You can now activate campaigns based on a user interaction, DOM or URL change by setting up triggers visually. This is particularly helpful for Single-Page Applications (SPAs) websites which often present challenges when building optimization campaigns because the URLs don’t change.
This comprehensive SPA support enables you to change the style and content of dynamic page elements without relying on a developer.This comprehensive SPA support enables you to change the style and content of dynamic page elements without relying on a developer.
Steps to Enable
You don't need to do anything to enable this feature.
Tips And Considerations
SPA support must be enabled on your site. If you have enabled SPA support for your campaign and you still don’t see the TRIGGERS button, then you may be using our old version of SPA support. To upgrade please contact Oracle Support or your Oracle Maxymiser representative.
Key Resources
- Testing a single page application website on the Oracle Help Center.
Deliver the most relevant content at the right time and drive conversion by leveraging marketer-friendly, in-session personalization. Capture all aspects of in-session customer behavior such as page views, clicks, searches, time on page and other user actions to deliver real-time, tailored experiences to your customer via a visual configuration in Maxymiser.
This feature creates more specific personalization, which will help drive conversation.
Steps to Enable
You don't need to do anything to enable this feature.
Tips And Considerations
This capability requires Oracle Maxymiser and Oracle Infinity.
Key Resources
- Watch an end-to-end demo.
Configure any of your campaign integrations such as Infinity Analytics, Google Analytics or Adobe Analytics to be automatically added and enabled for every new campaign. This saves you time, and ensures that there is consistently with integration set-up details, and that it’s used in every campaign. Integrations can still be modified or disabled on a campaign by campaign basis. However, this new checkbox ensures you can automate the set-up of integrations you tend to use on a regular basis.
Streamline integrations with other analytics software with the simple click of a check box, saving you time and hassle.
Steps to Enable
You don't need to do anything to enable this feature.
Tips And Considerations
You can enable this by selecting the checkbox under each integration.
We’ve made multiple enhancements to our iOS and Android SDKs, including security enhancements and customer feedback:
- Printing version number on startup
- SDKs now log external device IPs
- Updated list of screen densities
- Security and documentation updates
Improvements to mobile platforms increase mobile capability with native apps.
Steps to Enable
Download the latest Oracle Maxymiser for Mobile Apps Cloud Service.
Campaign Generations can now be seen visually in the Campaign Performance Report. Columns beneath the primary chart display daily generations and the hover overlay displays the numeric total generations for the selected day. This enables you to quickly see any changes in generations (caused by a new ad campaign for example), and highlights potential campaign setup issues or traffic spikes. This can then prompt you to take some action, such as reviewing the campaign setup or filtering out certain traffic types. Previously this could only be done by filtering to each day of the campaign individually or exporting and interrogating the data.
Spot issues in a campaign faster in the Campaign Performance Report so your campaign runs as smoothly as possible.
Steps to Enable
You don't need to do anything to enable this feature.