Update 22A

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Overview

HAVE AN IDEA?

We’re here and we’re listening. If you have a suggestion on how to make our cloud services even better then go ahead and tell us. There are several ways to submit your ideas, for example, through the Ideas Lab on Oracle Customer Connect. Wherever you see this icon after the feature name it means we delivered one of your ideas.

GIVE US FEEDBACK

We welcome your comments and suggestions to improve the content. Please send us your feedback at omcdocumentation_ca@oracle.com.

DISCLAIMER

The information contained in this document may include statements about Oracle’s product development plans. Many factors can materially affect Oracle’s product development plans and the nature and timing of future product releases. Accordingly, this Information is provided to you solely for information only, is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

This information may not be incorporated into any contractual agreement with Oracle or its subsidiaries or affiliates. Oracle specifically disclaims any liability with respect to this information. Refer to the Legal Notices and Terms of Use for further information.

Responsys Express

Administration

Administration comprises all features accessible through Settings. All users can access Settings to administer their own user profiles. Instance Administrators can use Settings to view and manage their organization's configurations.

SSH2 Keys Configuration

You can now add and manage secure shell (SSH2) keys for your organization's instance. This is needed for file transfers through Connect.

Assets

Assets are the image content that you use to create more compelling marketing messages for your customers.

Asset Enhancements

You can now access the following options for your assets:

• From the image's sidebar with Renditions selected, you can copy an image's URL to use in the Message Designer code editor.
• You can use renditions options for images.

Multi-Select Asset Publishing

You can now multi-select assets for publishing instead of having to publish them individually.

Campaigns

Campaigns enable you to create orchestrated, end-to-end workflows for your contacts. They include all the essential elements you need to bring targeted contacts into a campaign, send messages, and pause or route contacts through the best paths.

Campaign Designer Enhancements

Campaign Designer has the following enhancements:

• From the Campaigns page, you can now click a campaign's card to open the campaign for editing.
• You can now find the Timer stage on the Action tab of the stage menu.
• You can search for segments and email messages when setting up stages.
• You can sort campaign cards in ascending or descending order by Last Modified date, Created date, and Name.

Campaign Progress Reporting

There are two new Campaign statuses: "Running with Errors" and "Ended". You can see a campaign's status on the Campaigns page. When you open a campaign that has a status of "Running with Errors", Campaign Monitoring shows you which stages have errors. 

Campaign Tactics

Tactics are pre-built campaign journeys designed to help you achieve specific marketing goals. You can select a tactic as a campaign starting point.

The following tactics are available:

• Simple Email
• General Promotion
• Welcome
• Post-purchase
• Cross-sell or Upsell
• Winback and Reactivation

Drag-and-drop Connections between Stages

You can now connect stages on the Campaign Designer canvas by dragging and dropping a connection from one stage to another.

Form Submit Stage

You can now use a form submission as an entry to a campaign. For example, when a new customer subscribes to receive email messages, your campaign can detect this and send a welcome email message.

New Stages in Campaign Designer

You can now use the following new stages in Campaign Designer:

• Event switch: You can use this switch to route contacts based on events (email clicks and email opens). It also provides a timeout path for contacts who don't perform the behavior. 
• Count switch: You can use this switch to route contacts by quantity and duration. For example, 10 daily winners of a drawing can be routed down a different path than the rest of the contacts.
• End stage: You can use this stage to have contacts exit a campaign flow. For example, you can use an End stage as the timeout path on an Event switch.

Send Time Optimization

Send Time Optimization (STO) is an add-on feature that allows you to send emails at the most optimal send time to each recipient.

IMPORTANT: This feature is available as an add-on that you can order for your instance. Please contact your account representative or Oracle sales.

Connect

Connect allows you to set up jobs that automate data transfers to and from attribute groups, segments, and event data feeds. You can run jobs one at a time or collect them into groups and run them sequentially. Connect uses Secure File Transfer Protocol (SFTP) to safely transfer the data.

New Events in Export Event Feed Data

You can now export Launch State, Campaign State, and Campaign Entered/Exited events in the Export Event Feed Data job.

Data Management

With Data Management, you can review, manage, and update your data model as needed. Use the Data Viewer to upload customer contacts and view customer contact data.

Data Explorer Renamed to Data Viewer

Data Explorer is now renamed to Data Viewer.

Data Viewer Enhancements

Data Viewer has the following enhancements:

• You can now see the total number of contacts in the search results. You can also view the total number of contacts you have selected in the results list. 
• The column containing the action menu for each row is always visible when you scroll through the columns in the Data Viewer.
• When you enter data manually, assistive text guides you on the correct format for attributes.
• You can move columns, and Data Viewer will show the new placement when you return to the page if you are using the same web browser.
• You can use the search bar to search contacts by email address, mobile number or customer ID. 
• When selecting attributes to view, you can select attributes from Basic Profile and up to four other attribute groups.

Integrations

Integrations provide connections between Oracle Responsys Express and other software, such as Oracle products or third-party systems. Use Applications to install, configure, and manage recommended apps. Use Settings to configure and manage other supported integrations.

Deliverability Plus

The Deliverability Plus service provides you with access to deliverability and competitive analytics solutions provided by eDataSource. This feature helps you understand the actual success of your campaigns and how to make those campaigns perform better.

IMPORTANT: This feature is available as an add-on that you can order for your instance. Please contact your account representative or Oracle sales.

Messages

Messages are the promotional and transactional content that you create to communicate with your customers.

IMPORTANT: Transactional messaging is available as an add-on that you can order for your instance. Please contact your account representative or Oracle Sales.

Blind Carbon Copy

Blind Carbon Copy (BCC) allows you to send a blind carbon copy email for every individual email sent during a campaign's launch. The BCC email received will give you a copy of the individual recipient’s email, with the proper FROM address, the recipient’s address in the To field, and the actual message.

IMPORTANT: This feature is now available as an add-on that you can order for your instance. Please contact your account representative or Oracle sales.

Message Samples

You can use Message Samples as a starting point when creating new messages. Message Samples enable you to create standard marketing messages more quickly and easily.

Segments

Segments are targeted groups of contacts to whom you send marketing messages. You can segment using contact attributes or behavioral data. Contact attributes are attributes specific to each contact, such as city and gender, whereas email behavioral data include events or actions taken by your contacts, such as clicks and opens.

Segments Enhancements

Segments has the following enhancements:

• When you are actively editing a group in a segment, other groups are shown in "preview" mode, so that the page is easier to read.
• You can create up to 10 conditions per condition group, and up to 25 condition groups per segment.

User Experience

All interfaces in Oracle Responsys Express feature the latest in Oracle design, which brings world-class user experience to business users.

Object List Filters

You can now search for campaigns, segments, messages, and forms by name using the search bar at the top of their respective pages. This enhancement enables you to find objects in Responsys Express more quickly.