This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Product | Feature | Notes |
|---|---|---|---|
| 05 MAY 2022 | Created initial document. |
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Campaigns enable you to create orchestrated, end-to-end workflows for your contacts. They include all the essential elements you need to bring targeted contacts into a campaign, send messages, and pause or route contacts through the best paths.
Campaign Designer Enhancements
When you use Campaign Designer, you will now experience the following enhancements:
- You can duplicate a campaign. This action makes an identical copy of a campaign in any state to a new campaign in the Draft state. You can perform this action from a tile on the Campaigns page or from a campaign's Actions menu. This helps you create new campaigns more quickly and easily.
- You can select a message to use as a thumbnail image for a campaign. The thumbnail image is used on the Campaigns page, which helps you identify your campaigns more easily.
- For campaigns that are running, the campaign properties and stage properties are view only. This provides a more streamlined view of the properties.
- The "Segment Membership" stage is renamed to "Condition Switch". This change more accurately reflects the purpose of this stage.
Using Forms, you can add fields from Oracle Responsys Express to a form on your web site, which will then automatically send new contact data and updated subscription data to Responsys Express.
The visual form designer enables you to create forms using drag-and-drop components. This feature makes it easier for you to create forms - no coding required.
Messages are the promotional and transactional content that you create to communicate with your customers.
IMPORTANT: Transactional messaging is available as an add-on that you can order for your instance. Please contact your account representative or Oracle Sales.
Using message variants, you can design messages that display content to your subscribers dynamically. For example, a sporting goods retailer could use message variants to display different content depending on the preferred sports of a recipient. Or a retailer could create variants for subscribers whose first name is known or not known.
New for 22B:
- You can now create variants for subject lines.
- Attributes used in "Who will see this" conditions are automatically added to data sources. You no longer need to add attributes manually.
The visual editor enables you to create email messages using drag-and-drop components. This feature makes it easier for you to create appealing messages, whether displayed on desktop, mobile, or tablet - no coding required.
Segments are targeted groups of contacts to whom you send marketing messages. You can segment using contact attributes and behavioral data. Contact attributes are attributes specific to each contact, such as city and gender. Email behavioral data include events or actions taken by your contacts, such as clicks and opens.
Combined Profile and Behavioral Attributes in Segment Designer Groups
When you create a segment, you can now combine profile and behavioral attributes in the same condition groups.