This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Product | Feature | Notes |
|---|---|---|---|
| 14 JUL 2022 | Created initial document. |
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Administration comprises all features accessible through Settings. All users can access Settings to administer their own user profiles. Instance Administrators can use Settings to view and manage their organization's configurations.
You can set up conversion tracking to track conversions on your web site and associate them to campaigns of origin.
Conversion tracking allows you to evaluate how effective your campaign is in driving a particular post-clickthrough action (such as making a purchase). With this feature you can monitor and report on the success of a campaign (with link tracking enabled) based on its resulting conversions.
A typical conversion occurs after a contact receives your email message and takes some desired action (purchases an advertised product, signs up for a newsletter or a training class, pledges for a charity, and so on) as requested in your originating campaign message.
With Data Management, you can review, manage, and update your data model as needed. Use the Data Viewer to upload customer contacts and view customer contact data.
Data Model Enhancements for Lookup Data
For each lookup attribute group in Data Management, you can now specify which attributes comprise the unique identifier. You can also select attributes to be indexed.
- Unique Identifier: An attribute that defines the uniqueness of a record.
- Indexed: An indexed attribute can be used to search for a record and to personalize a message. You can index up to four non-unique attributes.
Use the Data Viewer to upload and view customer contact data. You can also create and manage proof groups and their data.
Using Data Viewer, you can now create proof groups for testing your messages and campaigns.
Proof groups provide a reusable group of test recipients, so that you can quickly select recipients to send a proof. Sending a proof lets you see how your message looks before you use it in a campaign. For example, you can validate that the variants and personalization attributes work as intended.
Developer Experience features help developers integrate their applications with Oracle Responsys Express.
The Responsys Express Application Programming Interface (API) and its documentation are now available. You can now develop client applications that access Responsys Express programmatically. The API includes the following:
Authentication: The Oracle Responsys Express API guide provides instructions for secure authentication to the API.
Campaigns: The campaign endpoints enable client applications to interact with a Responsys Express campaign resource, which includes creating and updating a campaign with a multi-stage canvas and providing an interface to manage a campaign's life cycle. Campaign endpoints include:
- List all campaigns
- Pause and resume a campaign
Messages: The message endpoints enable client applications to create, retrieve, update, and delete Responsys Express messages. Messages endpoints include:
- List all messages
- Create a message
- Get a message by ID
- Update a message by ID
- Delete a message by ID
- Preview a message by ID
Message Polling: The message polling service provides polling for the result of an asynchronous API. When the API is processed, a unique request ID is returned to the user and based on that ID, client applications can poll for completion of the asynchronous operation using the Get message polling details by message ID endpoint.
Message Trigger: The merge trigger endpoints allow client applications to send messages to Responsys Express contacts by a specified channel in asynchronous mode. Before sending messages, the API can merge the contact using profile attributes. Message Trigger endpoints include:
- Send a message
- Get status of a message by message ID
Messages are the promotional and transactional content that you create to communicate with your customers.
IMPORTANT: Transactional messaging is available as an add-on that you can order for your instance. Please contact your account representative or Oracle Sales.
Content Blocks in Visual Editor
You can now create reusable blocks using a visual editor, and you can use those blocks in messages that you create in visual editor.
Lookup Attribute Support in Messages
You can use attributes from lookup attribute groups in messages. This enhancement enables you to use these attributes in Marketing Personalization Language (MPL) scripts in messages.
Message Preview has two enhancements:
- You can use Proof Groups to preview messages.
- When previewing messages, you will now see the attributes used in the message.
The message variants user experience in Message Designer has the following enhancements:
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The first step in creating message variants combines naming the variant and defining who will see it, so that you can create a meaningful name for it more easily.
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When your Subject Line or a region in the Message Designer visual editor has variants, a new set of controls lets you display the variants and navigate between them quickly.
- The Conditional Variant Regions field shows you how many message variant regions are in the message. This field is available only for messages created with the Message Designer visual editor.
Message Variants in Visual Editor
Using the Message Designer visual editor, you can now create message variants for the following:
- Subject lines
- Message body regions
Send Proof from Message Designer
You can now send a proof of a message from Message Designer. This enables you to test the message or share it with internal contacts before using the message in campaigns.
- When you send a proof, you can send the message to contacts in a proof group that you set up in Data Viewer, or you can send all personalized messages to specific email addresses.
- You can use the debugging options to validate that your personalization rules are working as designed. Debugging options are only used when you send a proof, eliminating the chance that test content is accidentally sent to actual customers.
Token Format for Personalization Attributes in Message Live View
In Message Designer source editor, when you add attributes to the code or rich text editor, they are shown in token format in the message live view on the left side of the page.