This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Feature | Notes |
|---|---|---|
| 14 FEB 2019 | New Device Data in Feeds | Updated document. Revised feature information. |
| 10 OCT 2018 | Created initial document. |
This guide outlines the information you need to know about new or improved functionality in Oracle Responsys 18D Release. Each section includes a brief description of the feature, the steps you need to take to enable or begin using the feature, any tips or considerations that you should keep in mind, and the resources available to help you.
All Oracle Responsys updates are conducted without disruption to service, meaning no downtime. Refer to the Oracle Responsys Update Center in the Responsys Insiders customer community for additional details about release dates.
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The information contained in this document may include statements about Oracle’s product development plans. Many factors can materially affect Oracle’s product development plans and the nature and timing of future product releases. Accordingly, this Information is provided to you solely for information only, is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.
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This section gives you information to help you plan and use the features included in this release. We frequently update this document so don’t forget to check back and get the latest information.
- 18D Update Resource Center
- Oracle Responsys product documentation
- Responsys Insiders (Customer Community)
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Audiences from CX Audience as First-Class Objects in Campaigns |
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Link Tracking and External Tracking for Push, In-App Campaigns |
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Web Services REST API Enhancements
New REST APIs are available for performing the following functions:
- Get all fields or only primary key fields of a supplemental table.
- Retrieve multiple Profile List records with one API request.
- Delete multiple Profile List records with one API request.
- Delete multiple Profile Extension Table records with one API request.
Steps to Enable
The new Web Services REST APIs are ready to use when your Oracle Responsys environment is updated to 18D. However, if you want to use them in client applications that integrate with your Oracle Responsys account, an application developer must add them to the client application code.
Key Resources
To learn more, watch for updates to the Oracle Responsys REST API documentation.
The appearance of the Folders landing page has been redesigned with a new look and feel. Additionally, you can select multiple folders at one time by holding down the Ctrl or Cmd key as you select the folders.
New Interface for the Folders Landing Page
Steps to Enable
No steps are required to enable this feature.
Key Resources
For more information about how to work with folders and their contents, visit the Oracle Responsys Help Center.
Workbook and EMD: UI Enhancements
The word Audience has been modified to Targeting in the following areas of Responsys:
- SMS Campaigns
- Push Campaigns
- In-App Campaigns
- Email Campaign Workbook
- Collaboration Process
- My Tasks
- Message Center
Example of Audience Changing to Targeting in Responsys
Steps to Enable
No steps are required to enable this feature.
Inline Help Text Added to Campaign Workbook and EMD
Info icons have now been integrated throughout the Campaign Workbook to provide key information and clarity while you are setting your campaign's configurations.
Example of the Info Icon in Campaign Workbook
Steps to Enable
No steps are required to enable this feature.
The following enhancements were made to the Manage Connect interface:
- To streamline the Manage Connect page, the Create Job and Create Group buttons were combined into a single control. Click the button to create a job, or select Create Group from the drop-down list.
Combined Create Job and Create Group Control
- You can now distinguish the import and export jobs more clearly, because the icons will now be slightly different.
New Icons for Import and Export Jobs on the Manage Connect Page
Steps to Enable
No steps are required to enable this feature.
Key Resources
Visit the Oracle Responsys Help Center to learn more.
Relationship Mapping Between Programs and Campaigns
With the Object Relationship Navigator, Responsys now captures the relationship between Programs, Profile Lists, and Campaigns. Get an overview of which Campaigns and Programs are using a specific Profile List, which Campaigns are being used in a specific Program, and in how many Programs a specific Campaign is used.
Steps to Enable
The Object Relationship Navigator feature is currently under measured deployment and will be rolled out over time. If you are interested in this feature, please contact Oracle Support.
Tips And Considerations
You will be able to view the relationship of Programs and Campaigns for a newly created Program or if a Program is edited. For other existing Programs, the relationship map will be updated as measured deployment takes place.
Key Resources
Visit the Responsys Help Center to learn more.
Users can now launch the Visual Template Designer to create email message templates without coding their own HTML. Instead, they can use the Visual Template Designer's drag-and-drop interface to design their templates and then create campaigns with them in the Email Message Designer. This feature is not accessible to users with the Email Marketing Producer role.
Steps to Enable
The Visual Template Designer feature is currently under measured deployment and will be rolled out over time. If you are interested in this feature, please contact Oracle Support.
Key Resources
Visit the Responsys Help Center to learn more.
CEC Asset Repository Integration
Users can now create and match a publishing channel in the Content and Experience Cloud (CEC) to either a mobile channel or an email channel in Responsys. This means that only assets that are published to a specific channel in CEC will be accessible from the matching channel in Responsys. For example, if you create a publishing channel in CEC called "Corporate" and match it to your email channel in Responsys, the only CEC assets that you will see in the Email Message Designer will be from the "Corporate" channel.
Steps to Enable
This feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.
Key Resources
Visit the Oracle Responsys Help Center to learn more.
In Responsys, users can now create one-way broadcast Long Messaging Service (LMS) campaigns within the current SMS framework.
Select the LMS Template When Creating an SMS/LMS Campaign
Steps to Enable
To have this feature enabled, log in to My Oracle Support and create a service request.
Key Resources
Visit the Oracle Responsys Help Center to learn more.
Mobile App Marketers will now have access to a new Mobile App Campaigns format, Message Center. The Message Center Campaign Designer will enable Marketers to send messages directly to their mobile app users’ in-app Message Centers, without requiring an accompanying Push notification. This enables Marketers to launch Message Center campaigns to mobile app users, even if users have opted-out of receiving Push notifications.
Steps to Enable
This feature is being released under controlled availability. To request access to this feature, please log in to My Oracle Support and create a service request.
You also must update your mobile app to the 18C / 6.38.0 Responsys SDK or later for this feature.
Key Resources
Visit the Oracle Responsys Help Center to learn more.
Audiences from CX Audience as First-Class Objects in Campaigns
Audiences in CX Audience can now be imported to Responsys, and users will be able to access and use these audiences in Campaigns.
Steps to Enable
This feature is applicable only for customers who also have CX Audience. Access to CX Audience is required to use this feature. Responsys Account Administrators configure this integration. For more information, see the Oracle Responsys Help Center.
Key Resources
To learn more about using this feature, visit the Oracle Responsys Help Center.
Link Tracking and External Tracking for Push, In-App Campaigns
The Link Tracking user interface has been enhanced for the Push and In-app Message Designers. Instead of having to perform manual steps to create, upload, and select the link tracking file, Marketers can click the Link Tracking button and choose to generate the link table. If they generate the link table, links present in the creative content are added to the Link Tracking table.
Whether the link table is selected or generated, Marketers will now also be able to use External Tracking for their Destination URLs that are included in the Link Table. This change brings the External Tracking support in Push and In-app Message Designers on par with that of the Email Message Designer. The feature is also present in the Message Center Designer.
Steps to Enable
No steps are required to enable this feature.
Key Resources
Visit the "Designing a Campaign" Mobile App Campaign topics in the Oracle Responsys Help Center to learn more.
Contribute Content Express-App - Preview
Users with the Express Email Campaign Manager role can now preview a campaign when in a Submit Content task.
Steps to Enable
No steps are required to enable this feature.
Key Resources
Visit the Oracle Responsys Help Center to learn more.
The Collaboration Canvas and My Tasks page now include Send Proof and Approve. With this event, local marketers can proof launch, review proof e-mails, and take further action as needed.
Steps to Enable
No steps are required to enable this feature.
Key Resources
For more information about working with the Send Proof & Approve task, see Working with Tasks. To learn more about including a Send Proof & Approve step in a collaboration process, see Designing Collaboration Processes. Both topics are found in the Oracle Responsys Help Center.
Pre-Seed Process with Send Proof Step
You can now find a draft Collaboration Process in Responsys to use as a reference when creating your own Process. This draft Process includes the new Send Proof and Approve event.
Steps to Enable
No steps are required to enable this feature.
Tips And Considerations
To use the draft collaboration process: Locate Express Campaign with Send Proof Sample in your Responsys account's ~System folder. Copy the draft collaboration process to another folder. Edit the copy as needed.
Key Resources
Visit the Oracle Responsys Help Center to learn more.
SPAN One Way Bulk Route: Mandatory Sender Name
The following modifications to SPAN One Way Bulk have been made:
- The Sender name is now mandatory when clicking Order in a Customer ON account or when clicking Complete Order for an Aggregator ON account.
- Hyphens are now supported for the Sender name column.
Steps to Enable
This feature only applies if your account is enabled to use the SMS Partner Aggregator Network (SPAN). To have SPAN enabled for your account, log in to My Oracle Support and create a service request.
Key Resources
Visit the Oracle Responsys Help Center to learn more.
Recording Push Notification Permission Status for Android App Users in Responsys
The Android SDK now captures Push Notification Permission Status for mobile app users and communicates it to Responsys. This ensures that for each app installation on an Android device, the latest Push Notification Permission Status is reflected in the CHANNEL_PERMISSION_STATUS_ column of the App Channel List.
Steps to Enable
You must update your mobile app to the 18D / 6.39.0 Responsys SDK for this feature.
Key Resources
Watch for more information in the Oracle Responsys Mobile App Platform Cloud Service Configuration Guide.
The back-end infrastructure for In-app Campaigns has been redesigned to make In-app Campaigns more effective for Marketers. Customers that are enabled for this feature can realize the following benefits:
- Size of the Rich HTML creative content used in In-app Campaigns is no longer limited to 3.5 KB.
- In-app messages will be delivered to mobile apps on iOS devices, even if the mobile app has been "Force Quit” by the mobile app user.
Steps to Enable
This feature is being released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.
To enable this feature, you also must update your mobile app to use the 18D/6.39.0 Responsys SDK when it becomes available.
Key Resources
To learn more, watch for updates to the Oracle Responsys Mobile App Platform Cloud Service SDK Guide.
Program Summary View with Diff
In the Program Summary View, you can now use a new view called Diff that provides a side by side comparison of your Draft and Published version of your Program.
View Differences Between Draft and Published Programs
Steps to Enable
No steps are required to enable this feature.
Key Resources
Visit the Oracle Responsys Help Center to learn more.
SMS - Setting & Options in Send SMS Activity
In Program, the Send SMS Campaign element's dialog now allows you to configure progress and failure notifications and to enable the option Apply launch throttling as defined in the campaign.
Steps to Enable
No steps are required to enable this feature.
Key Resources
Visit the Oracle Responsys Help Center to learn more.
Audiences from CX Audience as First-Class Objects in Program
Audiences in CX Audience can now be imported to Responsys, and users will be able to access and use these audiences in Program.
Steps to Enable
This feature is applicable only for customers who also have CX Audience. Access to CX Audience is required to use this feature. Responsys Account Administrators configure this integration. For more information, see the Oracle Responsys Help Center.
Key Resources
To learn more about using this feature, visit the Oracle Responsys Help Center.
STO Event Flow 30-Day Lookback
For new Send Time Optimization (STO) clients, the algorithm will consider all available event data dating back as far as 30 days for its initial calculation.
Steps to Enable
The STO Event Flow feature must be enabled for the account.
Send Time Optimization (STO) will now support the ability to connect to a Multivariate Testing (MVT) stage in Program.
Steps to Enable
This feature is being released under controlled availability. To request access to this feature, please log in to My Oracle Support and create a service request.
The STO Event Flow feature must also be enabled for the account.
Tips And Considerations
For best results, Oracle recommends that if you follow an STO stage with an MVT stage, set up the MVT for a duration of one day (minimum) and set your total sample to 100% of the target audience to test. Otherwise, you will have too small of a sample size to obtain an accurate test result.
Key Resources
Visit the Oracle Responsys Help Center to learn more.
Push Behavioral Filters Enhancements for Interactive Notification Engagement Event
A new Push Recency Attribute has been added to Responsys filters: Last Push Button click date.
Steps to Enable
No steps are required to enable this feature.
Key Resources
Visit the Oracle Responsys Help Center to learn more.
The following improvements have been made for Data Applications:
- For the Export Data and Export Feed Data jobs, users can now select multiple public keys when selecting Compress and encrypt files with PGP/GPG option.
- The number of Supplemental Tables per account now has a default limit of 250. This is restricted both when importing folders and when creating Supplemental Tables using the Responsys user interface. This is applicable for current and new accounts that have fewer than 250 Supplemental Tables. Accounts with more than 250 Supplemental Tables will receive a warning message if they create new Supplemental Tables.
Steps to Enable
No steps are required to enable this feature.
The following improvements have been made for Data Platforms:
- Passing of emoji characters in a subject line to Omniture was failing; accounts can request to have emoji characters skipped during export.
- Responsys now supports empty count files in Connect.
- For the Saleforce integration, the member status table is now updating for sent, skipped, bounced, and open events.
Steps to Enable
No steps are required to enable this feature.
Populate CUSTOMER_ID in All Opted Out Events in CED Feeds
All Opted out events provided in the CED feeds now will have CUSTOMER_ID populated if a value is defined for CUSTOMER_ID_ in the Profile List at the time that the event is fired.
Steps to Enable
No steps are required to enable this feature.
Key Resources
For more information, see the Oracle Responsys Connect: Exporting Contact Event Data Guide.
In 18C, Responsys moved to a new data framework that allowed us to detect a large number of devices and their attributes with improved accuracy. This new data framework has now been applied to CED Feeds for 18D. The new device data framework enables Responsys to detect new devices quickly as they are introduced to the market. This results in a reduction of devices that were not detectable in past.
IMPORTANT: As a result of moving to a new device data framework, values of various device attributes such as operating system, browser, device type, browser type, and operating system vendor will be different from legacy device attribute values.
Steps to Enable
The New Device Data in CED Feeds feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.
Key Resources
For more information, see the New Device Data FAQ.
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