This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Product | Feature | Notes |
|---|---|---|---|
| 26 AUG 2020 | Mobile | Self-Service for Email to Mobile App Deep Linking Setup | Updated document. Removed feature from update 20C. |
| 26 AUG 2020 | Apps | New CX Apps Director Role | Updated document. Revised feature information. |
| 15 JUL 2020 | Created initial document. |
This guide outlines the information you need to know about new or improved functionality in this update.
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Fatigue analysis makes it easier to identify which recipients are more receptive versus less receptive to communications. Marketers can then target those segments appropriately to increase engagement and lower churn. The feature analyzes fatigue and makes send frequency recommendations by channel. This feature is currently only available for the Email channel.
Fatigue analysis uses past engagement data of each recipient and automatically segments them into one of four personas: Under Saturated, Just Right, Saturated, and Over Saturated.
IMPORTANT: This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account manager or Oracle sales.
The Intelligent Audience Selector is now available. It is a starting event that determines which contacts to bring into your program based on the behavior of current and past program members. In this way, the Intelligent Audience Selector can increase the program's engagement rates over time. This stage is for recurring programs only and not intended for one-time programs.
IMPORTANT: This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account manager or Oracle sales.
Intelligence Feature Management Page
Using the new Intelligence Feature Management page, you may enable or disable any intelligence feature your account is entitled to, either as a generally available feature or a feature you subscribe to. If you have recently provisioned the Advanced Intelligence Package SKU, you will find features such as Fatigue Analysis listed and ready for you to enable.
Customer Lifetime Value (CLV) and CLV based personas are now available in Profile Extension Tables (PETs) for targeting and personalization. CLV is the projection of revenue a customer will generate over his or her lifetime.
IMPORTANT: This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account manager or Oracle sales.
The Program Intelligent Switch is now available. The Intelligent switch sends each customer along a program orchestration path predicted by CX Marketing data science in Oracle Responsys. For each customer, the Intelligent switch predicts a path that is the best campaign, channel, and send time for each recipient.
IMPORTANT: This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account manager or Oracle sales.
Send Time Optimization Switch for Programs
Send Time Optimization (STO) switch for Programs is now generally available. This feature was previously part of our controlled availability program. Using the STO switch, you can use your optimal send time data loaded into a custom Profile Extension Table (PET) with the expected schema, or leverage the optimal send time Responsys calculates.
IMPORTANT: In order to leverage the optimal send time calculated by Oracle Responsys, the Send Time Optimization Cloud Service SKU or Advanced Intelligence Package add-on must be ordered for your account. Please contact your account manager or Oracle sales.
Subject line predictions are now available. This feature predicts whether an email subject line will lead to a higher or lower than average open rate.
You can also get predictions on the subject line that you are looking to include in your multivariate test. This helps you select a higher performing subject line as a result of our prediction model, thus doubling your chance of improving your campaign’s performance.
Subject line predictions are available for English, Spanish, German, Italian, French, Swedish, and Portuguese.
IMPORTANT: This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account manager or Oracle sales.
The following new standard REST APIs are now available:
- Add an Email Domain: Add web domains to your email domain rules. This includes text-only domains, HTML-capable domains and email domains to avoid altogether.
- Delete an Email Domain: Delete web domains from your email domain rules. This includes text-only domains, HTML-capable domains and email domains to avoid altogether.
- Get Program: Retrieve details of an individual program.
- Get Programs by List Name: Retrieve a list of programs associated with a profile list.
- Create Folder: Create a folder with the specified folder name.
- Get Proof Lists: Retrieve all proof lists associated with an account.
- Search Campaigns: Search campaigns based on a keyword. This new endpoint supports search criteria, filter criteria, and sort criteria in the request payload.
The following REST APIs were enhanced:
- Trigger Email Message: Supports hashed email addresses (MD5 and SHA256) in the recipient data.
- Trigger SMS Message: Supports hashed email addresses (MD5 and SHA256) in the recipient data.
- Get Campaign: The links section of the response results now provides the API endpoint for copying the campaign.
- Get Account Settings for a User: The response results now include a new property, serverTimestamp. This value is the server timestamp of the Responsys platform.
A new CX Apps Director role is now available for accounts that have CX Apps (AppCloud/App management) enabled. Users with this role can install, configure, and uninstall apps, as well as view dependencies.
Simplification of Dynamic Content Rules Editor
We made several enhancements to the Dynamic Content Rules Editor of Email and Push campaigns to improve the user experience.
Enhancements include:
- Robust drag-and-drop interface to create rules
- Reduced number of pop-ups and clicks in defining resolutions
- Quick search to find data sources
IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to these features, please log in to My Oracle Support and create a service request.
Simplification of Personalization Editor
We made enhancements to the personalization token creation process that is applicable for all campaign types such as Email, SMS, Push, In-app, Message Center, and Web Push..
Enhancements include:
- Quick search to find data sources and columns to be personalized
- Inline styling and delete options for tokens
- Drag-and-drop columns on source editor to create tokens.
IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to these features, please log in to My Oracle Support and create a service request.
A new integration to send customer interaction data from Responsys to Infinity in near real-time is now available to Responsys clients that also have the Infinity solution. To learn more about this integration, please contact your account manager.
IMPORTANT: Oracle Infinity is required to use this feature. Additionally, this feature is currently released under our Controlled Availability program. To request access to these features, please log in to My Oracle Support and create a service request.
Full-Service SMS Usage Dashboard
SMS full service customers can now track their SMS interaction usage over time using an interactive dashboard.
IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to these features, please log in to My Oracle Support and create a service request.
Program Orchestration Support for Web Push Channel
You can now leverage the Web Push channel in your Program orchestrations.
This feature enables you to:
- Use cross-channel marketing programs that include Web Push.
- Re-engage website users through retargeting to increase active users, conversions, and revenue.
- Create welcome Web Push and custom on-boarding programs for a better new subscriber user experience.
IMPORTANT: In order to leverage Program Orchestration for the Web Push channel, the Multichannel feature must be enabled for your account. Multichannel is currently released under our Controlled Availability program. To request access to these features, please log in to My Oracle Support and create a service request.