This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Product | Feature | Notes |
|---|---|---|---|
| 20 JAN 2021 | Created initial document. |
This guide outlines the information you need to know about new or improved functionality in this update.
DISCLAIMER
The information contained in this document may include statements about Oracle’s product development plans. Many factors can materially affect Oracle’s product development plans and the nature and timing of future product releases. Accordingly, this Information is provided to you solely for information only, is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.
This information may not be incorporated into any contractual agreement with Oracle or its subsidiaries or affiliates. Oracle specifically disclaims any liability with respect to this information. Refer to the Legal Notices and Terms of Use for further information.
Intelligent Feature Management Enhancements
If your account is an Advanced Intelligence subscriber, you will now see Subject Line Predictions listed within the Recently released features: Try out section of the Intelligence Feature Management page.
Send Time Optimization Provisioning Enhancements
The standard Send Time Optimization profile extension tables (PETs) for email and push are now automatically created for each profile list in your account after you enable Send Time Optimization using the Intelligence Feature Management page.
Subject Line Prediction- Optimization and Insights
In addition to predicting whether a subject line may lead to a higher or lower than the average open rate, the following features are also available:
Open Rate Prediction:
- Predicts the open rate for a given subject line and the lift compared to average open rate.
- Supported for English, Spanish, German, French, Portuguese, Italian, Swedish, Japanese, Chinese and Hebrew.
Optimization capabilities:
Highlighting the key phrases in the given subject line that are likely to have an impact (positive or negative).
Providing insight into top-performing phrases along with the average open rate and usage frequency. This information will assist in crafting better subject lines.
Displaying subject lines that are similar to the given subject line with their corresponding average open rate. Similarity is based on the common key phrases.
Supported for English, Spanish, German, French, Portuguese, Italian, Swedish.
Responsys Event Notification Service Enhancements
The following new events are now supported on the Responsys Event Notification (REN) service:
- EMAIL_SKIPPED
- EMAIL_CLICKED
- EMAIL_COMPLAINT
- EMAIL_OPTOUT
- EMAIL_OPTIN
- PUSH_OPT_IN
- PUSH_OPT_OUT
- SMS_OPT_IN
- SMS_OPT_OUT
- WEBPUSH_OPTIN
- WEBPUSH_OPTOUT
- WEBPUSH_FAILED
- WEBPUSH_BOUNCED
- WEBPUSH_SKIPPED
Backup Callback URL is now supported.
The following new Standard REST APIs are now available:
Update Supplemental Table: Enables you to update the properties of a supplemental table using the API.
Trigger Email with Attachments API: This API is similar to Merge and Trigger with Attachments, but it does not merge members into a profile list before triggering. It includes an attachmentData section for the attachment payload.
Get Segment Groups associated with an Account: Enables you to retrieve segment groups associated with an account.
Get Data Sources associated with a Campaign: Enables you to retrieve data sources associated with a campaign.
Get a Campaign Preview: Returns a preview URL of the campaign in the API response (both HTML & text).
The following new Advanced REST APIs are now available:
Update the Data Source of a Campaign: Enables you to update the data source for a campaign.
- APIs supporting SMS: An API user can now
- Create/Get keywords
- Get codes
- Get Delivery Status codes mapping
- Activate and Launch a SMS campaign
The following new Asynchronous API is now available:
- Bulk Delete of Content Library Items: Enables you to send up to 200 library objects for deletion.
The following Asynchronous API was enhanced:
- Asynchronous Reporting API: Now supports Unique Click-related metrics (Responders, Average Clicks, Click Per Responder, Responder Rate, Unique Clicks, Unique Click-to-Open Rate).
Support for Web Push Filters in Audience Designer
Web Push filters are now available in Audience Designer.
Differentiating Classic and Email Campaign Designer Campaigns
For accounts that have both Classic Campaigns and new Campaign Designer enabled, you now have the option of filtering your view of the Manage Campaigns page to show only classic email campaigns. To view only classic email campaigns, open the filters and select Email (classic) under Campaign type.
A Pinterest widget is now available. Use this widget to incorporate content from your Pinterest account or a specific board into the body of your email using simple drag-and-drop functionality.
IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to these features, please log in to My Oracle Support and create a service request.
SMS Campaign Purpose Attribute
All SMS campaigns now have a mandatory attribute, Purpose, to differentiate between promotional and transactional campaigns.
SPAN Support for India DLT Regulations
SMS marketers targeting Indian subscribers will now need to comply with Telecom Regulatory Authority of India (TRAI) Distributed Ledger Technology (DLT) regulations. The Responsys SMS platform now enables you to create campaigns with:
- Your organization's entity registration information (including approved templates), and
- Approved templates to avoid message delivery failures
The Responsys user interface is getting an exciting new look and feel. Starting with this update, you'll notice a design refresh applied to different areas of the platform, which will continue going forward in subsequent updates.
The following product areas have been updated:
- Home page
- Global Search
- Manage Campaigns page
- Manage Programs page
- Navigation ("Hamburger") menu and navigation panel
- Fatigue Analysis dashboard
The Responsys Cordova plugin is now available. It allows developers to use the Responsys mobile services in Cordova apps (such as Push Notification, Message Center, inApp Messages). The plugin is designed to be cross platform, to leverage the same source code targeting both iOS and Android platforms. Developers can make several platform specific API calls as restricted to iOS or Android specifically.
Native Mobile App Analytics are now available. Use this feature to better understand app user behavior and mobile app performance.
Marketers can understand app user behavior by tracking and analyzing 25 KPI metrics directly within Responsys. This is enabled through a Mobile App KPI Metrics Dashboard that enables you to:
- Monitor 25 out-of-the-box Industry standard KPI metrics
- Review a comprehensive set of KPIs that cover entire user lifecycle (from user acquisition to app uninstall)
- Analyze KPI trends through past period comparisons
IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to these features, please log in to My Oracle Support and create a service request.
With mobile app uninstall tracking enabled for your mobile apps, Responsys tracks mobile app uninstalls independently of sending Push campaigns. Previously, this was only available when launching Push campaigns.
Program Launch and Orchestration Capabilities for Message Center Campaigns
Program launch and orchestration are now available for Message Center campaigns. Marketers will now be able to run multichannel marketing programs with Message Center as one of the mobile app messaging formats.
React-Native for Responsys SDK
The Responsys React-Native plugin is now available. It allows developers to use the Responsys mobile services in React-Native apps (such as Push Notification, Message Center, inApp Messages). The plugin is designed to be cross platform, to leverage the same source code targeting both iOS and Android platforms. Developers can make several platform specific API calls as restricted to iOS or Android specifically.
Revenue Attribution for Push Campaigns
You can now measure and attribute revenue to Push Campaigns.
For each Push Campaign, the following out-of-the-box revenue metrics are available in Interactive Dashboards reports:
- Revenue
- Revenue per Message
- Total Orders
- Average Order Value (AOV)
Additional Pre-defined Date Options for Send Date Prompt in Insight
The following additional pre-defined date send options for the Send Date prompt in Insight are now available:
- Current year
- Current month
- Current week
Audience Targeting Option for Web Push Campaigns
You can now create and use Web Push Audiences as a targeting option for both standalone Web Push Campaign launches as well as for Program based launches and orchestration of Web Push Campaigns. This enables you to create an audience of Web Push users for targeting by combining both profile and behavioral attributes of the users.