Update 21C

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Overview

This guide outlines the information you need to know about new or improved functionality in this update.

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Advanced Intelligence

Fatigue Analysis for Push Campaigns

Fatigue Analysis for Push Campaigns analyzes past Push campaign send data, as well as engagement data of each mobile app user. It automatically segments recipients into one of five personas: Under Saturated, Just Right, Saturated, Over Saturated, and Inactive. You can use these personas to ensure optimal messaging and to prevent a decrease in user engagement and user churn. This is an enhancement to the existing Fatigue Analysis feature available in Oracle Responsys, adapted for the user engagement characteristics of Push notifications.

IMPORTANT: This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account representative or Oracle sales.

Push Title Optimization

The Push Title Optimization feature enables you to optimize the Push campaign title at design time. You can use this feature to generate a prediction of whether a given title will lead to a "Good" or "Poor" open rate. You can use the prediction and its additional insights to further refine your Push campaign title. The prediction and insights are based on historic titles and associated open rates. Optimizing the title before launching a Push campaign helps improve open rates for Push notifications.

Languages supported: English, Portuguese

IMPORTANT: This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account representative or Oracle sales.

API

Async REST APIs

Your applications can now use the following new Responsys Async REST APIs: Trigger Custom Event and Trigger Push Message.

Several improvements have also been made to the Responsys Async REST APIs:

• Increased API limits for the Merge Trigger Email API and the Polling API. Use the Get Throttling Limits request to view the limits for your account.
• Your applications can request to display input metadata when using the Polling API for asyncTriggerPush, asyncMergeTriggerEmail, and asyncMergeTriggerSms requests.
• Your applications can send up to 10 multiple request IDs in a single Polling API request.

Apps

CX Apps Now Generally Available in Oracle Responsys

CX Apps is now generally available in Oracle Responsys. If your account has interactions pricing, you no longer need to complete a Service Request (SR) to get access to CX Apps.

IMPORTANT: This change will be rolled out over time to accounts with interactions pricing. Messages (legacy) pricing customers must still subscribe to AppCloud to get access.

If your account has interactions pricing, this change improves your experience when enabling Oracle Marketplace apps in Oracle Responsys.

Campaigns

Campaign Purpose Attribute for Mobile App and Web Push Campaigns

All Mobile App and Web Push campaigns now have a mandatory attribute, Purpose. Campaign purpose can be either Promotional or Transactional. Promotional campaigns are for marketing purposes, such as sales promotions. Transactional campaigns are usually reserved for account activities or commercial transactions, such as purchase confirmations or order status updates. 

The Purpose attribute differentiates between promotional and transactional campaigns for Push, In-app, Message Center, and Web Push campaigns. You can now select one of the campaign purposes (promotional or transactional) for mobile app and web push campaigns. It's important to specify campaign purpose accurately, because features such as the Advanced Intelligence features for Push and Multivariate Testing (MVT) for Push campaigns are only supported for promotional campaigns.

Custom Key-Value Pair Support for SMS MT Messages

You can send custom values to your SMS partners (aggregators) in the payload of SMS mobile terminated (MT) messages. For example, you may want to send custom values for attribution logic, reporting, auditing, and the like. With this change you can define up to five custom key-value pairs as dynamic variables in your campaign data sources. These keys and values will be passed to the associated SMS partner (aggregator) in the MT calls.

IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.

Data

New SMS Clicked Offer Metadata Columns

You can view two new offer metadata columns in the SMS Clicked CED output. The new columns are OFFER_NAME (link name) and OFFER_URL (long URL). By providing the information on the URLs that recorded the events, you can better analyze click-through events.

IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.

Reporting

CX Apps Usage Dashboard

You can now view the CX Apps send volumes on the Insight Interactive Dashboards - Usage dashboard. You can see your app usage (that is, send volumes for apps by month). This lets you verify usage for a particular timeframe. This also lets you see if you are meeting your marketing goals.

Filter Out Bot Clicks

You can now use the new Device Type value "Robot" to filter out bot clicks from the Device performance dashboard displayed in Insight Interactive Dashboards. You can also view this data in the Contact Event Data (CED) Email Clicked feed.

Oracle Responsys determines which clicks are bot clicks (that is, Device Type is "Robot") by analyzing user agent strings and other data elements. Responsys uses an underlying library that is frequently updated to identify clicks that are not from a human source.

Filtering out bot clicks helps you view a more accurate analysis of the performance of various devices and browsers used to respond to email campaigns over time.