Cloud Readiness / Responsys Campaign Management
New Feature Summary
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  1. Update 21D
  1. Revision History
  2. Overview
  3. Responsys Campaign Management
    1. Campaigns
        1. New Campaign Creation Experience for Email Marketing Producers
    2. Integrations
        1. Adobe Analytics Integration
    3. Program
        1. Change for Custom Event Definitions in Multichannel Program Accounts
    4. Reporting
        1. CX Apps Usage Dashboard Enhancements
        2. Email "Auto Opens" Dashboard
        3. Email Reporting - Changes to Measures

Update 21D

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Product Feature Notes

20 SEP 2021

Program Change for Custom Event Definitions in Multichannel Program Accounts

Updated document. Feature delivered in update 21D.

20 SEP 2021

Reporting CX Apps Usage Dashboard Enhancements

Updated document. Feature delivered in update 21D.

20 SEP 2021

Reporting Email "Auto Opens" Dashboard

Updated document. Feature delivered in update 21D.

20 SEP 2021 Reporting Email Reporting - Changes to Measures

Updated document. Feature delivered in update 21D.

03 SEP 2021     Created initial document.

Overview

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Responsys Campaign Management

Campaigns

New Campaign Creation Experience for Email Marketing Producers

If you are a Responsys user with the Email Marketing Producer functional role, you will only be able to pick from an email template when creating an email campaign. Email Marketing Producers can't select a document directly from the Responsys Content Library.

Integrations

Adobe Analytics Integration

Oracle Responsys 21D Update has a new integration with Adobe Analytics that is compatible with the new Adobe APIs. If you choose to continue integrating with Adobe Analytics, you must migrate to the new integration before December 1, 2021.

Adobe Inc. has announced on their website that they intend to discontinue Data Connectors integrations effective August 1, 2021. However, for the Responsys Data Connector (Omniture Genesis Integration), Adobe Inc. has extended the end-of-life date to December 1, 2021.

Program

Change for Custom Event Definitions in Multichannel Program Accounts

If your account has the Multichannel Program feature enabled, you will notice the following changes when defining custom events in Oracle Responsys:

  • When defining new custom events, you won't see the "Include Mobile APP Channel RIIDs" option. 
  • For existing custom events, we recommend that you disable the "Include Mobile APP Channel RIIDs" option where selected. This option is no longer applicable for accounts with Multichannel Program enabled.

Reporting

CX Apps Usage Dashboard Enhancements

You can now see the following enhancements when you view the CX Apps Usage Dashboard in Oracle Responsys:

  • You can choose "(All Column Values)" to see a bar chart comparing usage for all apps installed for your account.
  • You can view usage for each service in an app.

IMPORTANT: The CX Apps Usage Dashboard and its enhancements are currently under measured deployment and will be rolled out over time.

Email "Auto Opens" Dashboard

Oracle Responsys Insight Interactive Dashboards has a new Email performance dashboard called "Auto Opens". You can use this dashboard to view the number of Auto Open events, which are a type of Open event that Responsys attributes to privacy protection-enabled mail clients, such as iOS 15 native mail clients. 

Email Reporting - Changes to Measures

As of 21D, you will see the following changes to Email reporting measures for Oracle Responsys Insight Interactive Dashboards:

  • A new measure, Auto Opens, will capture the number of opens that Responsys attributes to privacy protection-enabled mail applications, such as iOS 15 native mail clients.
  • The email Opens measure will be the total number of Opens minus the Auto Opens. This change will calculate email Opens more accurately by excluding emails that are opened automatically by the mail application.