Update 22A

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Overview

HAVE AN IDEA?

We’re here and we’re listening. If you have a suggestion on how to make our cloud services even better then go ahead and tell us. There are several ways to submit your ideas, for example, through the Ideas Lab on Oracle Customer Connect. Wherever you see this icon after the feature name it means we delivered one of your ideas.

GIVE US FEEDBACK

We welcome your comments and suggestions to improve the content. Please send us your feedback at omcdocumentation_ca@oracle.com.

DISCLAIMER

The information contained in this document may include statements about Oracle’s product development plans. Many factors can materially affect Oracle’s product development plans and the nature and timing of future product releases. Accordingly, this Information is provided to you solely for information only, is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

This information may not be incorporated into any contractual agreement with Oracle or its subsidiaries or affiliates. Oracle specifically disclaims any liability with respect to this information. Refer to the Legal Notices and Terms of Use for further information.

Responsys Campaign Management

Advanced Intelligence

Push Campaign Fatigue Analysis Enhancements

Fatigue Analysis for Push Campaigns helps you understand which mobile app users are more versus less receptive to receiving promotional push messaging. In 22A, we have made important enhancements to the feature.

• Recipients analyzed for Fatigue Analysis are mobile app users that meet the following criteria:
  • Are opted-in and deliverable, and
  • Were sent at least one promotional message in last 180 days.
• On the Fatigue Analysis dashboard: 
  • The Inactive persona is now included in the persona distribution.
  • You will see a new "Dormant alert" when most of the analyzed users belong to the Inactive persona.
  • You can access the Segment / Persona member count.

IMPORTANT: This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account representative or Oracle sales.

APIs

Advanced REST API Generally Available

The Oracle Responsys Advanced REST API is now generally available (GA). It is enabled for you to use without having to contact Oracle Support. The Responsys Advanced REST API gives your organization's developers access to 34 APIs across 12 categories.

Asynchronous Reporting REST API Generally Available

The Oracle Responsys Asynchronous Reporting REST API is now generally available (GA). It is enabled for you to use without having to contact Support. This API enables you to obtain campaign performance metrics for Email, SMS, and Mobile App channels.

New Limits on Async SMS Trigger API

We have enhanced the API limits for the Oracle Responsys Async Trigger SMS API. You can use the Get Throttling Limits API to obtain a list of API throttling limits for key interfaces for your Responsys account. Contact Oracle Support if you require a higher limit for this API.

Connect

Connect-based Event Export for Auto Opened Events

Using Connect, you can create an Export Feed Data job that includes Auto Opened events. The Auto Opened events feed tracks campaign-message opens that Responsys attributes to privacy protection-enabled mail applications, such as iOS 15 native mail clients. Responsys classifies all Opened events with only "Mozilla/5.0" in the user-agent string as Auto Opened events, and these events are not included in the Opened events feed.

Connect-based Event Export for Message Center

Using Connect, you can create an Export Feed Data job that includes Message Center campaign launch and engagement events data. This includes Message Center events generated for Message Center messages launched as part of Push campaigns and those launched as Message Center campaigns.

You can include the following events when you export the Message Center contact event data (CED):

• Message Center Sent
• Message Center Skipped
• Message Center Failed
• Message Center Displayed
• Message Center Opened
• Message Center Clicked

DLT Template ID Added to the SMS Sent Contact Event Data Feed

The Distributed Ledger Technology (DLT) template ID is a parameter in the MT payloads for SMS messages that use India country codes. You can now see the DLT Template ID values in the SMS Sent, Skipped, and Failed Contact Event Data (CED) feed files.

IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.

Data

Multiple Selections Allowed for Marketing Strategy and Marketing Program in Classic Filter Designer UI

When using the Campaign Categorized condition in a Classic Filter, you can now select multiple values for marketing Strategy and marketing Program. The user interface now displays check boxes for selecting these values.

• By default, the "Any" option will be selected for both Program and Strategy when you add these attributes to your filter. You must deselect the "Any" option if it is not needed for your filter criteria.
• For existing filters that have Strategy or Program set, they will continue to work the same.

Profile Delete Will Delete Associated Supplemental Tables

The asynchronous profile record hard delete process now performs a cascade hard delete of associated data from Supplemental Data tables, based on mappings and associations that you provide.

IMPORTANT: This feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.

Mobile

Relative Time Supported for In-app Campaign Scheduled End Time

You can now set an In-app campaign scheduled end time that is relative to the campaign launch time.

Relative Time Supported for Message Center Expiration Time

You can now set a Message Center message expiration time that is relative to the campaign launch time. This capability is supported for both Message Center messages launched as part of Push campaigns, and those launched as Message Center campaigns.

RFM (Recency, Frequency, Monetary) Analysis for Mobile App and SMS Channels

RFM (Recency, Frequency, Monetary) Analysis is now available for the Mobile App and SMS channels.

RFM uniquely applies machine-learning elements to traditional purchase-based RFM (Recency, Frequency, Monetary) analysis. This feature combines engagement and purchase behavior to create personas you can use to analyze, target, or personalize messages. Personas help you identify distinct groups of customers ranging from the most valuable to those at risk. They are generated by smartly scoring each recipient in your Mobile App channel list (Mobile App channel) or profile list (SMS channel). Recipients' scores are based on their relative recency and frequency of message opens, clicks, conversions, and purchases.

Program

Program Settings Improvement for Recipient Opt Outs and Undeliverables

The Program Settings user interface has been improved so you no longer need to explicitly choose to keep enactments in the program if the recipient opts out or becomes undeliverable.  The enactments will remain in the program until you explicitly exit the enactment based on a data switch or event switch orchestration to an End event.

Reporting

Email Live Report Updated with Auto Opened Count

Email Live Report now shows the Auto Opened count for Email campaigns.  Auto Opens are the open signals from privacy-protected email clients, where the User Agent String is purposely generic (for example, "Mozilla/5.0").  Examples of such email clients are Apple's native mail clients in iOS 15, iPadOS 15, and macOS Monterey.