This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Product | Feature | Notes |
|---|---|---|---|
| 25 OCT 2022 | APIs | Trigger Message Center Message API | Updated document. Delivered new feature in update 22C. |
| 25 OCT 2022 | Mobile | Android Messages Automatic Link Previews | Updated document. Delivered new feature in update 22C. |
| 29 JUL 2022 | Created initial document. |
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Trigger Message Center Message API
You can now use the Trigger Message Center Message API to send Mobile App Message Center campaigns to your mobile app users.
IMPORTANT: This feature requires that your account be enabled for Mobile App Message Center, which is currently released under our Controlled Availability program. To request access to Mobile App Message Center, please log in to My Oracle Support and create a service request.
Multiple Selections Allowed for Marketing Strategy And Marketing Program in Simple Filter Designer
When using the Campaign Categorized condition in Simple Filter Designer, you can now select multiple values for marketing Strategy and marketing Program. The user interface now displays check boxes for selecting these values.
- By default, the "Any" option will be selected for both Program and Strategy when you add these attributes to your filter. You must deselect the "Any" option if it is not needed for your filter criteria.
- For existing filters that have Strategy or Program or both set, they will continue to work the same.
You can now create filters for SMS Delivered behavior using the Simple Filter Designer.
Support for Offline Order Data
Oracle Responsys now supports offline order data. You can upload and use offline order data for targeting, personalization, and in Predictive CLV (Customer Lifetime Value) analytics. This feature is intended for organizations that don't use Responsys conversion tracking, but who have at least 6 months of offline conversion data to upload.
CrowdTwist Events in Responsys Event Interface
Oracle Responsys now supports three new, pre-defined Responsys Event Interface (REI) events for CrowdTwist:
- Loyalty Redemption
- Loyalty Profile
- Loyalty Activity
You will be able to add these events to a program orchestration in Program Designer. When you add any of the above, entry tracking variables for the event are added to your program. You can then route program entries using CrowdTwist-specific entry tracking variables in Data switches.
IMPORTANT: The Responsys Event Interface feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.
Infinity Streams Events in Responsys Event Interface
Oracle Responsys now supports four new, pre-defined Responsys Event Interface (REI) events for Infinity Streams:
- Infinity Cart Abandonment
- Infinity Browse Abandonment
- Infinity Category Abandonment
- Infinity Purchase
You will be able to add these events to a program orchestration in Program Designer. When you add any of the above, entry tracking variables for the event are added to your program. You can then route program entries using Infinity Streams-specific entry tracking variables in Data switches.
IMPORTANT: The Responsys Event Interface feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request.
New Look and Feel for Program Designer
The Oracle Responsys user interface has an exciting new look and feel. You'll notice a design refresh applied to different areas of the platform, that will continue in subsequent releases.
The Program Designer area has been updated for 22C.
You can now view the Campaign ID as an optional column for inclusion in Interactive Dashboards’ standard campaign performance reports.
Android Messages Automatic Link Previews
Android’s Link Preview requests are no longer registered as SMS click events, and are no longer reported as SMS clicks. Link Preview requests are essentially “bot” requests, and inflate the true SMS click metrics. Many of these requests originate from Android’s Automatic Link Preview feature, and we have observed an increase in Link Previews as more recipients install Android 11’s April 2021 update or use newer Android versions.